Available to hire
Performance-driven demand generation leader with 8+ years of experience building and scaling multi-channel growth engines in fast-paced, international B2B environments.
I specialize in designing full-funnel demand gen strategies that align marketing and sales, accelerate pipeline, and drive measurable revenue impact. I thrive in high-growth settings, leading cross-functional collaboration across sales, product, and leadership teams to build predictable pipeline generation models. Known for balancing strategic vision with operational execution, I focus on building repeatable systems that drive sustainable revenue growth.
Experience Level
Language
English
Fluent
Polish
Advanced
Danish
Advanced
French
Intermediate
Work Experience
Head of Demand Generation at Goodstack Ltd
September 1, 2025 - PresentBuilt and launched the marketing function from the ground up, creating a multi-channel demand generation strategy to increase brand awareness and pipeline generation. Led cross-functional collaboration across sales, product and partnerships, brought in a digital agency (Hallam) to fix web tracking and set up SEO and paid search, and grew ICP leads to 3-5 per week. Drove website tracking improvements, enhanced the prospect journey, and launched paid ads leading to measurable increases in engagement and demo requests. Managed a cross-channel budget and contributed to ARR growth from early-stage to higher six figures.
Paid Media and Channel Manager at MarTech
March 1, 2024 - December 1, 2024Led organic social, paid social, and paid search strategies for an enterprise-focused marketing program. Implemented a 6-sense funnel approach, improved follower growth (40% over four months), boosted engagement MoM, and established Conversion API for richer attribution. Drove a 7% MoM rise in demo requests through paid search, organic search and direct traffic. Achieved up to 15x ROAS and managed a €50k/month paid media budget across UK, Benelux, DACH, Nordics, and the US. Collaborated with external contractors to redesign paid search accounts and built a testing framework to evaluate tests and optimize performance.
Demand Generation Lead at Spend Desk Ltd
July 1, 2022 - July 1, 2023Led demand generation for London-based FinTech SMB customers (e.g., PayFit, GWI, Big Mamma) and built multi-channel campaigns to drive pipeline and conversions. Implemented scalable processes and collaborated with sales and product to optimize the go-to-market motion.
Senior Online Acquisition Manager at Global
January 1, 2021 - January 1, 2023Led online acquisition efforts with a focus on enterprise segments, optimizing landing pages, and aligning paid and organic channels to maximize qualified traffic and conversions.
Senior Performance Marketing Manager at Staffbase Ltd.
January 1, 2021 - February 1, 2022Managed online performance marketing for enterprise-focused campaigns, including landing pages, paid social and paid search. Led conversion-focused initiatives and contributed to key KPIs across multiple campaigns.
Digital Marketing Manager at London ComTech
February 1, 2020 - January 1, 2021Owned lifecycle marketing across email, paid social, paid search, and display. Enhanced landing pages and optimized inbound/outbound flows to improve engagement and lead quality.
Marketing Executive at London Martech
January 1, 2018 - January 1, 2019Enterprise-focused event research and management, supporting marketing campaigns and early-stage demand generation activities.
Contract Digital Marketing Specialist at Fresh Academy Studios
July 1, 2014 - February 1, 2017Contract digital marketing and campaign execution for studio projects, including digital channels and content production.
Head of Demand Generation at Goodstack Ltd.
September 1, 2025 - PresentCreated a multi-channel demand-generation function from the ground up, combining growth marketing, content, PPC/SEO, and lifecycle programs to accelerate enterprise ARR. Built and launched the marketing function; managed a $100k monthly budget; led cross-functional collaboration with sales, product, and executives; onboarded a digital agency to fix web tracking and set up SEO/paid search; delivered 3-5 high-quality ICP leads per week; supported enterprise clients such as Google, LinkedIn, Airbnb, and Lululemon. Improved website tracking and customer journey; managed PPC, SEO, content, and web development teams.
Paid Media & Channel Manager at MarTech
March 1, 2024 - December 31, 2024Led paid media and channel marketing for enterprise-focused MarTech; built and scaled paid media programs; orchestrated cross-functional initiatives; executed organic social marketing and data-driven attribution/automation; ran full paid social campaigns and aligned SEO/content.
Demand Generation Lead at Spendesk Ltd.
July 1, 2023 - March 31, 2024Led demand generation for SMB-focused customers across paid social, paid search, email and landing pages; optimized the demand-generation funnel and marketing automation; achieved 15x ROAS across paid social and paid search channels.
Senior Online Acquisition Manager at Staffbase Ltd.
January 1, 2021 - February 1, 2022Led global online acquisition campaigns; managed lifecycle marketing and automation; drove growth across multiple regions and channels.
Senior Performance Marketing Manager at London CommsTech
February 1, 2020 - January 31, 2021Enterprise-focused performance marketing role; managed paid search, landing pages and lifecycle marketing; implemented tracking and optimization across channels.
Digital Marketing Manager at MarTech
September 1, 2019 - February 29, 2020Led landing pages, lifecycle marketing across email, paid social, and display; managed organic social and paid campaigns; improved ROAS and funnel metrics.
Contract Digital Marketing Specialist at Fresh Academy Studios
September 1, 2017 - December 31, 2017Contract digital marketing; event research and management to support marketing campaigns.
Marketing Executive at London MarTech
January 1, 2017 - August 31, 2017Marketing execution across campaigns; event planning support and research; contributed to online marketing channels.
Paid Media and Channel Manager at MarTech (enterprise-focused)
March 1, 2024 - December 1, 2024Led paid media and channel strategy; rebuilt organic social calendar; achieved 40% increase in total followers over four months; redesigned paid social structure and created a 6-sense funnel for organic and paid activities; delivered end-to-end paid social campaigns.
Digital Marketing Manager at London CommsTech
February 1, 2020 - January 1, 2021Implemented ABM programs strategy & execution; lifecycle marketing; landing pages; email, social and paid channels; integrated marketing campaigns; reporting; stakeholder management.
Senior Performance Marketing Manager at MarTech / London CommsTech (enterprise-focused)
March 1, 2022 - July 1, 2023Led performance marketing programs; ABM alignment with sales; lifecycle marketing; created automation and optimization strategies; budget management; stakeholder management.
Education
AP Degree in Marketing Management at Erhvervsakademiet Lillebælt
September 1, 2006 - July 1, 2011Bachelor in E-Concept Development / E-Commerce at Erhvervsakademiet Lillebælt
September 1, 2012 - June 1, 2015Master of Engineering in Protection of Environment at Wroclaw University of Environmental and Life Sciences
January 11, 2030 - February 24, 2026AP Degree in Marketing Management at Erhvervsakademiet Lillebælt
January 11, 2030 - February 24, 2026Bachelor in Concept Development / E-Commerce at Erhvervsakademiet Lillebælt
September 1, 2012 - June 1, 2015Master of Engineering at Wroclaw University of Environmental and Life Sciences
October 1, 2006 - July 1, 2011AP Degree in Marketing Management at Erhvervsakademiet Lillebaelt
September 1, 2012 - June 1, 2015Bachelor in E-Concept Development / E-Commerce at Erhvervsakademiet Lillebaelt
September 1, 2014 - January 1, 2016Qualifications
Industry Experience
Software & Internet, Professional Services, Media & Entertainment
Experience Level
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