I am a multidisciplinary designer who loves blending strategic thinking with elevated beauty aesthetics. I specialize in building brands that feel as good as they look, and I enjoy creating designs that truly connect with people. With years of experience leading design strategies and marketing campaigns, I strive to consistently deliver work that enhances brand appeal and drives measurable results. I take pride in managing projects efficiently, ensuring consistency across all platforms, and applying data-driven approaches like A/B testing to optimize visual content. My passion lies in bringing creative ideas to life while maintaining a clear brand voice and identity.…

Marta Rodriguez

I am a multidisciplinary designer who loves blending strategic thinking with elevated beauty aesthetics. I specialize in building brands that feel as good as they look, and I enjoy creating designs that truly connect with people. With years of experience leading design strategies and marketing campaigns, I strive to consistently deliver work that enhances brand appeal and drives measurable results. I take pride in managing projects efficiently, ensuring consistency across all platforms, and applying data-driven approaches like A/B testing to optimize visual content. My passion lies in bringing creative ideas to life while maintaining a clear brand voice and identity.…

Available to hire

I am a multidisciplinary designer who loves blending strategic thinking with elevated beauty aesthetics. I specialize in building brands that feel as good as they look, and I enjoy creating designs that truly connect with people. With years of experience leading design strategies and marketing campaigns, I strive to consistently deliver work that enhances brand appeal and drives measurable results.

I take pride in managing projects efficiently, ensuring consistency across all platforms, and applying data-driven approaches like A/B testing to optimize visual content. My passion lies in bringing creative ideas to life while maintaining a clear brand voice and identity.

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Skills

Experience Level

Work Experience

Lead Graphic Designer at CurlMix
January 1, 2021 - Present
Spearheaded design strategies that enhanced brand appeal, generating over $500K in annual revenue. Led cross-platform marketing campaigns, significantly boosting customer engagement. Established and enforced brand guidelines to ensure consistency across digital and print media. Managed project timelines, consistently meeting deadlines with high-quality execution. Utilized A/B testing to optimize visual content and drive measurable revenue impact.
Senior Graphic Designer at SpaceNK
December 31, 2020 - July 17, 2025
Led the visual design for the 'Inside Space' event, increasing brand awareness and customer interaction. Developed high-impact retail displays and signage that led to a 15.7% increase in sales. Designed promotional materials and brochures to enhance product visibility. Collaborated with merchandising teams to create compelling in-store experiences.
Graphic Designer at Modell's Sporting Goods
December 31, 2017 - July 17, 2025
Designed print and digital materials that enhanced brand recognition and customer engagement. Created dynamic in-store visuals, contributing to increased foot traffic and sales. Led direct mail campaign design, improving customer outreach and conversion rates.
Freelance Graphic Designer at Various Clients
December 31, 2015 - July 17, 2025
Successfully managed branding projects for clients including US Polo Assn., Zigi Shoes, Madison Plus, and Alexia Crawford. Developed high-quality product packaging, elevating market appeal. Created marketing collateral, enhancing brand storytelling and customer engagement.
Lead Graphic Designer at CurlMix
January 1, 2021 - Present
Spearheaded design strategies that enhance brand appeal, generating $500K+ in annual revenue. Led cross-platform marketing campaigns, significantly boosting customer engagement. Established and enforced brand guidelines, ensuring consistency across digital and print media. Managed project timelines, consistently meeting deadlines with high-quality execution. Utilized A/B testing to optimize visual content, driving measurable revenue impact.
Graphic Designer at SpaceNK
December 31, 2020 - July 21, 2025
Led the visual design for the 'Inside Space' event, increasing brand awareness and customer interaction. Developed high-impact retail displays and signage, leading to a 15.7% increase in sales. Designed promotional materials and brochures, enhancing product visibility. Collaborated with merchandising teams to craft compelling in-store experiences.
Graphic Designer at Modell's Sporting Goods
December 31, 2017 - July 21, 2025
Designed print and digital materials that enhanced brand recognition and customer engagement. Created dynamic in-store visuals, contributing to increased foot traffic and sales. Led direct mail campaign design, improving customer outreach and conversion rates.
Freelance Graphic Designer at Various Clients
December 31, 2015 - July 21, 2025
Successfully managed branding projects for clients including US Polo Assn., Zigi Shoes, Madison Plus, and Alexia Crawford. Developed high-quality product packaging, elevating market appeal. Created marketing collateral, enhancing brand storytelling and customer engagement.

Education

Associate Degree at Wood Tone Coburn
January 1, 2012 - December 31, 2012
Associate Degree at Wood Tone Coburn
January 1, 2012 - December 31, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services

Skills

Experience Level