I'm Martin Aaresco, Communication and Marketing Manager with experience in hospitality, food & beverage, fashion, and beauty sectors. I have worked with international brands such Four Seasons Hotels and Resorts, Zuma Restaurant, Castelfalfi, The Thinking Traveller, Six Senses and Manfredi Fine Hotels Collection. Over the past years I've led campaigns, built relationships with media and influencers, organized events, and translated business goals into creative, results-driven strategies. I love turning complex briefs into clear, compelling stories that connect with audiences. In my current role as Marketing & Communication Manager, I lead campaigns that enhance brand visibility, drive engagement, and support business growth across multiple markets. I have also developed strong skills in digital communication, social media management, and events coordination, which I believe are crucial for engaging today’s consumers.…

Martina Aresco

I'm Martin Aaresco, Communication and Marketing Manager with experience in hospitality, food & beverage, fashion, and beauty sectors. I have worked with international brands such Four Seasons Hotels and Resorts, Zuma Restaurant, Castelfalfi, The Thinking Traveller, Six Senses and Manfredi Fine Hotels Collection. Over the past years I've led campaigns, built relationships with media and influencers, organized events, and translated business goals into creative, results-driven strategies. I love turning complex briefs into clear, compelling stories that connect with audiences. In my current role as Marketing & Communication Manager, I lead campaigns that enhance brand visibility, drive engagement, and support business growth across multiple markets. I have also developed strong skills in digital communication, social media management, and events coordination, which I believe are crucial for engaging today’s consumers.…

Available to hire

I’m Martin Aaresco, Communication and Marketing Manager with experience in hospitality, food & beverage, fashion, and beauty sectors. I have worked with international brands such Four Seasons Hotels and Resorts, Zuma Restaurant, Castelfalfi, The Thinking Traveller, Six Senses and Manfredi Fine Hotels Collection.

Over the past years I’ve led campaigns, built relationships with media and influencers, organized events, and translated business goals into creative, results-driven strategies. I love turning complex briefs into clear, compelling stories that connect with audiences.

In my current role as Marketing & Communication Manager, I lead campaigns that enhance brand visibility, drive engagement, and support business growth across multiple markets. I have also developed strong skills in digital communication, social media management, and events coordination, which I believe are crucial for engaging today’s consumers.

