Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Mary Taylor, a digital marketing professional based in Berlin, Germany. I bring a creative and energetic approach to CRM, email marketing, and content strategy, with a passion for turning ideas into campaigns that engage customers from first touch to conversion. I excel at collaborating across data, design, and content teams to design and optimize customer journeys, launch onboarding programs, and improve retention and activation. I enjoy writing and design, and I thrive on turning metrics into meaningful narrative that supports business goals.…I'm Mary Taylor, a digital marketing professional based in Berlin, Germany. I bring a creative and energetic approach to CRM, email marketing, and content strategy, with a passion for turning ideas into campaigns that engage customers from first touch to conversion. I excel at collaborating across data, design, and content teams to design and optimize customer journeys, launch onboarding programs, and improve retention and activation. I enjoy writing and design, and I thrive on turning metrics into meaningful narrative that supports business goals.

Mary Taylor

Copywriter, Content Designer, Content Strategist





I'm Mary Taylor, a digital marketing professional based in Berlin, Germany. I bring a creative and energetic approach to CRM, email marketing, and content strategy, with a passion for turning ideas into campaigns that engage customers from first touch to conversion. I excel at collaborating across data, design, and content teams to design and optimize customer journeys, launch onboarding programs, and improve retention and activation. I enjoy writing and design, and I thrive on turning metrics into meaningful narrative that supports business goals.…I'm Mary Taylor, a digital marketing professional based in Berlin, Germany. I bring a creative and energetic approach to CRM, email marketing, and content strategy, with a passion for turning ideas into campaigns that engage customers from first touch to conversion. I excel at collaborating across data, design, and content teams to design and optimize customer journeys, launch onboarding programs, and improve retention and activation. I enjoy writing and design, and I thrive on turning metrics into meaningful narrative that supports business goals.

Available to hire

I’m Mary Taylor, a digital marketing professional based in Berlin, Germany. I bring a creative and energetic approach to CRM, email marketing, and content strategy, with a passion for turning ideas into campaigns that engage customers from first touch to conversion.

I excel at collaborating across data, design, and content teams to design and optimize customer journeys, launch onboarding programs, and improve retention and activation. I enjoy writing and design, and I thrive on turning metrics into meaningful narrative that supports business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

German

Advanced

Work Experience

Junior CRM Manager at BestSecret GmbH

September 1, 2025 - October 21, 2025

Responsible for planning and executing monthly CRM communications; mentored a junior team member to enhance performance and delivery quality. Used Salesforce Marketing Cloud to manage daily customer messaging across lifecycle stages, and spearheaded the development and launch of a new onboarding journey to improve engagement and activation of new members. Supported ongoing improvement of transactional messages and automated journeys for all members, aligning content with customer behavior and business goals. Collaborated cross-functionally with data, design, and content teams to implement CRM strategies that drive retention and conversion.

CRM Project Manager at Scoober (Just Eat Takeaway)

April 1, 2022 - October 21, 2025

Trained on Salesforce Marketing Cloud; gained hands-on experience in campaign setup, segmentation, and reporting to CRM initiatives. Assisted the CRM team in executing campaigns, optimizing customer journeys, and ensuring smooth integration of new tools and processes. Collaborated with cross-functional teams to refine customer communications strategies, focusing on increasing customer retention and engagement.

CRM / Email Marketing Coordinator at Fabletics, Tech Style Fashion Group

August 1, 2021 - October 21, 2025

Created monthly CRM content including promotional emails, newsletters, subject lines, and push notifications aligned with brand voice and goals. Managed cross-functional projects by coordinating marketing, product, design, merchandising, and localization teams to ensure timely execution. Analyzed campaign performance metrics and compiled reports to inform content strategy and optimize engagement across CRM channels.