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I am a Paid Media Performance Specialist with extensive experience designing, executing, and optimizing paid media programs across Meta, Google, LinkedIn, and TikTok for global brands and high-growth platforms. I combine hands-on execution with strategic audits, digital transformation and tailored data-driven solutions to deliver measurable growth for e-commerce, B2B and B2C environments. I thrive in fast-paced teams, enjoy turning complex data into actionable insights, and love building scalable, cross-channel media strategies that align with business goals and customer needs.…I am a Paid Media Performance Specialist with extensive experience designing, executing, and optimizing paid media programs across Meta, Google, LinkedIn, and TikTok for global brands and high-growth platforms. I combine hands-on execution with strategic audits, digital transformation and tailored data-driven solutions to deliver measurable growth for e-commerce, B2B and B2C environments. I thrive in fast-paced teams, enjoy turning complex data into actionable insights, and love building scalable, cross-channel media strategies that align with business goals and customer needs.

Matías Mugetti

Performance Marketer, PPC Manager, Digital Marketer, +4

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I am a Paid Media Performance Specialist with extensive experience designing, executing, and optimizing paid media programs across Meta, Google, LinkedIn, and TikTok for global brands and high-growth platforms. I combine hands-on execution with strategic audits, digital transformation and tailored data-driven solutions to deliver measurable growth for e-commerce, B2B and B2C environments. I thrive in fast-paced teams, enjoy turning complex data into actionable insights, and love building scalable, cross-channel media strategies that align with business goals and customer needs.…I am a Paid Media Performance Specialist with extensive experience designing, executing, and optimizing paid media programs across Meta, Google, LinkedIn, and TikTok for global brands and high-growth platforms. I combine hands-on execution with strategic audits, digital transformation and tailored data-driven solutions to deliver measurable growth for e-commerce, B2B and B2C environments. I thrive in fast-paced teams, enjoy turning complex data into actionable insights, and love building scalable, cross-channel media strategies that align with business goals and customer needs.

Available to hire

I am a Paid Media Performance Specialist with extensive experience designing, executing, and optimizing paid media programs across Meta, Google, LinkedIn, and TikTok for global brands and high-growth platforms. I combine hands-on execution with strategic audits, digital transformation and tailored data-driven solutions to deliver measurable growth for e-commerce, B2B and B2C environments.

I thrive in fast-paced teams, enjoy turning complex data into actionable insights, and love building scalable, cross-channel media strategies that align with business goals and customer needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Italian

Advanced

Work Experience

Paid Media Specialist at Autónomo

May 1, 2025 - Present

Independent consultant specializing in Paid Media. Providing expert consultancy services.

Paid Social Manager at Holded

May 1, 2025 - July 10, 2025

Responsible for all paid strategy and KPIs through social media channels including Meta, LinkedIn, and TikTok.

Senior Online Marketing Consultant at Media.Monks

February 28, 2024 - July 10, 2025

Consulted large scale clients such as Telecom, Nike, Nestlé, Intercorp, Mercado Libre, Mondelez, and L'Oreal. Provided technical and strategic auditing, solutions, and training across platforms including Google, Meta, TikTok, and LinkedIn. Conducted digital transformation and strategic planning assessments and delivered tailored solutions in digital media and data.

Senior Performance Analyst at Agrofy

June 30, 2020 - July 10, 2025

Senior Performance Specialist with full responsibility for planning, budgets, implementation, and monitoring. Worked with platforms like Meta, Google Ads, Google Analytics, Qlik View, Data Studio, GTM, Criteo/RTB, Qlik Sense, CRM, SEM Rush, and AWS.

Performance Analyst at Navent

April 30, 2017 - July 10, 2025

Performance Analyst handling campaigns and data analytics using Excel, Google Ads, Facebook Ads, Google Analytics, SEMrush, Quantic Mind, Google Tag Manager, Criteo, RTB, Qlik View/Qlik Sense.

Paid Social Manager at Holded

April 1, 2024 - July 1, 2025

Responsible for all paid strategy and KPIs through Social Media channels (Meta, LinkedIn, TikTok).

Senior Online Marketing Consultant at Media.Monks

July 1, 2021 - February 1, 2024

Consulting for large scale clients such as Telecom, Nike, Nestlé, Intercorp, Mercado Libre, Mondelez and L'Oreal. Includes technical and strategical auditing, solutions and training (Google, Meta, TikTok, LinkedIn); digital transformation assessments; strategic and planning assessments; tailored solutions in digital Media and Data.

Sr Performance Analyst at Agrofy

May 1, 2017 - June 1, 2020

Senior Performance Specialist (E-Commerce, B2B, B2C). Full responsibility for Planning, Budgets, Implementation and monitoring. Meta, Google Ads, Google Analytics; Qlik View; Data Studio; GTM; Criteo / RTB; Qlik Sense; CRM; SEMrush; AWS.

Performance Analyst at Navent

June 1, 2014 - April 1, 2017

Performance Analyst. Excel, Google Ads, Facebook Ads, Google Analytics, SEMrush, Quantic Mind (Similar to Kenshoo), Google Tag Manager, Criteo, RTB, Qlik View / Qlik Sense, Quantic Mind.

Senior Performance Analyst at Agrofy

May 1, 2017 - June 1, 2020

Sr Performance Specialist. (E-Commerce, B2B, B2C). Full responsibility for Planning, Budgets, Implementation and monitoring. Meta - Google Ads - Google Analytics - Qlik View - Data Studio - GTM - Criteo / RTB - Qlik Sense - CRM - SEM Rush - AWS