Available to hire
Hi, I’m Abdul Mateen Hamza, a results-driven SEO and digital marketing professional based in Manchester. I specialise in technical SEO, on-page optimization, and data-driven growth for SaaS, legal, ecommerce, and service-based businesses. I enjoy turning complex data into actionable strategies that improve crawlability, indexing, and search visibility, while collaborating with developers to implement changes that boost rankings, traffic, and lead generation.
Since 2018 I’ve worked with 70+ clients as a freelancer and led SEO projects for multi-brand teams, building scalable campaigns, optimizing local search, and wiring UX improvements into SEO plans. I’m passionate about continuing learning and helping teams achieve measurable results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Urdu
Advanced
Work Experience
SEO-PPC-Digital Marketing Executive at Manchester LLB Legal Marketing
January 1, 2025 - PresentLed SEO and Google Ads campaigns for legal clients, generating 35% more qualified enquiries within 5 months. Optimized on-page SEO for key service pages, achieving top 3 Google rankings locally. Resolved technical issues including crawler errors, indexing, and site structure, boosting website speed and performance by 25%. Refined meta tags and content strategy, increasing organic traffic by 30%.
Senior Digital Marketer & Strategic at Siliconemania
June 1, 2024 - PresentCreated and launched the company’s Shopify store including niche selection and full website setup. Focused on PPC advertising with campaigns on Google Ads and Facebook Ads to drive traffic and increase sales. Managed and improved ads on Google, Facebook, and Instagram using tests and audience targeting to optimize results and control costs. Worked on SEO to improve website ranking on Google to bring more free traffic over time.
Senior Digital Marketer & Strategic at Siliconemania
June 1, 2024 - PresentLed building the company’s online presence from scratch including niche discovery, product selection, and full Shopify e-commerce store development. Developed and executed comprehensive digital marketing strategies including SEO, PPC, email, and content marketing. Managed cross-channel campaigns on platforms such as Google Ads, Facebook Ads, and Instagram, focused on targeting and optimizing ROI.
SEO Team Lead at InvoGames
April 30, 2024 - August 3, 2025Led SEO strategy to improve search rankings and organic traffic of company website. Conducted keyword research, on-page SEO optimization, and technical SEO audits. Managed SEO specialists team ensuring best practices and adherence to SEO trends.
SEO Team Lead at InvoGames
April 30, 2024 - July 25, 2025Led SEO strategy to improve search rankings and drive organic traffic. Performed keyword research, on-page and technical SEO, backlink building, and site audits. Managed a team of SEO specialists and collaborated with content, design, and development teams to ensure SEO best practices. Monitored performance using tools like Google Analytics, SEMrush, and Ahrefs.
SEO Engineer at InvoZone
February 28, 2023 - July 25, 2025Conducted keyword research and executed SEO strategies to improve search rankings and increase organic traffic. Optimized on-page SEO, conducted technical audits, implemented link-building, and collaborated with content teams to produce SEO-friendly content.
SEO Engineer at InvoZone
February 1, 2023 - August 3, 2025Developed and executed tailored SEO strategies to enhance rankings and increase organic traffic. Conducted technical SEO audits, optimized site architecture for user experience and crawlability. Built high-quality backlinks through outreach and guest posting to support higher rankings.
Digital Marketing Specialist at UpGrow Marketing United States
September 30, 2022 - August 3, 2025Executed SEO, PPC, and SMM strategies for clients in real estate, healthcare, and education sectors. Increased website traffic and engagement by 40% through optimized Google Ads and Facebook Ads campaigns. Developed detailed monthly reports using Google Analytics and provided optimization recommendations.
Digital Marketing Specialist at UpGrow Marketing
September 30, 2022 - July 25, 2025Developed SEO, PPC, and SMM strategies to increase client visibility, traffic, and conversions. Managed Google Ads and Bing Ads campaigns, social media marketing on multiple platforms, and generated monthly reports using analytics tools. Collaborated with design, content, and development teams.
