Hello! My name is Martina and I am a Digital Marketing Specialist with a strong background in content management, email marketing, performance analysis and web development.
I hold a Master’s Degree in Marketing from Università degli studi di Roma ‘La Sapienza’, where I graduated cum laude with a thesis on data mining. My academic journey has fueled my passion for analytics, customer behavior, and leveraging data to enhance marketing performance.
Professionally, I gained hands-on experience at Italiaonline, where I worked on: Content Management (WordPress), KPI Monitoring & Reporting, Email Marketing & Automation , A/B testing and Landing Page Design & Optimization.
Beyond marketing, I have developed expertise in web development, specializing in WordPress and Elementor. I design and build responsive, user-friendly websites that align with brand identity and marketing goals. My approach combines technical know-how with a deep understanding of user experience (UX) and conversion optimization.
My curiosity sets me apart, as it drives me to explore deeply and uncover insights others might miss, turning every challenge into an opportunity for discovery.
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