Content marketing specialist for heritage, culture and environmental organisations. Hello, I’m Mason.
Content marketing specialist for heritage, culture and environmental organisations.
Hello, I’m Mason. I create and manage digital content across websites, blogs and social media, with a particular interest in heritage, culture and environmental storytelling. I have worked as a content creator and strategist, adapting some of the UK’s most iconic exports into high-performing digital content, from The Teletubbies to The Beatles.
I believe good content should give your customers value, build their trust in your endeavour, and gently lead them through to conversion. If you agree, I would love to chat about how I can support you and your marketing efforts for your heritage, cultural, environmental or social-good organisation.
Check out my full portfolio at masongriffiths.com
Nature Guardians is a Community Interest Company based in Salford, Greater Manchester, providing advice and practical support to residents seeking a greener lifestyle.
I supported their mission by creating illustrated website assets that translate eco-friendly guidance into clear, accessible graphics that transcend language barriers.
See more at masongriffiths.com
During my time at BBC Children’s, I designed channel assets for social media and YouTube channels across education and children’s television brands.
At the time, CBBC’s Facebook and Twitter accounts were targeting a slightly older audience, aiming to reclaim ownership of the nostalgic brands discussed online and build trust with the generation shaping children’s viewing habits. My nostalgia-focused banner design drew on the brand’s rich history, creating a visual identity that adhered to current brand guidelines whilst resonating across generations.
When I joined The Beatles Story Museum, I set about creating a new social media strategy. By injecting a sense of fun and community into the output, I gave an international audience of Beatles fans value in content, and built trust by showing relatability.
The strategy saw a 142% growth in Facebook reach and 192% more user journeys to the website in its first year. In the strategy’s first quarter, the attraction’s Instagram account was the fastest growing for a museum in the country.
Social media awareness of The Beatles Story now accounts for a quarter of all its online sales.
See more at masongriffiths.com
In my role as Content and PR Manager, I manage content, PR, and digital campaigns - taking ownership from strategy through execution and analysis across SEO, digital content creation, social media, PPC, press & influencer engagement, CRM and external communications.
I managed content, PR, and digital campaigns - understanding the wider marketing and business strategies to effectively execute marketing responsibilities across SEO, digital content creation, social media, PPC, press & influencer engagement, CRM and external communications.
Utilising the skills acquired in my internship, I became an invaluable member of the team and the go-to creator of content. It was in this role that my abilities in content strategy came to light, and a social strategy that I designed for CBeebies nostalgic content grew average interactions by 54% on the previous year and reached new audiences at a faster rate.
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