I’m a freelance E-commerce & Digital Marketing Specialist with 7+ years of experience helping brands build their online presence, increase engagement, and execute high-impact digital campaigns. I’ve supported both global brands and local businesses through launches, promotions, and content-driven growth initiatives, bringing a strong blend of creativity and analytical thinking to each project. My background includes managing multi-channel digital strategies, creating engaging content, and using data to optimize performance across social platforms and websites. I’m comfortable working independently in fast-moving environments and enjoy bringing fresh ideas, structure, and positive energy to early-stage projects.

Masako Hirata

I’m a freelance E-commerce & Digital Marketing Specialist with 7+ years of experience helping brands build their online presence, increase engagement, and execute high-impact digital campaigns. I’ve supported both global brands and local businesses through launches, promotions, and content-driven growth initiatives, bringing a strong blend of creativity and analytical thinking to each project. My background includes managing multi-channel digital strategies, creating engaging content, and using data to optimize performance across social platforms and websites. I’m comfortable working independently in fast-moving environments and enjoy bringing fresh ideas, structure, and positive energy to early-stage projects.

Available to hire

I’m a freelance E-commerce & Digital Marketing Specialist with 7+ years of experience helping brands build their online presence, increase engagement, and execute high-impact digital campaigns. I’ve supported both global brands and local businesses through launches, promotions, and content-driven growth initiatives, bringing a strong blend of creativity and analytical thinking to each project.

My background includes managing multi-channel digital strategies, creating engaging content, and using data to optimize performance across social platforms and websites. I’m comfortable working independently in fast-moving environments and enjoy bringing fresh ideas, structure, and positive energy to early-stage projects.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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Language

English
Fluent
Japanese
Fluent
Chinese
Advanced
Dutch
Beginner

Work Experience

E-commerce Merchandiser at HARMAN International
November 1, 2023 - January 1, 2025
Managed merchandising, on-site content, and catalog across 12 EMA countries (36 sites), ensuring accuracy, consistency, and a seamless customer experience. Led website optimization through data-driven CRO strategies and UX enhancements, increasing conversion rates and boosting online revenue. Collaborated with cross-functional teams to launch 15 high-impact campaigns and on-site promos, lifting CTR and campaign-driven sales. Improved global site efficiency by identifying operational bottlenecks and streamlining deployment processes, reducing cycle times and errors.
E-commerce Merchandiser at Dr. Martens AirWair Japan Ltd.
January 1, 2021 - August 1, 2022
Directed and optimized the e-commerce website by coordinating product launches, promotions, and content updates; strengthened brand identity and ensured a seamless user experience. Managed CRO initiatives by leveraging data analytics and user-behavior insights to improve customer journeys, contributing to lift in conversion rate and AOV.
Digital Marketing Account Manager at K.K. Netwise
October 1, 2017 - August 1, 2020
- Managed annual digital marketing and e-commerce projects for B2C clients, developing and executing strategies that increased customer acquisition and contributed to revenue growth for 3 years. - Built and delivered red-key email campaign strategies that improved engagement and ROI. - Collaborated with UX designers and developers to roll out website optimizations, improving site performance and conversion rates for major global fashion brands. - Delivered data-driven insights and recommended KPI-based actions to align marketing with business goals and improve overall campaign effectiveness. - Led full lifecycle of 5 e-commerce website projects, defining requirements, overseeing development, and ensuring smooth, on-time launches.
International Sales Representative at Western Japan Tradings Co., Ltd
February 1, 2016 - October 1, 2017
Supervised B2B sales and partnerships, expanded client accounts, and refined profitability through tailored product and pricing strategies.

Education

Bachelor's Degree at South China University of Technology
September 1, 2011 - July 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Consumer Goods