With over 18 years of experience in graphic design, advertising, UI/UX, and production management, I bring a well-rounded creative perspective to every project. Based in Hong Kong and frequently traveling to Taiwan, I’m inspired by diverse cultural aesthetics and design trends. I spent a decade as the Creative Director at HKTaxi, one of Hong Kong’s leading ride-hailing platforms, where I led branding and design across digital and offline channels. Throughout my career, I’ve had the privilege of working with globally recognized brands including Mastercard, Nike, Manulife, DBS, Citibank, and the Consulate General of France in Hong Kong & Macau. Whether you're looking to elevate your brand visuals, create user-friendly digital experiences, or manage complex design production needs, I'm here to help bring your vision to life with clarity and impact.…

Martin Fu

With over 18 years of experience in graphic design, advertising, UI/UX, and production management, I bring a well-rounded creative perspective to every project. Based in Hong Kong and frequently traveling to Taiwan, I’m inspired by diverse cultural aesthetics and design trends. I spent a decade as the Creative Director at HKTaxi, one of Hong Kong’s leading ride-hailing platforms, where I led branding and design across digital and offline channels. Throughout my career, I’ve had the privilege of working with globally recognized brands including Mastercard, Nike, Manulife, DBS, Citibank, and the Consulate General of France in Hong Kong & Macau. Whether you're looking to elevate your brand visuals, create user-friendly digital experiences, or manage complex design production needs, I'm here to help bring your vision to life with clarity and impact.…

Available to hire

With over 18 years of experience in graphic design, advertising, UI/UX, and production management, I bring a well-rounded creative perspective to every project. Based in Hong Kong and frequently traveling to Taiwan, I’m inspired by diverse cultural aesthetics and design trends.

I spent a decade as the Creative Director at HKTaxi, one of Hong Kong’s leading ride-hailing platforms, where I led branding and design across digital and offline channels. Throughout my career, I’ve had the privilege of working with globally recognized brands including Mastercard, Nike, Manulife, DBS, Citibank, and the Consulate General of France in Hong Kong & Macau.

Whether you’re looking to elevate your brand visuals, create user-friendly digital experiences, or manage complex design production needs, I’m here to help bring your vision to life with clarity and impact.

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Language

English
Advanced
Chinese
Fluent

Work Experience

Creative Director at HKTaxi Limited
August 19, 2015 - April 1, 2025
・ Create and Revamp Visual Guideline for HKTaxi, both App and Fleet Management Department ・ UX Research and Development with Tech Team for New Functions of HKTaxi App ・ UI Design for Both HKTaxi and HKTaxi (Driver) App ・ Art Direction and Project Management of Through-the-line Materials and OOH, ・ Coordinate and Concept Development with Business Development Department, Fleet Management Department for Upcoming Events and Promotions

Education

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Qualifications

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Industry Experience

Transportation & Logistics, Healthcare, Software & Internet, Non-Profit Organization, Consumer Goods, Computers & Electronics
    paper FoodHo - Packaging Design

    FoodHo is launching a dark sugar cube product targeting Gen-Z customers.

    It comes in a variety of flavors and allows customers to easily create their own personalized drinks. We’ve developed the concept “#SipTheJoy,” emphasizing the joy of creating and enjoying your own unique beverage.

    Visually, we’ve incorporated a collage of geometric color blocks, showcasing different styles and colors across the product series to represents the endless possibilities for customization and the individual happiness from creating your own cocktail (or mocktail) using your favorite elements.