I am a curious, cheerful, and adaptable designer and illustrator. I’m passionate about creating coherent visual worlds where aesthetics and storytelling meet. Having lived and worked in different countries has given me a flexible mindset and a versatile approach to design. I’m responsible, professional, and I love keeping creativity and joy in every process.…

Martina Fileni

I am a curious, cheerful, and adaptable designer and illustrator. I’m passionate about creating coherent visual worlds where aesthetics and storytelling meet. Having lived and worked in different countries has given me a flexible mindset and a versatile approach to design. I’m responsible, professional, and I love keeping creativity and joy in every process.…

Available to hire

I am a curious, cheerful, and adaptable designer and illustrator. I’m passionate about creating coherent visual worlds where aesthetics and storytelling meet.

Having lived and worked in different countries has given me a flexible mindset and a versatile approach to design. I’m responsible, professional, and I love keeping creativity and joy in every process.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Art Director & Brand Designer at Freelance
January 1, 2023 - October 29, 2025
Designed social media content, packaging visuals, and brand identity systems for beauty, wellness, and DTC clients across EU and US markets. Created Instagram and TikTok campaigns emphasizing clean, minimal design aligned with brand tone. Developed packaging graphics and mock-ups for product launches and marketing presentations. Collaborated directly with founders to define creative direction and visual consistency. Produced marketing visuals in Figma, Photoshop, and Illustrator under tight deadlines.
Author & Illustrator (Project) at Editorial Planeta
December 31, 2023 - December 31, 2023
Authored and illustrated two published books, handling concept development, illustration, and art direction. Strengthened narrative and visual coherence through editorial and brand alignment.
Senior Art Director at Havas Creative
December 31, 2023 - December 31, 2023
Led creative execution for digital campaigns across Meta, Google, and YouTube for lifestyle and wellness brands. Directed production of ad creatives, landing pages, and campaign visuals focused on brand awareness and conversion. Partnered with strategy and motion teams to produce polished, design-led campaigns.
Senior Creative Director at LIBRE Barcelona
December 31, 2021 - December 31, 2021
Designed brand systems, packaging concepts, and digital campaigns for consumer and DTC brands. Produced creative assets for web, email, and social channels, ensuring visual harmony and performance optimization.
Senior Art Director at Merci Buenos Aires
December 31, 2019 - December 31, 2019
Created branding and campaign visuals for beauty, fashion, and lifestyle clients. Developed ad creatives, digital templates, and packaging assets maintaining a modern, elegant aesthetic.
Art Director at The Juju
December 31, 2017 - December 31, 2017
Produced integrated campaigns for consumer brands across digital and print media. Managed design production ensuring brand alignment and creative quality.
Author & Illustrator at Planeta
January 1, 2023 - January 1, 2023
Authored and illustrated two published books under Planeta’s editorial label. Created full visual concepts, character design, and art direction for publication.
Senior Creative Art Director at LIBRE Barcelona
December 31, 2021 - December 31, 2021
Built brand identity systems and creative campaigns for DTC clients. Produced digital content and performance assets for web, email, and social media. Worked in agile cycles with marketing teams to continuously test and improve creative output.
Senior Art Director at VMLY&R Barcelona
December 31, 2019 - December 31, 2019
Conceptualized and executed digital and integrated advertising campaigns. Managed creative teams and ensured consistency with brand and performance objectives.
Art Director at 20Dedos
December 31, 2016 - December 31, 2016
Led art direction for digital and print campaigns. Worked with clients in branding, packaging, and communication design.
Brand & Interior Designer (Project) at Trova Bar
January 1, 2016 - January 1, 2016
Designed brand identity, signage, and interior concept for a wine bar restoration project.
Art Director & Content Manager (Project) at Revista Sandía
January 1, 2013 - January 1, 2013
Directed visual identity and editorial layout for an independent publication.
Graphic Designer at Bustamante Publicidad
December 31, 2014 - December 31, 2014
Created marketing materials and visual assets for retail and corporate clients.
Graphic Designer at Solution Company
December 31, 2012 - December 31, 2012
Designed branding and promotional assets for print and digital channels.
Art Director & Brand Designer (Freelance) at Freelance
January 1, 2023 - October 29, 2025
Designed high-volume ad creatives, landing pages, and email templates for DTC and wellness brands targeting EU and US markets. Created Meta and TikTok ads optimized for CTR and conversion performance. Developed visual systems and brand identity assets aligned with performance goals. Collaborated with growth marketers to test and iterate ad variations based on data. Designed marketing visuals in Figma, Photoshop, and Illustrator under tight deadlines.
Author & Illustrator at Planeta
December 31, 2023 - December 31, 2023
Authored and illustrated two published books under Planeta’s editorial label. Created full visual concepts, character design, and art direction for publication.
Brand & Interior Designer (Project) at Trova Bar
December 31, 2016 - December 31, 2016
Designed brand identity, signage, and interior concept for a wine bar restoration project.
Art Director & Content Manager (Project) at Revista Sandía
December 31, 2013 - December 31, 2013
Directed visual identity and editorial layout for an independent publication.
Freelance — Designer / Illustrator / Art Director
January 1, 2023 - Present
Creation of visual identities, logos, and brand systems for cultural and entrepreneurial projects. Visual and artistic development of board games: naming, illustration, component design, and packaging. Editorial illustration and personal projects combining narrative and image. Comprehensive project management: concept, design, production supervision, and visual communication.
Author and Illustrator at Editorial Planeta
January 1, 2023 - Present
Visual and narrative creation of two illustrated books. Development of graphic style, characters, and artistic direction.
Senior Art Director at Havas Creative
January 1, 2021 - January 1, 2023
Visual direction of integrated campaigns and development of graphic materials for global brands. Supervision of design and conceptualization of creative ideas. Coordination with multidisciplinary teams to ensure visual coherence.
Senior Creative Art Director at Libre
January 1, 2019 - January 1, 2021
Creation of graphic universes and visual concepts for international brands. Development of branding and visual communication projects. Collaboration with design, strategy, and production teams.
Art Director at VMLY&R Barcelona / Merci Buenos Aires / The Juju / 20Dedos
January 1, 2015 - January 1, 2019
Art direction and visual development of creative campaigns. Team coordination and adaptation of concepts to various formats.
Graphic Designer at Bustamante Publicidad
January 1, 2012 - January 1, 2014
Design of graphic materials and branding for local clients.
Graphic Designer at Solution Company
January 1, 2011 - January 1, 2012
Design of graphic materials, merchandising, final arts, production and printing.

