Content marketing specialist for heritage, culture and environmental organisations. Hello, I’m Mason. I create and manage digital content across websites, blogs and social media, with a particular interest in heritage, culture and environmental storytelling. I have worked as a content creator and strategist, adapting some of the UK’s most iconic exports into high-performing digital content, from The Teletubbies to The Beatles. I believe good content should give your customers value, build their trust in your endeavour, and gently lead them through to conversion. If you agree, I would love to chat about how I can support you and your marketing efforts for your heritage, cultural, environmental or social-good organisation. Check out my full portfolio at masongriffiths.com…

Mason Griffiths

Content marketing specialist for heritage, culture and environmental organisations. Hello, I’m Mason. I create and manage digital content across websites, blogs and social media, with a particular interest in heritage, culture and environmental storytelling. I have worked as a content creator and strategist, adapting some of the UK’s most iconic exports into high-performing digital content, from The Teletubbies to The Beatles. I believe good content should give your customers value, build their trust in your endeavour, and gently lead them through to conversion. If you agree, I would love to chat about how I can support you and your marketing efforts for your heritage, cultural, environmental or social-good organisation. Check out my full portfolio at masongriffiths.com…

Available to hire

Content marketing specialist for heritage, culture and environmental organisations.

Hello, I’m Mason. I create and manage digital content across websites, blogs and social media, with a particular interest in heritage, culture and environmental storytelling. I have worked as a content creator and strategist, adapting some of the UK’s most iconic exports into high-performing digital content, from The Teletubbies to The Beatles.

I believe good content should give your customers value, build their trust in your endeavour, and gently lead them through to conversion. If you agree, I would love to chat about how I can support you and your marketing efforts for your heritage, cultural, environmental or social-good organisation.

Check out my full portfolio at masongriffiths.com

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Language

English
Fluent

Work Experience

Content and PR Manager at The Beatles Story Museum
November 1, 2023 - Present
In my role as Content and PR Manager, I manage content, PR, and digital campaigns - taking ownership from strategy through execution and analysis across SEO, digital content creation, social media, PPC, press & influencer engagement, CRM and external communications.
Marketing and PR Executive at The Beatles Story Museum
February 1, 2022 - November 1, 2023
I managed content, PR, and digital campaigns - understanding the wider marketing and business strategies to effectively execute marketing responsibilities across SEO, digital content creation, social media, PPC, press & influencer engagement, CRM and external communications.
Social Media Coordinator at BBC - CBeebies and Bitesize
July 1, 2020 - February 1, 2022
Utilising the skills acquired in my internship, I became an invaluable member of the team and the go-to creator of content. It was in this role that my abilities in content strategy came to light, and a social strategy that I designed for CBeebies nostalgic content grew average interactions by 54% on the previous year and reached new audiences at a faster rate.
Trainee Researcher at BBC - CBBC and CBeebies
May 1, 2019 - July 1, 2020
The first rung of the ladder and my first real taste of marketing, this role established the foundation of my career. Research, content creation, video editing, image-making, and community engagement for two of the world’s leading children’s channels kickstarted my passion for content.

Education

BA Graphic Design (First Class Honours) at University of Salford
January 1, 2015 - January 1, 2018

Qualifications

Shortlisted - Best In-House Marketing Team (The Beatles Story)
October 1, 2025 - December 22, 2025
Shortlisted - Social Good Award (Freelance illustration)
July 1, 2021 - December 22, 2025
Best Digital Support for a Strand, Channel or Genre (CBeebies)
October 1, 2020 - December 22, 2025
Brilliant People in BBC Children’s and Education
December 1, 2019 - December 22, 2025

Industry Experience

Media & Entertainment, Non-Profit Organization, Other
    paper Content creation for Nature Guardians

    Nature Guardians is a Community Interest Company based in Salford, Greater Manchester, providing advice and practical support to residents seeking a greener lifestyle.

    I supported their mission by creating illustrated website assets that translate eco-friendly guidance into clear, accessible graphics that transcend language barriers.

    See more at masongriffiths.com

    paper Channel assets for CBBC, CBeebies and BBC Teach

    During my time at BBC Children’s, I designed channel assets for social media and YouTube channels across education and children’s television brands.

    At the time, CBBC’s Facebook and Twitter accounts were targeting a slightly older audience, aiming to reclaim ownership of the nostalgic brands discussed online and build trust with the generation shaping children’s viewing habits. My nostalgia-focused banner design drew on the brand’s rich history, creating a visual identity that adhered to current brand guidelines whilst resonating across generations.

    paper The Beatles Story Museum’s social media strategy

    When I joined The Beatles Story Museum, I set about creating a new social media strategy. By injecting a sense of fun and community into the output, I gave an international audience of Beatles fans value in content, and built trust by showing relatability.

    The strategy saw a 142% growth in Facebook reach and 192% more user journeys to the website in its first year. In the strategy’s first quarter, the attraction’s Instagram account was the fastest growing for a museum in the country.

    Social media awareness of The Beatles Story now accounts for a quarter of all its online sales.

    See more at masongriffiths.com