Lead Graphic Designer at CurlMix

Spearheaded design strategies that enhance brand appeal, generating $500K+ in annual revenue. Led cross-platform marketing campaigns, significantly boosting customer engagement. Established and enforced brand guidelines, ensuring consistency across digital and print media. Managed project timelines, consistently meeting deadlines with high-quality execution. Utilized A/B testing to optimize visual content, driving measurable revenue impact.

Lead Graphic Designer at CurlMix

Spearheaded design strategies that enhanced brand appeal, generating over $500K in annual revenue. Led cross-platform marketing campaigns, significantly boosting customer engagement. Established and enforced brand guidelines to ensure consistency across digital and print media. Managed project timelines, consistently meeting deadlines with high-quality execution. Utilized A/B testing to optimize visual content and drive measurable revenue impact.

Graphic Designer at SpaceNK

Led the visual design for the 'Inside Space' event, increasing brand awareness and customer interaction. Developed high-impact retail displays and signage, leading to a 15.7% increase in sales. Designed promotional materials and brochures, enhancing product visibility. Collaborated with merchandising teams to craft compelling in-store experiences.

Senior Graphic Designer at SpaceNK

Led the visual design for the 'Inside Space' event, increasing brand awareness and customer interaction. Developed high-impact retail displays and signage that led to a 15.7% increase in sales. Designed promotional materials and brochures to enhance product visibility. Collaborated with merchandising teams to create compelling in-store experiences.

Lead Graphic Designer at CurlMix

Sole in-house designer owning all creative end-to-end — brand, email, packaging, and campaigns — for a fast-growing DTC beauty brand; designed full product line packaging for shampoo, conditioner, deep conditioner, and serum — bottles, boxes, and inserts; produced all email campaigns (animated + static); 100% of sends met internal performance benchmarks; led go-to-market creative for Ulta Beauty and Lip Bar x CurlMix retail partnerships; primary design partner to marketing and leadership — translating business goals into visual systems; built internal asset library that streamlined production and improved team workflow.

Graphic Designer at Space NK

Designed all visuals for the annual Inside Space retail event — in-store signage, print, and digital; retail display and signage work contributed to a 15.7% increase in sales; created full visual merchandising suite: shelf strips, gondolas, end caps, light boxes, and headers; collaborated across merchandising and retail teams to ensure consistent brand execution in every store.

Graphic Designer at Modell's Sporting Goods

Designed print and digital materials that enhanced brand recognition and customer engagement. Created dynamic in-store visuals, contributing to increased foot traffic and sales. Led direct mail campaign design, improving customer outreach and conversion rates.

Graphic Designer at Modell's Sporting Goods

Designed print and digital materials that enhanced brand recognition and customer engagement. Created dynamic in-store visuals, contributing to increased foot traffic and sales. Led direct mail campaign design, improving customer outreach and conversion rates.

Freelance Graphic Designer at Various Clients

Successfully managed branding projects for clients including US Polo Assn., Zigi Shoes, Madison Plus, and Alexia Crawford. Developed high-quality product packaging, elevating market appeal. Created marketing collateral, enhancing brand storytelling and customer engagement.

Freelance Graphic Designer at Various Clients

Successfully managed branding projects for clients including US Polo Assn., Zigi Shoes, Madison Plus, and Alexia Crawford. Developed high-quality product packaging, elevating market appeal. Created marketing collateral, enhancing brand storytelling and customer engagement.