Education

Bachelor’s in Graphic Design at Universidad de Buenos Aires
January 1, 2009 - December 31, 2012
Creative Advertising at Escuela Superior de Creativos Publicitarios
January 1, 2013 - December 31, 2013
Illustration at Da Vinci
January 1, 2018 - December 31, 2018
Bachelor's in Graphic Design at Universidad de Buenos Aires
January 1, 2009 - December 31, 2012
Creative Advertising at Escuela Superior de Creativos Publicitarios
January 1, 2013 - January 1, 2013
Creative Advertising at Underground
January 1, 2014 - January 1, 2014
Illustration at Da Vinci
January 1, 2018 - January 1, 2018
High School Diploma (Bilingual) at St. Patrick’s School
January 1, 2008 - January 1, 2008
Bachelor’s in Graphic Design at Universidad de Buenos Aires
January 1, 2009 - December 31, 2012
Creative Advertising at Escuela Superior de Creativos Publicitarios
January 1, 2013 - December 31, 2013
Creative Advertising at Underground
January 1, 2014 - December 31, 2014
Illustration at Da Vinci
January 1, 2018 - December 31, 2018
Bilingual High School at St. Patrick’s School
January 1, 2008 - December 31, 2008
Graphic Design at University of Buenos Aires
January 1, 2009 - January 1, 2012
Creative Advertising at Escuela Superior de Creativos Publicitarios
January 1, 2013 - March 31, 2026
Creative Advertising at Underground
January 1, 2014 - March 31, 2026
Illustration at Da Vinci School
January 1, 2018 - March 31, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Retail, Software & Internet, Education, Gaming

Skills

Experience Level