I'm Martina Hristova, a Brand & Graphic Designer specializing in modern visual systems for fashion, jewelry, and lifestyle brands. I work across brand identity, campaign assets, paid social creative, and short-form motion — designing visuals built for today’s platforms. My strengths lie in refined typography, clean typography, and translating brand tone into high-performing creative across Meta, TikTok, YouTube, newsletters, and e-commerce touchpoints. I design with speed, intention, and adaptability — combining aesthetics with data-driven decision making to create visuals that elevate the brand and drive results. I thrive in fast-paced, collaborative environments where creativity meets strategy, and I'm passionate about transforming brand narratives into communities that feel real, human, and unforgettable.

Martina Hristova

I'm Martina Hristova, a Brand & Graphic Designer specializing in modern visual systems for fashion, jewelry, and lifestyle brands. I work across brand identity, campaign assets, paid social creative, and short-form motion — designing visuals built for today’s platforms. My strengths lie in refined typography, clean typography, and translating brand tone into high-performing creative across Meta, TikTok, YouTube, newsletters, and e-commerce touchpoints. I design with speed, intention, and adaptability — combining aesthetics with data-driven decision making to create visuals that elevate the brand and drive results. I thrive in fast-paced, collaborative environments where creativity meets strategy, and I'm passionate about transforming brand narratives into communities that feel real, human, and unforgettable.

Available to hire

I’m Martina Hristova, a Brand & Graphic Designer specializing in modern visual systems for fashion, jewelry, and lifestyle brands. I work across brand identity, campaign assets, paid social creative, and short-form motion — designing visuals built for today’s platforms.

My strengths lie in refined typography, clean typography, and translating brand tone into high-performing creative across Meta, TikTok, YouTube, newsletters, and e-commerce touchpoints. I design with speed, intention, and adaptability — combining aesthetics with data-driven decision making to create visuals that elevate the brand and drive results. I thrive in fast-paced, collaborative environments where creativity meets strategy, and I’m passionate about transforming brand narratives into communities that feel real, human, and unforgettable.

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Language

Bulgarian
Fluent
Russian
Advanced
Portuguese
Beginner
English
Fluent

Work Experience

Brand & Content Designer at Adcrush - Marketing Agency
January 1, 2022 - December 31, 2024
Led brand identity and content design across fashion, lifestyle, and wellness brands; created cohesive visuals for packaging, campaigns, social assets, and short-form motion; translated brand concepts into platform-specific creatives for Instagram, TikTok, YouTube, newsletters, and ecommerce touchpoints; collaborated with founders and marketing teams to shape brand visuals for international markets.
Graphic Designer & Social Media Manager at Self-employed / Remote
January 1, 2022 - Present
Designed product visuals, banners, and social ads; optimized imagery to boost visibility and conversions; assisted styling direction, product visuals, and campaign storytelling; produced supporting design materials such as lookbooks and layouts; led cohesive brand visuals for life style, wellness, and fashion brands.
E-commerce Content Designer at Self-employed / Remote
January 1, 2022 - December 31, 2023
Created platform content for ecommerce stores: product visuals, banners, and social ads; optimized imagery for engagement and conversions; supported styling direction and campaign storytelling.
Creative Direction & UGC Producer at Self-employed / Remote
January 1, 2024 - Present
Directed creative shoots and produced User-Generated Content (UGC) to support brand narratives; collaborated with founders to shape brand visuals and video assets; ensured consistency across platforms and international markets.
Brand & Content Designer at Adcrush - Marketing Agency (Freelance / Agency Projects)
January 1, 2022 - January 1, 2024
Led brand visuals and campaign assets; produced production-ready files; collaborated with founders and marketing teams to shape brand narratives; designed visuals across lifestyle, fashion, and F&B sectors.
Graphic Designer & Social Media Manager at Remote
January 1, 2022 - Present
Created product visuals, banners, and social ads; optimized imagery for visibility and conversions; supported styling direction, product visuals, and campaign storytelling; produced lookbooks and layouts; directed cohesive brand visuals for lifestyle and fashion brands.
Brand & Content Designer at Remote
January 1, 2022 - Present
Full-time role focusing on branding, visual identity, and platform-specific content; developed cohesive visuals for Instagram, TikTok, YouTube, newsletters, and e-commerce touchpoints.
Creative Direction & UGC Producer at Remote
January 1, 2024 - Present
Directed creative direction and produced user-generated content; collaborated with founders and marketing teams; translated brand vision into clear, engaging content for international markets.

Education

at New Bulgarian University, Sofia
January 11, 2030 - December 23, 2025
at IADE, Lisbon, Portugal
October 1, 2021 - July 1, 2025
at IADE, Lisbon, Portugal
January 11, 2030 - December 23, 2025

Qualifications

Cambridge English Advanced (CAE) - Certificate C2
January 11, 2030 - December 23, 2025
English Advanced (Cambridge Certificate C2)
January 11, 2030 - December 23, 2025
English Advanced (Cambridge Certificate C2)
January 11, 2030 - December 23, 2025
Certificates & Training
January 11, 2030 - December 23, 2025

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Other