Hi, I’m Marta Formenton, a freelance marketing and strategy lead with 10+ years of experience helping global brands and SMEs grow. I specialize in integrated campaigns, brand positioning, and digital marketing across international markets, collaborating with founders and distributed teams to plan and execute structured marketing activities. My work spans agency collaborations and hands-on delivery across digital and offline channels, with a focus on measurable growth and coherent brand storytelling. I’ve worked with agencies such as Ogilvy, VML, TBWA and Publicis, driving campaigns for Coca-Cola, Dove, Mars Wrigley and Red Bull across multiple markets. I’m passionate about translating complex briefs into clear strategies, compelling content, and scalable marketing programs that boost engagement and business results.…

Marta Formenton

Hi, I’m Marta Formenton, a freelance marketing and strategy lead with 10+ years of experience helping global brands and SMEs grow. I specialize in integrated campaigns, brand positioning, and digital marketing across international markets, collaborating with founders and distributed teams to plan and execute structured marketing activities. My work spans agency collaborations and hands-on delivery across digital and offline channels, with a focus on measurable growth and coherent brand storytelling. I’ve worked with agencies such as Ogilvy, VML, TBWA and Publicis, driving campaigns for Coca-Cola, Dove, Mars Wrigley and Red Bull across multiple markets. I’m passionate about translating complex briefs into clear strategies, compelling content, and scalable marketing programs that boost engagement and business results.…

Available to hire

Hi, I’m Marta Formenton, a freelance marketing and strategy lead with 10+ years of experience helping global brands and SMEs grow. I specialize in integrated campaigns, brand positioning, and digital marketing across international markets, collaborating with founders and distributed teams to plan and execute structured marketing activities. My work spans agency collaborations and hands-on delivery across digital and offline channels, with a focus on measurable growth and coherent brand storytelling.

I’ve worked with agencies such as Ogilvy, VML, TBWA and Publicis, driving campaigns for Coca-Cola, Dove, Mars Wrigley and Red Bull across multiple markets. I’m passionate about translating complex briefs into clear strategies, compelling content, and scalable marketing programs that boost engagement and business results.

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Language

English
Fluent
Italian
Advanced

Work Experience

Freelance Marketing & Strategy Lead at Self-Employed / Freelance
January 1, 2020 - Present
Developed and led marketing strategies and integrated campaigns for international agencies and SMEs, spanning digital, social and offline channels. Coordinated multi-market campaigns for clients including Ogilvy, VML, Publicis, Mindshare, Fearless Union and Isola Creativa, ensuring alignment with business goals and budget constraints. Built structured activities, editorial calendars and performance tracking to drive brand growth and audience engagement across industries such as hospitality, food & wine, and beauty & wellness. Managed cross-functional teams (creative, production, development) and collaborated with founders to execute marketing activity plans on time and within budget.
Marketing & Communication Strategist at Isola Creativa
January 1, 2020 - Present
Developed social media strategies and editorial plans for luxury hotels, restaurants and niche wine & food brands. Managed content creation and Instagram growth, designed high-end marketing materials, and supported brand positioning and communication strategy. Worked with SMEs across hospitality and wine sectors to elevate brand presence and customer engagement in international markets.
Freelance Account Director at Ogilvy London
January 1, 2025 - Present
Led the development and execution of ATL and global social media campaigns for Dove across Instagram, TikTok, Facebook, YouTube and TV. Collaborated with strategy, creative and production teams to deliver campaigns across multiple markets, ensuring consistency of messaging, creative quality and timely delivery.
Freelance Senior Account Manager at Fearless Union
January 1, 2025 - Present
Managed integrated campaigns and brand projects across digital and ATL channels for clients such as Peperami and Marriott Hotels. Coordinated delivery from briefing to production, aligning with client objectives, timelines and budgets while maintaining high-quality creative output.
Freelance SEO Creative Copywriter at Mindshare
January 1, 2025 - Present
Delivered SEO-driven content and localization for Italian websites (Castrol, Nutella), optimizing on-page elements and translating brand voice to local markets. Collaborated with SEO teams to improve rankings and user engagement.
Freelance Marketing & Strategy Lead at Freelance / Self-employed
January 1, 2020 - Present
Working with international agencies and SMEs to develop marketing strategies, coordinate campaigns and build structured marketing activities across digital and offline channels. Clients include Ogilvy, VML, Publicis, Mindshare, Fearless Union and Isola Creativa. Developed content strategies and editorial calendars for SMEs in hospitality, food & wine and beauty & wellness. Managed social media growth and content production, improving consistency and engagement through editorial planning. Defined brand positioning and messaging for niche brands. Created marketing materials including brochures, presentations and brand assets. Coordinated integrated campaigns across digital, social and ATL channels. Managed cross-functional teams (creative, strategy, production, developers). Oversaw timelines, budgets and campaign delivery across multiple markets. Monitored performance and adjusted marketing activities accordingly.
Senior Account Manager at Fearless Union
January 1, 2025 - Present
Managed integrated campaigns and brand projects across digital and ATL channels. Coordinated campaign delivery from briefing to production for clients including Peperami and Marriott Hotels.
SEO Creative Copywriter at Mindshare
January 1, 2025 - Present
Delivered SEO-driven content and localisation for Italian websites (Castrol, Nutella).

Education

Master’s Degree, Business Marketing and Communication at University of Verona, Italy, Faculty of Economics
January 1, 2009 - January 1, 2011
Master’s Degree at University of Verona, Italy
January 1, 2009 - December 31, 2011

Qualifications

IPA Commercial Certificate
April 1, 2020 - March 24, 2026
MAA (Marketing Agencies Association) – Excellence in Client Management course
April 1, 2017 - March 24, 2026

Industry Experience

Consumer Goods, Travel & Hospitality, Professional Services, Media & Entertainment, Retail, Other
    paper Turning Social Content into Business Growth
    From positioning to execution, I create clear, consistent social systems that make brands more recognizable, engaging, and ultimately more profitable. socialmediastrategy socialmediamanagement contentproduction tiktok instagram facebook socialmediaads videoeditor…