SEO Team Lead at InvoGames
August 1, 2022 - February 28, 2023Led SEO strategy for multiple client websites across different industries. Performed technical audits and fixed crawl errors, indexing, and site structure issues. Improved on-page optimization and UX, contributing to a 40% increase in organic traffic in 6 months. Managed a team of 4 SEO specialists and coordinated backlinking efforts to boost domain authority. Moved 20+ target keywords to page 1 and maintained consistent KPI tracking.
Search Engine Optimization Specialist at Hasbisoft
May 31, 2021 - August 3, 2025Improved search rankings and organic traffic by conducting SEO audits and optimizing on-page elements such as meta tags, headers, and internal linking. Implemented backlinking strategies to increase website authority and rankings.
Search Engine Optimization Specialist at Hasbisoft
May 31, 2021 - July 25, 2025Performed keyword research, on-page/off-page optimization, technical SEO audits, content optimization, and link building to improve rankings and traffic for Hasbisoft and clients.
SEO Engineer & Optimization Specialist at HasbiSoft
December 1, 2020 - May 1, 2021Executed SEO campaigns for 10+ business websites; focused on on-page optimization, backlinking, and site health; improved keyword ranking performance; built UX-focused improvements and collaborated with content and dev teams.
Digital Marketing Specialist at Lahore Seo Experts
October 31, 2020 - August 3, 2025Developed and executed digital marketing campaigns for a media website, significantly increasing organic traffic. Focused on off-page SEO including link building, guest posting, and business listings to enhance site authority and search rankings. Managed affiliate marketing campaigns to optimize conversions and increase revenue. Conducted Amazon product research using various tools and optimized listings for better sales. Improved Google My Business profiles to boost local search rankings and client visibility. Utilized WordPress for website optimization and enhanced user experience while adhering to SEO best practices.
Digital Marketing Specialist at Lahore Seo Experts
October 31, 2020 - July 25, 2025Executed digital marketing campaigns for media websites leading to increased organic traffic. Implemented off-page SEO strategies including link-building and business listings. Managed affiliate marketing and Google My Business profiles. Ran email marketing campaigns and used WordPress to optimize websites.
Junior SEO Engineer at Lahore SEO Experts
February 1, 2020 - October 1, 2020Executed SEO campaigns for 10+ client websites across multiple industries. Conducted technical audits and fixed crawl errors, improved site health and indexing, and enhanced on-page content and internal linking. Optimized keyword targeting and content to boost rankings.
SEO Team Lead at InvoGames
February 1, 2019 - April 30, 2020Led SEO campaigns for multi-client websites across industries; improved indexing, site speed, and architecture; built high-quality backlinks; moved keywords to top results.
Freelance Digital Marketing Consultant at Self-Employed
May 1, 2018 - PresentDelivered high-impact SEO, PPC, SMM, and e-commerce optimization strategies for 70+ clients across various industries. Improved SEO rankings and generated qualified leads for clients in SaaS, E-commerce, Legal, and Real Estate sectors. Enhanced local SEO and Google My Business listings for clients in industries including Cleaning, Photography, and Hospitality.
Freelance Digital Marketing Consultant at Self-Employed
May 1, 2018 - PresentPartnered with 70+ clients in diverse industries to deliver high-impact SEO, PPC, SMM, and e-commerce optimization strategies. Worked across various niches including Software/SaaS, E-commerce, Legal, Cleaning Services, Photography, Dating, Health & Wellness, Fashion, Real Estate, Education, Hospitality, Finance, Non-Profit, Tech Startups, and Food & Beverage to improve search rankings, lead generation, and online visibility.
Education
B.S. Computer Science at Superior University, Lahore, Pakistan
January 11, 2030 - July 25, 2025MSc. Digital Marketing at University of Chester
January 11, 2030 - July 25, 2025B.S. Aviation Management at Superior University, Lahore, Pakistan
January 11, 2030 - August 3, 2025MSc. Digital Marketing at University of Chester
January 11, 2030 - August 3, 2025Qualifications
Industry Experience
Software & Internet, Retail, Professional Services, Real Estate & Construction, Travel & Hospitality, Financial Services, Non-Profit Organization, Media & Entertainment, Education, Gaming
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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