Abdul Mateen Hamza
Hi, I'm Abdul Mateen Hamza, a results-driven SEO and digital marketing professional based in Manchester.
About
Hi, I’m Abdul Mateen Hamza, a results-driven SEO and digital marketing professional based in Manchester. I specialise in technical SEO, on-page optimization, and data-driven growth for SaaS, legal, ecommerce, and service-based businesses. I enjoy turning complex data into actionable strategies that improve crawlability, indexing, and search visibility, while collaborating with developers to implement changes that boost rankings, traffic, and lead generation.
Since 2018 I’ve worked with 70+ clients as a freelancer and led SEO projects for multi-brand teams, building scalable campaigns, optimizing local search, and wiring UX improvements into SEO plans. I’m passionate about continuing learning and helping teams achieve measurable results.
- 8 years' experience
- Joined May 2024
Skills· 14
Languages
- EnglishFluent
- UrduAdvanced
Industry experience
- Software & Internet
- Retail
- Professional Services
- Real Estate & Construction
- Travel & Hospitality
- Financial Services
- Non-Profit Organization
- Media & Entertainment
- Education
- Gaming
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Work experience· 19 roles
Led SEO and Google Ads campaigns for legal clients, generating 35% more qualified enquiries within 5 months. Optimized on-page SEO for key service pages, achieving top 3 Google rankings locally. Resolved technical issues including crawler errors, indexing, and site structure, boosting website speed and performance by 25%. Refined meta tags and content strategy, increasing organic traffic by 30%.
Created and launched the company’s Shopify store including niche selection and full website setup. Focused on PPC advertising with campaigns on Google Ads and Facebook Ads to drive traffic and increase sales. Managed and improved ads on Google, Facebook, and Instagram using tests and audience targeting to optimize results and control costs. Worked on SEO to improve website ranking on Google to bring more free traffic over time.
Led building the company’s online presence from scratch including niche discovery, product selection, and full Shopify e-commerce store development. Developed and executed comprehensive digital marketing strategies including SEO, PPC, email, and content marketing. Managed cross-channel campaigns on platforms such as Google Ads, Facebook Ads, and Instagram, focused on targeting and optimizing ROI.
Education
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