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I am a Strategic Marketing & Content Specialist with extensive experience crafting, editing, and proofreading technical and marketing content for SaaS and healthcare organizations. I am skilled at transforming complex product and API concepts into clear, accurate language, ensuring consistency, quality, and alignment with brand and compliance standards. I thrive in remote, cross-functional teams and manage multiple concurrent projects to deadline, delivering compelling messaging, strong value propositions, and high-quality enablement materials for diverse audiences.…I am a Strategic Marketing & Content Specialist with extensive experience crafting, editing, and proofreading technical and marketing content for SaaS and healthcare organizations. I am skilled at transforming complex product and API concepts into clear, accurate language, ensuring consistency, quality, and alignment with brand and compliance standards. I thrive in remote, cross-functional teams and manage multiple concurrent projects to deadline, delivering compelling messaging, strong value propositions, and high-quality enablement materials for diverse audiences.

Michael Ruhs

Content Strategist, Product Marketer, Marketing Strategist, +4

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I am a Strategic Marketing & Content Specialist with extensive experience crafting, editing, and proofreading technical and marketing content for SaaS and healthcare organizations. I am skilled at transforming complex product and API concepts into clear, accurate language, ensuring consistency, quality, and alignment with brand and compliance standards. I thrive in remote, cross-functional teams and manage multiple concurrent projects to deadline, delivering compelling messaging, strong value propositions, and high-quality enablement materials for diverse audiences.…I am a Strategic Marketing & Content Specialist with extensive experience crafting, editing, and proofreading technical and marketing content for SaaS and healthcare organizations. I am skilled at transforming complex product and API concepts into clear, accurate language, ensuring consistency, quality, and alignment with brand and compliance standards. I thrive in remote, cross-functional teams and manage multiple concurrent projects to deadline, delivering compelling messaging, strong value propositions, and high-quality enablement materials for diverse audiences.

Available to hire

I am a Strategic Marketing & Content Specialist with extensive experience crafting, editing, and proofreading technical and marketing content for SaaS and healthcare organizations. I am skilled at transforming complex product and API concepts into clear, accurate language, ensuring consistency, quality, and alignment with brand and compliance standards.

I thrive in remote, cross-functional teams and manage multiple concurrent projects to deadline, delivering compelling messaging, strong value propositions, and high-quality enablement materials for diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Leverage & Growth Consultant. AI Enabled at Self Employed

May 1, 2025 - Present

Referral & payer leverage audits; conduct AI-enabled agency referral and payor audits. Score perception, proof, and differentiation using structured rubrics and evidence checks. Map where leverage strengthens or weakens referral volume, case mix, payor mix, reimbursement rates, and network risk. Deliver a decision-ready findings report, prioritized 90-day plan, and implementation support.

Product Marketing Lead at Fullsteam – SaaS Healthcare Practice

October 1, 2024 - April 1, 2025

Strategic product marketing leadership; aligned cross-functional teams to deliver scalable go-to-market strategies and product launches. Wrote, edited, and proofread product documentation, web copy, and enablement materials to ensure clarity, accuracy, and consistency across a complex SaaS and API portfolio. Collaborated with cross-functional teams to review and refine technical content, aligning terminology and structure for both technical and nontechnical stakeholders. Market expansion and partner relationship management; forged trust-based partner relationships to maximize impact through cross-promotions.

Strategic Product Marketing Leadership at Fullsteam – SaaS Healthcare Practice

May 1, 2025 - Present

Strategic leadership across product marketing for a SaaS healthcare practice; championed cross-functional alignment to deliver scalable GTM, product launches, and revenue growth. Led content development and enablement and fostered partner collaborations.

Co-Founder at TailHand

January 1, 2024 - September 1, 2024

Co-developed and launched a truck aftermarket product and business. Led business launch; handed over day-to-day operations to co-founder.

Product Marketing Director at WSO2 – SaaS Healthcare Enterprise

November 1, 2020 - December 1, 2023

Content strategy and development for compliancedriven SaaS/PaaS platforms; led cloud-based API SaaS launch, achieving 48% revenue growth (2020–2023); increased sales pipeline by 36% over three years; global team coordination; proofread and standardize documentation, training materials, and digital campaigns supporting new product launches.

Marketing Contractor at Healthcare Software

June 1, 2018 - October 1, 2020

Content strategy; produced and edited digital engagement content, platform messaging, and client communications; strategic advisory for SaaS launch; channel content management; branding and GTM initiatives; increased provider referrals.

Global Product Marketing Director at Trimble – SaaS Agriculture Enterprise

December 1, 2016 - May 1, 2018

Led international marketing team to launch a mobile-first SaaS platform; drove GTM for cloud-based data management; increased MQLs by 68% through integrated campaigns; optimized marketing tech and processes.

Marketing Director at Pediatric Healthcare Service

November 1, 2009 - September 1, 2016

Built and led new marketing and sales teams; launched a rebrand and GTM strategy; achieved 64% YoY revenue growth; led executive communications and ensured consistent on-brand messaging across channels.