Matilda Orring Lunki

The problem:
Research and testing of the current Smart Nudges Mobility solution highlighted areas for improvement, including information overload, a lack of intuitive functions and insufficient feedback on user actions. It also identified the need for more user control to personalise the experience and a clearer sense of purpose. Users were primarily motivated by factors like time, money, health and convenience rather than climate concerns. Additionally, they reacted positively to interactive elements and suggested adding more engaging and enjoyable features.

The brief:
Clarify the purpose of the existing SNM SaaS-solution Resvana and clear up the interface.
Increase the number of people who use Resvana.
Consider a recurring user and product scalability.
Make it fun and interesting.

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The (t)ask:
Sunday Roast being a startup catering company meant the need was comprehensive, yet the ask quite modest: “Anything that would bring things forward would be greatly appreciated”. Therefore, we defined a deliverables priority list in collaboration with the founder, James Orring.

The desired outcome:
Brand platform and clear brand ID
Logotype and visuals
Website
Stationary (such as business card)

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The problem:
Volvo CE customers have been working with diesel powered construction equipment for decades within their worksites and are well skilled in how to setup and operate sites based on this type of equipment and technology. To meet the UN climate goal there is a need to move away from fossil fuel in favour of more environmentally friendly methods. This means new technologies and unexplored areas for the VCE customers, consequently followed by uncertainty.

The brief:
How might Volvo CE take a role to orchestrate the ecosystem of electric sites to support the transformation journey of their customers?

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