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I'm Martina Da Deppo, a digital marketing and social media specialist with 5+ years of experience spanning tourism, lifestyle, and retail. I build end-to-end marketing functions in-house, replacing fragmented agency work with cohesive brand strategies and AI-powered content workflows that cut production costs by about 50%. Currently I drive multi-brand campaigns at the heart of the Milan-Cortina 2026 Winter Olympics ecosystem, managing organic and paid programs, analytics, and live event coverage across destinations like Cortina d’Ampezzo, Tofana, The Roof, and Auronzo.info. I love turning data into stories that resonate with audiences and grow engagement.…I'm Martina Da Deppo, a digital marketing and social media specialist with 5+ years of experience spanning tourism, lifestyle, and retail. I build end-to-end marketing functions in-house, replacing fragmented agency work with cohesive brand strategies and AI-powered content workflows that cut production costs by about 50%. Currently I drive multi-brand campaigns at the heart of the Milan-Cortina 2026 Winter Olympics ecosystem, managing organic and paid programs, analytics, and live event coverage across destinations like Cortina d’Ampezzo, Tofana, The Roof, and Auronzo.info. I love turning data into stories that resonate with audiences and grow engagement.

Martina Da Deppo

Social Media Manager, Content Creator, Marketing Strategist, +2

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I'm Martina Da Deppo, a digital marketing and social media specialist with 5+ years of experience spanning tourism, lifestyle, and retail. I build end-to-end marketing functions in-house, replacing fragmented agency work with cohesive brand strategies and AI-powered content workflows that cut production costs by about 50%. Currently I drive multi-brand campaigns at the heart of the Milan-Cortina 2026 Winter Olympics ecosystem, managing organic and paid programs, analytics, and live event coverage across destinations like Cortina d’Ampezzo, Tofana, The Roof, and Auronzo.info. I love turning data into stories that resonate with audiences and grow engagement.…I'm Martina Da Deppo, a digital marketing and social media specialist with 5+ years of experience spanning tourism, lifestyle, and retail. I build end-to-end marketing functions in-house, replacing fragmented agency work with cohesive brand strategies and AI-powered content workflows that cut production costs by about 50%. Currently I drive multi-brand campaigns at the heart of the Milan-Cortina 2026 Winter Olympics ecosystem, managing organic and paid programs, analytics, and live event coverage across destinations like Cortina d’Ampezzo, Tofana, The Roof, and Auronzo.info. I love turning data into stories that resonate with audiences and grow engagement.

Available to hire

I’m Martina Da Deppo, a digital marketing and social media specialist with 5+ years of experience spanning tourism, lifestyle, and retail. I build end-to-end marketing functions in-house, replacing fragmented agency work with cohesive brand strategies and AI-powered content workflows that cut production costs by about 50%. Currently I drive multi-brand campaigns at the heart of the Milan-Cortina 2026 Winter Olympics ecosystem, managing organic and paid programs, analytics, and live event coverage across destinations like Cortina d’Ampezzo, Tofana, The Roof, and Auronzo.info. I love turning data into stories that resonate with audiences and grow engagement.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

German

Intermediate

French

Intermediate

Work Experience

Digital Marketing & Social Media Manager at Demenego S.p.A.

May 2, 2022 - May 2, 2026

Built the entire in-house social media and paid media function from scratch, replacing fragmented agency work with a fully owned brand strategy. Led organic and paid channels for the brand, introduced AI-driven content workflows (AI-generated visuals via Midjourney) to cut production costs by ~50%. Managed Meta Ads and Google Ads budgets, produced monthly performance reports for senior management and private equity stakeholders, and supported a multi-store optical retail group with 45+ locations across Northeast Italy. Grew Amazon revenue by 50% YoY through A+ content optimization, advertising, and inventory management.

Freelance Social Media Manager at Cortina Marketing S.E.A.M (Portfolio of destination brands)

April 1, 2021 - Present

Alongside a full-time role at Demenego, manage organic social strategy for a portfolio of destination brands at the heart of the Milan-Cortina 2026 Winter Olympics. Tripled Facebook interactions and reach to 6.2M+ content views for Tofana – Frecce nel Cielo within 12 months. Managed social presence for Cortina d'Ampezzo.it, The Roof, Alpine Guides, and Auronzo.info, covering the full destination e-commerce ecosystem ahead of the 2026 Games. Produced content across photo, video, and copy tailored to each brand's tone and seasonal calendar. Grew Cortina’s official channels to 60K+ followers with +37% follower growth and +85% increase in interactions.