See more

Skills

Experience Level

Language

Italian
Fluent
English
Fluent
Spanish; Castilian
Fluent
French
Advanced

Work Experience

Trade and Digital Marketing Specialist at Great Lengths
September 16, 2024 - June 13, 2024
Managing corporate communication and digital marketing activities for the Italian market. Planning and managing editorial calendar for Italian social media channels including content creation and copywriting. Handling relationships with influencers and talents to promote the brand. Planning and execution of corporate events and special projects. Developing and managing digital marketing packages for clients. Supporting lead generation and database management via HubSpot, including supervision of AI tools used for lead qualification and filtering. Coordinating with internal marketing and creative teams to align projects, materials, and timelines.
Senior Account Executive at PRCO
February 13, 2023 - June 19, 2024
Media relations for leading international hospitality and food & beverage groups; writing press releases and organizing press trips, interviews, and press days. Managing influencer, talent, and celebrity collaborations. Developing PR plans and tailored brand positioning strategies. Planning and execution of press events and special projects.
PR & Communication Account at Allumeuse Communication
August 26, 2022 - February 8, 2023
Press office and PR for leading international hospitality and food & beverage groups and fashion brands. Managing collaborations with influencers, celebrities, and talents. Providing strategic consultancy for brand positioning. Planning and execution of events and special projects.
PR & Communication Account at GM/PR Consulting
March 28, 2021 - August 12, 2022
Press office and PR for fashion and lifestyle brands. Social media management including editorial planning, content creation, and copywriting. Managing collaborations with influencers, celebrities, and talents. Strategic consultancy for brand positioning. Organization of events, fashion shows, and special initiatives.
Trade and Digital Marketing Specialist at Great Lengths
September 16, 2024 - Present
Managing corporate communication and digital marketing activities for the Italian market. Planning and managing the editorial calendar for Italian social media channels, including content creation and copywriting. Handling influencer marketing and PR by managing relationships with influencers and talents to promote the brand. Planning and executing corporate events and special projects. Developing and managing digital marketing packages for clients. Supporting lead generation and database management through HubSpot and supervising artificial intelligence tools for lead qualification and filtering. Coordinating internally with marketing and creative teams to align projects, materials, and timelines.
Senior Account Executive at PRCO
June 19, 2024 - July 30, 2025
Managed media relations for leading international hospitality and food & beverage groups, including writing press releases and organizing press trips, interviews, and press days. Handled influencer, talent, and celebrity collaborations. Developed PR plans and tailored brand positioning strategies. Planned and executed press events and special projects.
PR & Communication Account at Allumeuse Communication
February 8, 2023 - July 30, 2025
Handled press office and PR for leading international hospitality and food & beverage groups and fashion brands. Managed collaborations with influencers, celebrities, and talents. Provided strategic consultancy for brand positioning. Planned and executed events and special projects.
PR & Communication Account at GM/PR Consulting
August 12, 2022 - July 30, 2025
Managed press office and PR for fashion and lifestyle brands. Planned editorial content and social media management including content creation and copywriting. Managed collaborations with influencers, celebrities, and talents. Provided strategic consultancy for brand positioning. Organized events, fashion shows, and special initiatives.
Trade and Digital Marketing Specialist at Great Lengths
September 16, 2024 - Present
Managing the press office and PR functions for leading international hospitality and food & beverage groups, including writing press releases, organizing press trips, interviews, and press days. Handling influencer marketing by managing collaborations with influencers, talents, and celebrities to promote the brand. Providing strategic consultancy to develop PR plans and tailored brand positioning strategies. Organizing and executing press events and special projects. Overseeing communication and digital marketing activities targeting the Italian market, including planning and managing editorial calendars for Italian social media channels, content creation, and copywriting. Supporting B2B strategic consultancy with the development and management of digital marketing packages for clients. Leading generation and CRM operations with database management through HubSpot and AI tools for lead qualification and filtering. Coordinating internally with marketing and creative teams to align proje
Senior Account Executive PR at PR CO
June 19, 2024 - August 4, 2025
Held a senior PR and communication account role, contributing to strategic client management and campaign execution between 2023-02-13 and 2024-06-19.
PR & Communication Account at Allumeuse Communication
February 8, 2023 - August 4, 2025
Managed press office and PR services for leading international hospitality, food & beverage groups, plus fashion brands. Responsible for managing collaborations with influencers, celebrities, and talents, providing strategic consultancy for brand positioning, and planning and executing events and special projects.
PR & Communication Account at GM/PR Consulting
August 12, 2022 - August 4, 2025
Handled press office and PR for fashion and lifestyle brands. Responsibilities included social media management with editorial planning, content creation, and copywriting. Managed collaborations with influencers, celebrities, and talents. Provided strategic consultancy for brand positioning and organized events, fashion shows, and special initiatives.
PR & Communications Account at GM/PR Consulting
August 12, 2022 - October 16, 2025
PR and communications account work for leading hospitality and fashion brands focusing on media relations, press office activities, influencer collaborations, and development of PR plans and brand positioning; responsible for lead generation and internal coordination.
Senior Account Executive at Allumeuse Communications
February 8, 2023 - October 16, 2025
Press office & PR for hospitality and fashion brands; influencer and celebrity collaborations; social media management; editorial planning; content creation and copywriting; managing collaborations with influencers and talents; event planning and execution.
Senior Account Executive at PR Co
June 19, 2024 - October 16, 2025
Lead generation and CRM support; development of digital marketing packs; management of media relations and influencer partnerships; strategic consultancy for brand positioning.
Marketing and Communications Manager at Great Lengths
September 16, 2024 - Present
Marketing and communications management for an international luxury brand; press office & PR for hospitality, beauty and fashion segments; influencer collaborations; event organization and corporate communications; digital marketing and CRM support for the Italian market.

Education

Fashion and Luxury Management Master at RCS Academy
October 10, 2020 - April 21, 2021
Management, Digital Marketing, Communication, Fashion and Luxury business
High School Diploma at Liceo Francesco Cecioni
September 7, 2008 - June 6, 2013
Foreign Languages and literatures (english, spanish and french), Italian literature, Latin language and literature, biology, chemistry, mathematics, art history
Master's Degree at RCS Academy
January 1, 2020 - December 31, 2021
Bachelor's Degree at University of Pisa
January 1, 2016 - December 31, 2020
High School Diploma at Francesco Cecioni High School
January 1, 2008 - December 31, 2013
Bachelor’s Degree at University of Pisa
January 1, 2016 - December 31, 2020
High School Diploma at Francesco Cecioni High School
January 1, 2008 - December 31, 2013
Bachelor's Degree in Communication at University of Pisa
January 1, 2016 - January 1, 2020
High School Diploma in Foreign Languages at Francesco Cecioni High School
January 1, 2008 - January 1, 2013
Master in Fashion and Luxury Management at RCS Academy
January 1, 2020 - January 1, 2021
Bachelor's Degree at University of Pisa
January 1, 2016 - January 1, 2020
High School Diploma in Fashion and Luxury Management at Francesco Cecioni High School
January 1, 2008 - January 1, 2013
Master in PR & Communications Account at RCS Academy
January 1, 2020 - January 1, 2021

Qualifications

Fashion and Luxury Management Master
January 1, 2020 - December 31, 2021

Industry Experience

Media & Entertainment, Software & Internet, Travel & Hospitality, Consumer Goods, Retail, Professional Services

Skills

Experience Level