I design clear, usable web experiences that support marketing goals and convert visitors. My experience spans adapting existing Figma mockups and design systems, building responsive landing page layouts, and integrating new content modules that feel native and consistent. I combine visual sensitivity with practical UX work — including wireframes, prototypes, responsive rules and documentation — and work well remotely with product, marketing and engineering stakeholders. I can deliver a Figma-led landing page integration within a one-week remote sprint and am available for follow-up work. My core strengths for this role include Figma/design-system edits, responsive web design, landing-page module integration, UX writing for marketing, usability focus, quick turnaround and clear remote documentation.

Matilda Orring Lunki

PRO

I design clear, usable web experiences that support marketing goals and convert visitors. My experience spans adapting existing Figma mockups and design systems, building responsive landing page layouts, and integrating new content modules that feel native and consistent. I combine visual sensitivity with practical UX work — including wireframes, prototypes, responsive rules and documentation — and work well remotely with product, marketing and engineering stakeholders. I can deliver a Figma-led landing page integration within a one-week remote sprint and am available for follow-up work. My core strengths for this role include Figma/design-system edits, responsive web design, landing-page module integration, UX writing for marketing, usability focus, quick turnaround and clear remote documentation.

Available to hire

I design clear, usable web experiences that support marketing goals and convert visitors. My experience spans adapting existing Figma mockups and design systems, building responsive landing page layouts, and integrating new content modules that feel native and consistent. I combine visual sensitivity with practical UX work — including wireframes, prototypes, responsive rules and documentation — and work well remotely with product, marketing and engineering stakeholders.

I can deliver a Figma-led landing page integration within a one-week remote sprint and am available for follow-up work. My core strengths for this role include Figma/design-system edits, responsive web design, landing-page module integration, UX writing for marketing, usability focus, quick turnaround and clear remote documentation.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent
Swedish
Fluent
French
Beginner

Work Experience

Creator & Solution Designer at CSRD Simplified
September 1, 2024 - Present
Designed a high-fidelity prototype and product flows for an AI-powered self-service tool. Created and iterated UI components and onboarding flows in Figma while maintaining system consistency. Mapped user journeys and content modules to make complex regulatory information scannable and actionable for marketing and product pages. Prepared demo-ready Figma screens for stakeholder review and early user testing.
UX & UI Designer (Internship) at Nudgd
June 30, 2024 - August 11, 2025
Worked directly in Figma to redesign an info-centric SaaS integration into a user-centered, scalable app solution. Developed and extended a design system including components, token usage, responsive behaviors, and documentation. Produced wireframes, interactive prototypes, and usability test materials; iterated landing page sections to improve clarity and onboarding copy. Collaborated with product and marketing teams to balance visual style with marketing conversion goals.
UI/UX Designer & Brand Developer (Volunteer) at ShiftSpace — Project “Skojar”
October 1, 2024 - Present
Designed UI and visual assets for an AR mobile game. Collaborated with the founder on visual language, interface elements, and micro-interactions. Created assets and layout suggestions suitable for product pages and promotional landing materials.
Administration Manager / Product Owner (Quinyx system) at Svenskt Tenn
July 31, 2024 - August 11, 2025
Served as product owner for the company's workforce management system (Quinyx), updating functions and improving employee UX based on roadmap releases. Managed migration to a new interface and coordinated local adjustments, education, and documentation for C-suite and local teams. Defined requirements, provided structured feedback to product teams, and documented change requests and training material. Skills transferable to adapting existing systems and mockups.
Marketing Coordinator
January 31, 2016 - August 11, 2025
Owned digital presence and content: copywriting, CRM, social media planning, and ad setup. Developed landing content and marketing copy with conversion and SEO in mind, applying practical experience integrating marketing copy into designs.

Education

Design Lead (YH 225 credits) at Hyper Island
January 11, 2030 - August 11, 2025
B.S. Business Administration and Economics in Service Management at Umeå University
September 2, 1996 - June 11, 1999
Digital Marketing at Mälardalen
August 8, 2022 - January 2, 2023
Copywriting for web at Södertörn
November 30, 0002 - August 11, 2025

Qualifications

Artificial Intelligence and Business Strategy
January 11, 2030 - August 11, 2025
ProtoPie 101
January 11, 2030 - August 11, 2025
Process Design & Facilitation
January 11, 2030 - August 11, 2025
Equitable Product Design
January 11, 2030 - August 11, 2025
Brand Strategy for Designers
January 11, 2030 - August 11, 2025
Digital Marketing Strategy
January 11, 2030 - August 11, 2025
Social Media Marketing: ROI
January 11, 2030 - August 11, 2025
Content Marketing: Social Media
January 11, 2030 - August 11, 2025
SEO Foundations
January 11, 2030 - August 11, 2025
Learning to Write Marketing Copy
January 11, 2030 - August 11, 2025

Industry Experience

Retail, Professional Services, Software & Internet, Consumer Goods, Travel & Hospitality, Education, Transportation & Logistics, Non-Profit Organization, Media & Entertainment
    paper Making sustainable travelling fun and easy

    The problem:
    Research and testing of the current Smart Nudges Mobility solution highlighted areas for improvement, including information overload, a lack of intuitive functions and insufficient feedback on user actions. It also identified the need for more user control to personalise the experience and a clearer sense of purpose. Users were primarily motivated by factors like time, money, health and convenience rather than climate concerns. Additionally, they reacted positively to interactive elements and suggested adding more engaging and enjoyable features.

    The brief:
    Clarify the purpose of the existing SNM SaaS-solution Resvana and clear up the interface.
    Increase the number of people who use Resvana.
    Consider a recurring user and product scalability.
    Make it fun and interesting.

    https://www.twine.net/signin

    paper Infusing life to Sunday Roast

    The (t)ask:
    Sunday Roast being a startup catering company meant the need was comprehensive, yet the ask quite modest: “Anything that would bring things forward would be greatly appreciated”. Therefore, we defined a deliverables priority list in collaboration with the founder, James Orring.

    The desired outcome:
    Brand platform and clear brand ID
    Logotype and visuals
    Website
    Stationary (such as business card)

    https://www.twine.net/signin

    paper Winning the Volvo x Hyper Island 72h hackathon

    The problem:
    Volvo CE customers have been working with diesel powered construction equipment for decades within their worksites and are well skilled in how to setup and operate sites based on this type of equipment and technology. To meet the UN climate goal there is a need to move away from fossil fuel in favour of more environmentally friendly methods. This means new technologies and unexplored areas for the VCE customers, consequently followed by uncertainty.

    The brief:
    How might Volvo CE take a role to orchestrate the ecosystem of electric sites to support the transformation journey of their customers?

    https://www.twine.net/signin