Masako Hirata

Managed merchandising, on-site content, and catalog across 12 EMA countries (36 sites), ensuring accuracy, consistency, and a seamless customer experience. Led website optimization through data-driven CRO strategies and UX enhancements, increasing conversion rates and boosting online revenue. Collaborated with cross-functional teams to launch 15 high-impact campaigns and on-site promos, lifting CTR and campaign-driven sales. Improved global site efficiency by identifying operational bottlenecks and streamlining deployment processes, reducing cycle times and errors.

Directed and optimized the e-commerce website by coordinating product launches, promotions, and content updates; strengthened brand identity and ensured a seamless user experience. Managed CRO initiatives by leveraging data analytics and user-behavior insights to improve customer journeys, contributing to lift in conversion rate and AOV.

- Managed annual digital marketing and e-commerce projects for B2C clients, developing and executing strategies that increased customer acquisition and contributed to revenue growth for 3 years. - Built and delivered red-key email campaign strategies that improved engagement and ROI. - Collaborated with UX designers and developers to roll out website optimizations, improving site performance and conversion rates for major global fashion brands. - Delivered data-driven insights and recommended KPI-based actions to align marketing with business goals and improve overall campaign effectiveness. - Led full lifecycle of 5 e-commerce website projects, defining requirements, overseeing development, and ensuring smooth, on-time launches.