First Class Fashion Communication graduate with hands-on luxury experience across e-commerce, product curation, styling and visual merchandising. Completed a year-long placement at Victoria Beckham supporting e-commerce photography, product presentation and styling. Proactive and organised, with strong digital trend awareness and consumer insight. Creates trend-led social content, curates product-led visual stories and supports e-commerce listing optimisation to improve engagement and performance.

Martha Mai Gallagher

First Class Fashion Communication graduate with hands-on luxury experience across e-commerce, product curation, styling and visual merchandising. Completed a year-long placement at Victoria Beckham supporting e-commerce photography, product presentation and styling. Proactive and organised, with strong digital trend awareness and consumer insight. Creates trend-led social content, curates product-led visual stories and supports e-commerce listing optimisation to improve engagement and performance.

Available to hire

First Class Fashion Communication graduate with hands-on luxury experience across e-commerce, product curation, styling and visual merchandising. Completed a year-long placement at Victoria Beckham supporting e-commerce photography, product presentation and styling.

Proactive and organised, with strong digital trend awareness and consumer insight. Creates trend-led social content, curates product-led visual stories and supports e-commerce listing optimisation to improve engagement and performance.

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Work Experience

E-commerce Photography Intern at Victoria Beckham
August 1, 2024 - August 1, 2025
Supported e-commerce and campaign shoots across stylists, photographers and models in a fast-paced luxury environment. Assisted with styling days and created styling boards aligned with seasonal direction. Coordinated samples, shoot materials and call sheets, owning detailed pre-production tasks. Liaised with the digital team to ensure image selection matched product details and online merchandising. Helped prepare garments, pin and make on-set styling adjustments to maintain brand visual standards.
Social Media Assistant (Freelance) at Willow & Eve Preloved
October 1, 2023 - Present
Created and scheduled trend-led content across Instagram, TikTok and Facebook, adapting to shifting fashion and social trends. Curated products and visual stories for social content, e-commerce listings and website presentation. Increased social media traffic by 60% through targeted content and influencer engagement. Supported e-commerce listing optimisation and product-focused website content.
Visual Merchandiser & Sales Assistant at Topshop
May 1, 2017 - September 1, 2020
Styled mannequins and updated in-store displays in response to seasonal trends and product priorities. Used visual merchandising to support product discovery and improve the customer experience.

Education

BA (Hons) Fashion Communication (First Class Honours) at London South Bank University
September 1, 2022 - May 1, 2026
HE Business Level 3 (Distinction) at Brighton City College
September 1, 2021 - May 1, 2022
Fashion & Textiles at Northbrook College
September 1, 2017 - May 1, 2018

Qualifications

First Class Honours (1:1) — BA (Hons) Fashion Communication
September 1, 2022 - May 1, 2026
Distinction — HE Business Level 3
September 1, 2021 - May 1, 2022

Industry Experience

Retail, Media & Entertainment, Consumer Goods