Available to hire
Hi, I’m Marzena Kubicka—a dynamic marketing professional with 5 years of experience across the UK, US, and German markets. I thrive at the intersection of creativity and strategy, delivering trend-forward campaigns that boost brand visibility, engagement, and growth.\n\nHaving worked in fast-paced, fully remote startups, I excel at navigating ambiguity, building structure, and driving brand growth independently while collaborating with cross-functional teams. I blend storytelling with data-driven problem-solving to deliver impactful, results-driven marketing.
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Intermediate
Language
English
Fluent
Polish
Fluent
Spanish; Castilian
Intermediate
Korean
Beginner
Work Experience
Marketing Specialist at LIPOELASTIC
January 1, 2024 - December 4, 2024UGC Creative & Content Strategist at Marzena Kubicka
January 1, 2023 - PresentSocial Media & Influencer Marketing Manager at Electivio
May 1, 2025 - December 1, 2025Owned the full marketing function in a fast-paced aesthetics startup, leading social media, content creation and influencer initiatives across the UK & DE. Shaped Electivio’s brand identity and creative direction from the ground up, launching within the first 3 months. Built and led influencer and brand ambassador programs (20+ creators), designing onboarding, briefing, and campaign processes to drive reach and early sign-ups. Developed a strategic ambassador framework ensuring authentic storytelling and audience alignment. Directed creative strategy and content production via the proprietary 'Electivio Lens', delivering assets for social, web and paid campaigns. Designed and executed social media strategy and calendar, growing audience and community engagement post-launch. Coordinated external designers and collaborators to maintain brand consistency and efficiency. Oversaw website optimization and AI-enabled digital experiences while independently managing marketing operations and
UGC Content Creator & Strategist at Freelancer (London)
January 1, 2024 - October 31, 2024Partnered with luxury skincare, wellness, cosmetics, premium fragrance, and app brands on long-term UGC campaigns. Served as Creative Director, applying storytelling and brand-aligned style across copy, video, and image production. Led planning and execution from research to delivery, developing social strategies to grow audiences, engagement, and brand positioning. Managed client partnerships and content calendars with Later, Hootsuite, and Notion; conducted data-driven performance analysis to optimise ROI.
Junior Marketing Strategist at Ideal of Sweden
May 1, 2020 - December 31, 2022Remote part-time role supporting brand and marketing initiatives; assisted development and execution of regional campaigns, content calendars, and partner activations for UK and US markets, contributing to growth and brand presence.
Education
Master of Arts at University of the Arts London
September 8, 2021 - December 8, 2023MA Advertising at University of the Arts London
January 11, 2030 - December 10, 2025BA Creative Direction for Fashion at University of the Arts London
January 11, 2030 - December 10, 2025MA Advertising at University of the Arts London
January 11, 2030 - December 10, 2025BA Creative Direction for Fashion at University of the Arts London
January 11, 2030 - December 10, 2025Qualifications
SEO Training Masterclass
January 1, 2024 - December 10, 2025Google Analytics
January 1, 2024 - December 10, 2025ACA Illustrator & InDesign
January 1, 2021 - December 10, 2025ACA Photoshop
January 1, 2019 - December 10, 2025Business & Marketing
January 1, 2018 - December 10, 2025SEO Training Masterclass
January 1, 2024 - December 10, 2025Google Analytics
January 1, 2024 - December 10, 2025ACA Illustrator & InDesign
January 1, 2021 - December 10, 2025ACA Photoshop
January 1, 2019 - December 10, 2025Business & Marketing
January 1, 2018 - December 10, 2025Industry Experience
Retail, Consumer Goods, Education, Media & Entertainment, Other, Healthcare, Professional Services, Travel & Hospitality, Software & Internet
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