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I am a global marketing executive with 20+ years of B2B experience leading events, communications, and digital campaigns for SaaS and health-care technology. I excel at building cross-functional teams, accelerating revenue growth, and expanding markets across the US, Europe, and APAC. I have five years of residence in Germany and a track record of forging high-impact partnerships with biopharmaceutical sponsors and industry associations. I have led initiatives from website redesigns to VIP customer engagement events, built multi-million-dollar pipelines, and am passionate about data-driven storytelling, cohesive brand experiences, and executive-level communications.…I am a global marketing executive with 20+ years of B2B experience leading events, communications, and digital campaigns for SaaS and health-care technology. I excel at building cross-functional teams, accelerating revenue growth, and expanding markets across the US, Europe, and APAC. I have five years of residence in Germany and a track record of forging high-impact partnerships with biopharmaceutical sponsors and industry associations. I have led initiatives from website redesigns to VIP customer engagement events, built multi-million-dollar pipelines, and am passionate about data-driven storytelling, cohesive brand experiences, and executive-level communications.

Matthew Mikell

Growth Marketer, Brand Strategist, Product Marketer, +1

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I am a global marketing executive with 20+ years of B2B experience leading events, communications, and digital campaigns for SaaS and health-care technology. I excel at building cross-functional teams, accelerating revenue growth, and expanding markets across the US, Europe, and APAC. I have five years of residence in Germany and a track record of forging high-impact partnerships with biopharmaceutical sponsors and industry associations. I have led initiatives from website redesigns to VIP customer engagement events, built multi-million-dollar pipelines, and am passionate about data-driven storytelling, cohesive brand experiences, and executive-level communications.…I am a global marketing executive with 20+ years of B2B experience leading events, communications, and digital campaigns for SaaS and health-care technology. I excel at building cross-functional teams, accelerating revenue growth, and expanding markets across the US, Europe, and APAC. I have five years of residence in Germany and a track record of forging high-impact partnerships with biopharmaceutical sponsors and industry associations. I have led initiatives from website redesigns to VIP customer engagement events, built multi-million-dollar pipelines, and am passionate about data-driven storytelling, cohesive brand experiences, and executive-level communications.

Available to hire

I am a global marketing executive with 20+ years of B2B experience leading events, communications, and digital campaigns for SaaS and health-care technology. I excel at building cross-functional teams, accelerating revenue growth, and expanding markets across the US, Europe, and APAC.

I have five years of residence in Germany and a track record of forging high-impact partnerships with biopharmaceutical sponsors and industry associations. I have led initiatives from website redesigns to VIP customer engagement events, built multi-million-dollar pipelines, and am passionate about data-driven storytelling, cohesive brand experiences, and executive-level communications.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Advanced

Work Experience

Director, Health Care SaaS Marketing at bioMérieux

January 1, 2020 - July 1, 2024

Oversaw marketing and executive communications for a portfolio of central laboratory services and software; led digital content and website redesign with SEO enhancements; aligned lead generation and advertising initiatives across three continents; produced a 30-minute televised feature on Lab Connect; led VIP customer engagement events; managed marketing budgets and partnerships; coordinated external agencies for global campaigns.

Director, Healthcare SaaS & Services Marketing at IBM Watson

February 1, 2017 - December 1, 2019

Formulated end-to-end campaign strategies for industrial-sector SaaS and services, aligning global cross-functional teams to grow pipelines and accelerate market expansion; led sales and partner enablement through playbooks, battle cards, and product launches; managed customer satisfaction, NPS reporting, and engagement metrics; launched blockchain incubators for supply chain, AR/VR asset management, predictive maintenance, and digital twins; directed AI/ML trends and cloud initiatives; ensured cohesive global launches across multiple environments.

Marketing Director at SAS Institute

April 1, 2004 - December 1, 2010

Led B2B marketing, campaigns, and branding for a portfolio including data-as-a-service and machine-learning managed services; developed global branding, demand generation, and performance marketing; collaborated with R&D, channel management, and product leaders to price, package, and launch fraud and 'as-a-Service' offerings; delivered $13M revenue contribution, 40% sales growth, and 95% retention; managed SMB client acquisition and analyst relations contributing to increased media coverage; led cross-functional teams to ensure program effectiveness.

Director, Channels & Alliances Strategy at SAS GmbH

May 1, 1999 - April 1, 2004

Reported to the President and contributed to the executive team; oversaw development and implementation of strategies for new software and services with consulting firms and system integrators in EMEA/APAC; established investment criteria, co-brand/co-branded campaigns, and QBR performance; drove 80% YoY revenue growth across a €24M software and services pipeline; managed annual department budget; led channel management efforts for eight major alliances with Salesforce and SAS monitoring KPIs; delivered robust revenue growth.