Available to hire
Hi, I’m Maruf H Sheikh, a Senior Media Buyer with over five years of experience managing multi-million-euro budgets across Google Ads, Meta Ads, and YouTube. I build data-driven, full-funnel paid media strategies that consistently deliver 3x–8x ROAS and drive growth for D2C, SaaS, real estate, and coaching.
I excel in advanced tracking and attribution tools (GA4, Google Tag Manager, Facebook Pixel), budget optimization, and cross-functional collaboration with marketing, sales, and CRM teams to align paid media with business goals. I’m passionate about turning data into action and delivering measurable results for diverse clients.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Bengali
Fluent
Work Experience
Senior Media Buyer at Apollo Strategists
March 31, 2025 - August 5, 2025Led paid media strategy and execution for over 10 EU high-ticket clients with an average monthly budget of €40K. Scaled ad spend from €2K to over €40K monthly while maintaining target CPA and achieving 3x–8x ROAS. Boosted inbound leads by 40% in 90 days through audience segmentation, creative testing, and funnel optimization. Integrated CRM platforms for precise targeting and enhanced conversion tracking. Delivered strategic consultation on full-funnel and attribution improvements.
Paid Advertising Specialist at Cannella Media
December 31, 2022 - August 5, 2025Managed D2C campaigns scaling to $100K+ monthly spend, consistently achieving 3x ROAS. Designed and executed full-funnel paid media strategies including remarketing and data-driven targeting. Built Looker Studio dashboards for KPI tracking and multi-channel attribution. Collaborated with marketing, sales, and CRM teams to align paid media with sales processes. Achieved a 20% conversion rate lift through continuous audience and funnel optimization.
Paid Advertising Specialist at Cannella Media
August 31, 2021 - August 5, 2025Managed multiple Google and Meta Ads accounts in roofing, e-commerce, and coaching verticals. Developed keyword strategies and created compelling ad copy and creatives including static, video, and carousel. Conducted systematic A/B testing of ads and landing pages to improve CTR and conversions.
Freelance Media Buyer (Top Rated) at Upwork
September 30, 2020 - August 5, 2025Managed Google Ads and Meta campaigns for 20+ clients in coaching, eCommerce, SaaS, and local services. Developed scalable paid media strategies with budgets from $500 to $25,000 monthly. Reduced CPA by up to 25% through precise targeting, copy refinement, and funnel optimization. Delivered comprehensive advertising funnels including lead generation, retargeting, and nurturing.
Senior Media Buyer at Apollo Strategists – Remote / Luxembourg
March 1, 2025 - September 11, 2025Led paid media strategy and execution across Google Ads, Meta Ads, and YouTube with a full-funnel approach; integrated CRM and attribution tools (GA4, Google Tag Manager, Facebook CAPI); achieved 3x–8x ROAS; scaled client accounts across D2C, SaaS, real estate, and coaching.
Paid Advertising Specialist at Cannella Media DTC – Remote
December 1, 2022 - September 11, 2025Managed D2C campaigns, scaling to 100K+ monthly spend; developed scalable paid media strategies; reduced CPA by up to 25% through precise targeting, copy refinement, and funnel optimization; delivered end-to-end advertising funnels including lead generation, retargeting, and nurturing.
Freelance Media Buyer (Top Rated) at Upwork – Remote
September 1, 2020 - September 11, 2025Managed Google Ads and Meta campaigns for 20+ clients in coaching, eCommerce, SaaS, and local services; built scalable paid media strategies with budgets from $500 to $25,000 monthly; reduced CPA by up to 25%; delivered comprehensive advertising funnels including lead generation, retargeting, and nurturing.
Senior Media Buyer at Apollo Strategists
March 1, 2025 - September 11, 2025Leading paid media strategy and execution for 10+ EU high-ticket clients with €40K average monthly budgets; scaled ad spend from €2K to €40K+ monthly while maintaining target CPA and 3x–8x ROAS. Achievements include €115K+ revenue for a travel brand from €33K PPC spend, and delivering 17,300+ leads for a business coach via paid social lead generation campaigns.
Paid Advertising Specialist at Cannella Media DTC
December 1, 2022 - September 11, 2025Remote role responsible for managing Google Ads and Meta campaigns for 20+ clients in e-commerce, SaaS, and coaching verticals; developed keyword strategies, created compelling ad copy and creatives, and conducted A/B testing to improve CTR and conversions.
Freelance Media Buyer at Upwork
September 1, 2020 - September 11, 2025Managed Google Ads and Meta campaigns for 20+ clients across e-commerce, SaaS, and coaching verticals; developed keyword strategies, created ad copy and creatives (static, video, carousel); conducted systematic A/B testing of ads and landing pages to improve CTR and conversions.
