Channel assets for CBBC, CBeebies and BBC Teach

During my time at BBC Children’s, I designed channel assets for social media and YouTube channels across education and children’s television brands.

At the time, CBBC’s Facebook and Twitter accounts were targeting a slightly older audience, aiming to reclaim ownership of the nostalgic brands discussed online and build trust with the generation shaping children’s viewing habits. My nostalgia-focused banner design drew on the brand’s rich history, creating a visual identity that adhered to current brand guidelines whilst resonating across generations.