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Hi, I’m Matic — a digital marketer with 10+ years in eCommerce, retention, and automation. I enjoy building strategies, leading teams, and using data and testing to drive growth. Outside of work, I’m curious about everything from sports and art to philosophy and pop culture. I spend most of my free time with my girlfriend, our two cats, and friends, and I stay active through cycling and running. Despite what my serious CV photo might suggest, I do know how to enjoy a good laugh.…Hi, I’m Matic — a digital marketer with 10+ years in eCommerce, retention, and automation. I enjoy building strategies, leading teams, and using data and testing to drive growth. Outside of work, I’m curious about everything from sports and art to philosophy and pop culture. I spend most of my free time with my girlfriend, our two cats, and friends, and I stay active through cycling and running. Despite what my serious CV photo might suggest, I do know how to enjoy a good laugh.

Matic Slaviček

Growth Marketer, Marketing Automation Specialist, Content Creator

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Hi, I’m Matic — a digital marketer with 10+ years in eCommerce, retention, and automation. I enjoy building strategies, leading teams, and using data and testing to drive growth. Outside of work, I’m curious about everything from sports and art to philosophy and pop culture. I spend most of my free time with my girlfriend, our two cats, and friends, and I stay active through cycling and running. Despite what my serious CV photo might suggest, I do know how to enjoy a good laugh.…Hi, I’m Matic — a digital marketer with 10+ years in eCommerce, retention, and automation. I enjoy building strategies, leading teams, and using data and testing to drive growth. Outside of work, I’m curious about everything from sports and art to philosophy and pop culture. I spend most of my free time with my girlfriend, our two cats, and friends, and I stay active through cycling and running. Despite what my serious CV photo might suggest, I do know how to enjoy a good laugh.

Available to hire

Hi, I’m Matic — a digital marketer with 10+ years in eCommerce, retention, and automation. I enjoy building strategies, leading teams, and using data and testing to drive growth. Outside of work, I’m curious about everything from sports and art to philosophy and pop culture. I spend most of my free time with my girlfriend, our two cats, and friends, and I stay active through cycling and running. Despite what my serious CV photo might suggest, I do know how to enjoy a good laugh.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Head of Email Marketing at Vitapur Group

October 1, 2023 - Present

Led email marketing initiatives, marketing automation and CRO for digital sales funnels; optimized automated email flows and improved customer lifetime value.

Growth Manager at Golden Tree Nutrition

August 1, 2023 - October 26, 2025

Led CRO and automation for Slovenia’s largest eCommerce player; ran large-scale A/B testing program that generated €3M+ in annual revenue; coordinated across-functional teams and built a structured approach to experimentation.

Growth Manager at HS PLUS / Vigoshop

November 1, 2021 - October 26, 2025

Implemented automated retention flows that increased membership conversion.

Growth Manager at Flaviar

December 1, 2019 - October 26, 2025

Improved performance of the core onboarding email sequence, driving higher subscriptions.

eCommerce Manager at Beau Dome

March 1, 2018 - October 26, 2025

Email marketing (Klaviyo, Sailthru, Mailchimp, HubSpot, Emarsys); Email, SMS & Viber marketing; CRO/AB Testing; analytics (GA4, Klar, Mixpanel, Supermetrics, Bitools, Metacocka); eCommerce platforms (Shopify, WooCommerce, Magento); project & team management (Asana, Jira, Basecamp, SOP development); additional skills (Google Sheets, Copywriting, ASO, Product Development); emerging focus on AI-driven automation and content creation.

Marketing Manager at Credibly Apps, Ljubljana, SI

August 1, 2017 - October 26, 2025

Co-founded and managed a Shopify store with US fulfillment, gaining hands-on eCommerce experience.

Performance Marketing Associate at ReachMob Inc

December 1, 2015 - October 26, 2025

Oversaw mobile app promotions and contributed to early Shopify app development projects.