Senior Media Buyer at Apollo Strategies
March 1, 2025 - September 11, 2025Led paid media strategy and execution for 10+ EU high-ticket clients with €40K average monthly budgets. Scaled ads spend from €2K to €40K+ monthly while maintaining target CPA. Boosted inbound leads by 40% in 90 days via audience segmentation, creative testing, and funnel optimization. Integrated CRM for precise targeting and enhanced conversion tracking. Delivered strategic full-funnel and attribution improvements.
Paid Advertising Specialist at Cannella Media DTC
December 1, 2022 - September 11, 2025Google Ads & Meta campaigns for 20+ clients in coaching, eCommerce, SaaS, and local services. Developed scalable paid media strategies with budgets from $500 to $25,000 monthly. Reduced CPA by up to 25% through precise targeting, copy refinement, and funnel optimization. Delivered comprehensive advertising funnels including lead generation, retargeting, and nurturing.
Freelance Media Buyer at Upwork
September 1, 2020 - September 11, 2025Managed Google Ads and Meta campaigns for 20+ clients in coaching, eCommerce, SaaS, and local services. Developed scalable paid media strategies with budgets from $500 to $25,000 monthly. Reduced CPA by up to 25% through precise targeting, copy refinement, and funnel optimization. Delivered comprehensive advertising funnels including lead generation, retargeting, and nurturing.
Senior Media Buyer at Apollo Strategists
March 1, 2025 - September 11, 2025Lead full-funnel paid media strategy across D2C, SaaS, real estate and coaching verticals; managed multi-channel campaigns (Google Ads, Meta Ads, YouTube) with GA4, GTM; built Looker Studio dashboards; collaborated with marketing, sales and CRM teams to optimize attribution; achieved 3x–8x ROAS and significant lead generation across diverse sectors.
Paid Advertising Specialist at Cannella Media DTC
August 1, 2021 - September 11, 2025Delivered comprehensive paid media funnels and scalable ad campaigns across DTC, eCommerce and SaaS; improved CPA by up to 25% through precise targeting, copy refinement and funnel optimization; led lead generation, retargeting and nurturing efforts.
Freelance Media Buyer at Upwork (Remote)
September 1, 2020 - September 11, 2025Managed Google Ads and Meta campaigns for 20+ clients in coaching, eCommerce, SaaS and local services; developed keyword strategies; created compelling ad copy and creatives; conducted systematic A/B testing to improve CTR and conversions.
Senior Media Buyer at Apollo Strategists
March 1, 2025 - September 12, 2025Lead paid media strategy across Google Ads, Meta Ads, YouTube, and other platforms for 10+ EU high-ticket clients. Managed multi-million-euro ad budgets, delivering a 3x–8x ROAS on a consistent basis and improving CPA across diverse verticals (D2C, SaaS, real estate, coaching). Built and implemented advanced tracking and attribution workflows (GA4, GTM, GA4+GTM server-side) and developed Looker Studio dashboards for KPI transparency. Collaborated with marketing, sales, and CRM teams to align paid media with sales processes and client goals.
Paid Advertising Specialist at Cannella Media DTC
December 1, 2022 - September 12, 2025Managed end-to-end paid media campaigns for DTC clients, scaling ad spend from €2K to €40K+ monthly while maintaining 3x–8x ROAS. Optimized full-funnel campaigns, led creative testing, and implemented data-driven funnel optimization. Delivered Looker Studio KPI dashboards and integrated CRM for precise targeting and attribution. Drove significant revenue growth and lead generation across multiple verticals.
Freelance Media Buyer at Upwork
September 1, 2020 - September 12, 2025Remote engagement handling 20+ clients in coaching, e-commerce, SaaS, and local services. Developed keyword strategies and compelling ad copy (static, video, carousel). Conducted systematic A/B testing of ads and landing pages to improve CTR and conversions. Built scalable paid media strategies and dashboards for KPI tracking and multi-channel attribution.
Senior Media Buyer at Apollo Strategists
March 1, 2025 - September 12, 2025Remote / Luxembourg-based role leading paid media across Google Ads, Meta Ads, and YouTube; built data-driven, full-funnel strategies, integrating tracking and attribution tools to optimize ROAS (3x–8x) and drive multi-sector growth.
Paid Advertising Specialist at Cannella Media DTC
December 1, 2022 - September 12, 2025Remote role delivering end-to-end paid media campaigns for direct-to-consumer clients; generated 17,300+ leads for Business Coach Tady Buran via paid social campaigns; optimized CPA and ROAS through creative testing and funnel optimization.
Paid Advertising Specialist at Cannella Media DTC
August 1, 2021 - September 12, 2025Remote role focusing on paid media campaigns for eCommerce, SaaS, and local services; developed keyword strategies and ad copy (static, video, carousel); achieved CPA reductions via targeting and optimization.
