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See our work and how we can help you here: _Website not available. Sign in: https://www.twine.net/signup_ I'm a packaging and branding design leader with a passion for creating strategy based design that perform on shelf and in digital spaces. Over more than a decade, I've partnered with cross-functional teams to shape packaging systems, drive product launches, and craft shopper-ready experiences for major CPG brands and startups alike. I currently lead creative direction at Matt & Mel’s, building design systems for packaging, POS, and in-store visualizations. I love turning insights into practical, impactful design solutions that balance business goals with creative craft.…See our work and how we can help you here: _Website not available. Sign in: https://www.twine.net/signup_ I'm a packaging and branding design leader with a passion for creating strategy based design that perform on shelf and in digital spaces. Over more than a decade, I've partnered with cross-functional teams to shape packaging systems, drive product launches, and craft shopper-ready experiences for major CPG brands and startups alike. I currently lead creative direction at Matt & Mel’s, building design systems for packaging, POS, and in-store visualizations. I love turning insights into practical, impactful design solutions that balance business goals with creative craft.

mattandmels

Art Director, Creative Director, Packaging Designer, +2

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See our work and how we can help you here: _Website not available. Sign in: https://www.twine.net/signup_ I'm a packaging and branding design leader with a passion for creating strategy based design that perform on shelf and in digital spaces. Over more than a decade, I've partnered with cross-functional teams to shape packaging systems, drive product launches, and craft shopper-ready experiences for major CPG brands and startups alike. I currently lead creative direction at Matt & Mel’s, building design systems for packaging, POS, and in-store visualizations. I love turning insights into practical, impactful design solutions that balance business goals with creative craft.…See our work and how we can help you here: _Website not available. Sign in: https://www.twine.net/signup_ I'm a packaging and branding design leader with a passion for creating strategy based design that perform on shelf and in digital spaces. Over more than a decade, I've partnered with cross-functional teams to shape packaging systems, drive product launches, and craft shopper-ready experiences for major CPG brands and startups alike. I currently lead creative direction at Matt & Mel’s, building design systems for packaging, POS, and in-store visualizations. I love turning insights into practical, impactful design solutions that balance business goals with creative craft.

Available to hire

Boston, United States

See our work and how we can help you here:

Website not available. Sign in: https://www.twine.net/signup

I’m a packaging and branding design leader with a passion for creating strategy based design that perform on shelf and in digital spaces. Over more than a decade, I’ve partnered with cross-functional teams to shape packaging systems, drive product launches, and craft shopper-ready experiences for major CPG brands and startups alike.

I currently lead creative direction at Matt & Mel’s, building design systems for packaging, POS, and in-store visualizations. I love turning insights into practical, impactful design solutions that balance business goals with creative craft.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Packaging Designer & Studio Partner for CPG Food & Beverage Brands at Matt and Mel's

August 28, 2018 - Present

I run Matt & Mel’s, a design and illustration studio focused on helping CPG brands win at shelf. We partner with brand, creative, and shopper marketing teams to develop packaging, illustration, and in-store visuals that persuade buyers and perform in real retail environments like Target, Costco, Walmart, and Kroger. We take on a limited number of projects and stay closely involved, which allows us to bring structure, clarity, and strong creative direction from early concepts through production. Our strength is combining clear strategic thinking with strong execution. We show the thinking, make clear recommendations, and deliver work that is detailed, production-ready, and built to hold up in the real world. Core capabilities: Food and beverage packaging, custom illustration and ingredient artwork, POS and in-store visualizations, brand identity, and trend research.

Graphic Design Manager at Lindt & Sprungli USA

April 29, 2015 - July 30, 2018

In this role I managed the creative output of a team of in-house designers, freelance staff, and outside agencies, through a variety of high profile Brand & Customer Marketing initiatives. On the Brand side this included design refreshes and new product launches for key franchises as well as seasonal designs for key retail partners. We also collaborated with Customer Marketing to develop client presentations, POS displays, trade show graphics, and other highly conceptual in-store visualizations for Lindt's largest clients (Target, Costco, Kroger, Meijer, etc.). Additionally, we partnered with internal Lindt clients to execute digital initiatives across web and social media, trade show graphics, bi-annual magazines, signage and environmental graphics for Lindt's corporate campus, and a variety of other marketing collateral that supported key franchises.

Director of Product Development at Astor Chocolate / Le Belge Chocolatier

December 1, 2010 - May 1, 2015

Guided innovative packaging design and managed projects for first entry into TARGET under the Astor brand; directed full retail line development for Astor and Le Belge; engineered packaging structures (folding cartons, rigid, thermoformed, film flowpacks, SUPs, injected molded plastic, acrylic POS displays, molded tins). Partnered with VP Marketing/Product Development and Sales to establish overarching development strategy for four divisions; provided creative leadership, vision and production oversight; collaborated with production leads, project managers, sourcing, and graphics teams to execute concepts.

Packaging Engineer / Packaging Designer at Astor Chocolate / Le Belge Chocolatier

December 1, 2010 - March 1, 2012

Engineered innovative primary and secondary packaging for multiple brands; packaging range included folding cartons, rigid structures, thermoformed packaging, flowpacks and SUPs, injected molded containers, acrylic POS displays, and molded tins; contributed to development strategies and cross-functional execution.

Freelance Graphic Designer at Pelican Seven Studios

February 24, 2008 - February 23, 2011

Developed overarching creative strategy in partnership with clients; designed and delivered solutions for brand identities and print/digital collateral; managed external creatives and contractors (print designers, web developers, copywriters, printers); contributed to re-branding initiatives such as Lighthouse (drug rehab facility) and broader branding projects for small businesses.