Matlis Cenuka

This project involved the complete naming, branding, and packaging design for a revolutionary pasta product from Rustichella d’Abruzzo. The core of the new brand lies in its name: Fasta, a deliberate fusion of “Fast” and “Pasta,” directly communicating the product’s key benefit – quick preparation. The branding and packaging were specifically developed to appeal to health-conscious women aged 30-40 who want convenient meal options without compromising their dietary goals. The design language emphasizes freshness, natural ingredients, and ease of integration into a balanced lifestyle, positioning Fasta as the ideal choice for a delicious yet guilt-free meal.

Terre dei Buth is a new line of Italian vegan wines that embraces the essence of the Italian countryside. This rebranding project involved a collaborative effort, where my role encompassed art direction and web design. The creative direction aimed to evoke the typical country home environment, deeply connected to agricultural traditions. As the art director, I oversaw the visual elements, ensuring a cohesive narrative across the brand, from the illustrated labels (by Irene Laschi) that celebrate the nuances of vegetables to the overall photographic style. The web design was then crafted to extend this visual narrative online, creating an immersive Terre dei Buth experience that mirrors the brand’s authentic connection to nature and its vegan ethos.

McBeauty is a conceptual e-commerce platform designed to empower beauty shoppers with smart price comparison. This project showcases the user interface and user experience design for a platform featuring the “Smart-Shop-Method,” enabling users to effortlessly find affordable high-end beauty products. The design focuses on creating a seamless and engaging shopping journey, with clear pathways for product discovery, price comparison, and a streamlined checkout process.