FoodHo - Packaging Design

FoodHo is launching a dark sugar cube product targeting Gen-Z customers.

It comes in a variety of flavors and allows customers to easily create their own personalized drinks. We’ve developed the concept “#SipTheJoy,” emphasizing the joy of creating and enjoying your own unique beverage.

Visually, we’ve incorporated a collage of geometric color blocks, showcasing different styles and colors across the product series to represents the endless possibilities for customization and the individual happiness from creating your own cocktail (or mocktail) using your favorite elements.