Freelance Media Buyer at Upwork
September 1, 2020 - September 12, 2025Remote, Top Rated freelancer; managed Google Ads and Meta campaigns for 20+ clients across coaching, eCommerce, SaaS, and local services; built scalable paid media strategies and dashboards for KPI tracking.
Education
BBA in Economics at Govt Azizul Haque College
January 11, 2030 - August 5, 2025Bachelor of Business Administration (BBA) in Economics at Government Azizul Haque College
January 11, 2030 - September 11, 2025BBA in Economics at Govt Azizul Haque College
January 11, 2030 - September 11, 2025BBA in Economics at Govt Azizul Haque College
January 11, 2030 - September 11, 2025Bachelor of Business Administration (BBA) in Economics at Govt Azizul Haque College
January 11, 2030 - September 11, 2025BBA in Economics at Govt Azizul Haque College
January 11, 2030 - September 12, 2025BBA in Economics at Govt Azizul Haque College
January 11, 2030 - September 12, 2025Qualifications
Google Ads Certifications (Search, Display, Video, Shopping, Measurement)
January 11, 2030 - August 5, 2025Meta Certified Media Buying Professional – Meta Blueprint
January 11, 2030 - August 5, 2025Advanced GA4 & Google Tag Manager (Including Server-side GTM)
January 11, 2030 - August 5, 2025Conversion Tracking & Attribution Expert
January 11, 2030 - August 5, 2025Google Analytics Individual Qualification (GAIQ)
January 11, 2030 - August 5, 2025Advanced Digital Marketing Strategy – Coursera (University of Illinois)
January 11, 2030 - August 5, 2025Conversion Rate Optimization (CRO) Masterclass – CXL Institute
January 11, 2030 - August 5, 2025Google Ads Certification (Search, Display, Video, Shopping, Measurement)
January 11, 2030 - September 11, 2025Meta Blueprint Certification – GA4 & Google Tag Manager
January 11, 2030 - September 11, 2025Conversion Rate Optimization (CRO) Masterclass
January 11, 2030 - September 11, 2025Google Analytics 4 (GA4) Certification
January 11, 2030 - September 11, 2025Google Ads Certification
January 11, 2030 - September 11, 2025Facebook/Meta Ads Certification
January 11, 2030 - September 11, 2025GA4 Certification
January 11, 2030 - September 11, 2025Looker Studio Certification
January 11, 2030 - September 11, 2025Google Ads Certification (Search, Display, Video, Shopping, Measurement)
January 11, 2030 - September 11, 2025Meta Certified Media Buyer – Meta Blueprint
January 11, 2030 - September 11, 2025GA4 & Google Tag Manager (server-side)
January 11, 2030 - September 11, 2025Advanced GA4 & Google Tag Manager (server-side)
January 11, 2030 - September 11, 2025GAIQ (Google Analytics Individual Qualification)
January 11, 2030 - September 11, 2025Google Ads Certification – Search, Display, Video, Shopping, Measurement
January 11, 2030 - September 11, 2025GA4 & Google Tag Manager (Advanced)
January 11, 2030 - September 11, 2025Google Analytics Individual Qualification (GAIQ)
January 11, 2030 - September 11, 2025Coursera – Advanced Digital Marketing Strategy (University of Illinois)
January 11, 2030 - September 11, 2025Google Ads Certification (Search, Display, Video, Shopping, Measurement)
January 11, 2030 - September 12, 2025Google Analytics Individual Qualification (GAIQ)
January 11, 2030 - September 12, 2025Meta Blueprint Certification
January 11, 2030 - September 12, 2025GA4 Certification & Google Tag Manager Certification
January 11, 2030 - September 12, 2025Looker Studio Certification
January 11, 2030 - September 12, 2025Google Ads Certification (Search, Display, Video, Shopping)
January 11, 2030 - September 12, 2025Meta Blueprint Certification
January 11, 2030 - September 12, 2025GA4 & Google Tag Manager Certification
January 11, 2030 - September 12, 2025Industry Experience
Retail, Software & Internet, Real Estate & Construction, Professional Services, Travel & Hospitality, Media & Entertainment
- 678,000 clicks
- 54.8 million impressions
- 8,150 conversions (demo requests, consultations, or trials)
- $1.6 million total ad spend
- Estimated cost per conversion: ~$196.32
The client aimed to generate qualified enterprise leads for their business process automation software, targeting large corporations and fast-scaling tech companies.
Results
This long-term campaign positioned FlowCore Automation as a category leader in enterprise automation. The campaign generated 8,150 high-value B2B conversions, sustaining engagement over more than a decade.
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