Hi, I’m Matteo Zilla, a strategic creative director with 10+ years shaping outdoor and performance brands through storytelling that resonates with athletes and communities. I lead with empathy, turning complex briefs into emotionally engaging campaigns that live across digital, print, PR, and retail. I’m passionate about building brand experiences that feel authentic, collaborative, and rooted in outdoor culture. I love guiding multidisciplinary teams and partnering with product, marketing, and retail to craft consistent brand expressions across web, apps, social, and events. My work blends storytelling, craftsmanship, and performance aesthetics to grow brand equity and community engagement while staying true to the brand’s voice and values.…

Matteo Zilla

PRO

Hi, I’m Matteo Zilla, a strategic creative director with 10+ years shaping outdoor and performance brands through storytelling that resonates with athletes and communities. I lead with empathy, turning complex briefs into emotionally engaging campaigns that live across digital, print, PR, and retail. I’m passionate about building brand experiences that feel authentic, collaborative, and rooted in outdoor culture. I love guiding multidisciplinary teams and partnering with product, marketing, and retail to craft consistent brand expressions across web, apps, social, and events. My work blends storytelling, craftsmanship, and performance aesthetics to grow brand equity and community engagement while staying true to the brand’s voice and values.…

Available to hire

Hi, I’m Matteo Zilla, a strategic creative director with 10+ years shaping outdoor and performance brands through storytelling that resonates with athletes and communities. I lead with empathy, turning complex briefs into emotionally engaging campaigns that live across digital, print, PR, and retail. I’m passionate about building brand experiences that feel authentic, collaborative, and rooted in outdoor culture.

I love guiding multidisciplinary teams and partnering with product, marketing, and retail to craft consistent brand expressions across web, apps, social, and events. My work blends storytelling, craftsmanship, and performance aesthetics to grow brand equity and community engagement while staying true to the brand’s voice and values.

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Language

Italian
Fluent
English
Fluent
German
Beginner

Work Experience

Creative Lead / Art Director at Odlo International AG
January 31, 2025 - August 27, 2025
Directed global seasonal campaigns across digital, retail, PR, and social channels, aligning brand storytelling with outdoor performance values. Partnered with product, e-commerce, and UX teams to ensure consistent brand expression across web, app, and CRM platforms. Led cross-functional creative teams and external agencies in the execution of 360° campaigns from concept to production. Collaborated with PR and influencer teams to activate key product launches and athlete-driven storytelling. Managed over 40 brand photoshoots annually, shaping visual direction for collections and ambassador/editorial content. Developed and evolved brand identity guidelines with seamless global rollouts across EMEA and North America. Supported B2B teams with tailored visual assets and launch toolkits for retail and wholesale partners. Initiated outdoor community-driven activations and storytelling pillars such as the basecamp campaign.
Art Director at FarmBoy Fine Arts
March 31, 2021 - August 27, 2025
Championed the creative vision, aesthetics, and tone for client projects. Implemented direction provided by the Ford brand team during a short contract.
Creative Director at Blossomskis
March 31, 2020 - August 27, 2025
Led the full brand relaunch, defining visual identity, tone of voice, and campaign architecture. Built a storytelling framework rooted in craftsmanship, alpine culture, and performance skiing. Directed a video series on ski-making process blending brand content with educational storytelling. Managed social media content, seasonal campaigns, and athlete collaborations to grow an engaged ski community. Developed digital and print materials for B2C and B2B channels including trade shows and ski tests. Defined influencer partnerships and content themes to increase reach. Oversaw art direction for photoshoots with athletes, artisans, and mountain professionals.
Art Director at Out of Art
December 31, 2013 - August 27, 2025
Directed the artistic vision for an Italian goggle company. Analyzed market trends and developed graphical content for products. Coordinated and managed the social media content calendar. Increased engagement by 30% through seasonal campaigns across social and email.
Graphic Designer at Glam Group SRL
December 31, 2012 - August 27, 2025
Led creative direction and brand strategy for cross-channel campaigns and visual identity development. Worked on design systems including scalable digital-first brand guidelines and UI integration. Created assets for CRM, social, web and app platforms, collaborating with UX teams. Developed storytelling and concept development, overseeing video/photo direction and art buying. Mentored teams, managed freelance resources, and ensured internal alignment. Used Figma, Adobe Creative Suite, Keynote, generative AI tools, and basic HTML/CSS awareness.
Creative Lead / Art Director at Odlo International AG
January 1, 2025 - October 15, 2025
Directed global seasonal campaigns across digital, retail, PR, and social channels; partnered with product, e-commerce, and UX teams to ensure consistent brand expression across web, app, and CRM; led cross-functional creative teams and external agencies in 360° campaigns from concept to production; collaborated with PR and influencer teams to activate launches and athlete storytelling; managed 40+ brand photoshoots annually; developed and rolled out brand identity guidelines across EMEA and North America; supported B2B teams with visual assets and launch toolkits for partners; initiated outdoor community activations and storytelling pillars (e.g., basecamp campaign).
Art Director at Farm Boy Fine Arts
March 1, 2021 - October 15, 2025
Championed the creative vision, aesthetics, and tone for client projects; implemented direction provided by the Ford brand team.
Creative Director at Blossomskis
March 1, 2020 - October 15, 2025
Led the full brand relaunch, defining visual identity, tone of voice, and campaign architecture; built a storytelling framework rooted in craftsmanship, alpine culture, and performance skiing; directed a video series on ski-making, blending brand content with educational storytelling; managed social media content, seasonal campaigns, and athlete collaborations to grow an engaged ski community; developed digital and print materials for B2C/B2B channels, including trade shows and ski tests; defined influencer partnerships and content themes; oversaw art direction for shoots with athletes, artisans, and mountain professionals.
Art Director at Out of Art
December 1, 2013 - October 15, 2025
Directed the artistic vision for an Italian goggle company; analyzed market trends and developed graphical content for products; coordinated and managed the social media content calendar; increased engagement through out-of-season campaigns across social and email channels.
Graphic Designer at Glam Group SRL
December 31, 2012 - October 15, 2025
Creative Direction & Brand Strategy; cross-channel campaign development, brand positioning, visual identity creation, multi-market adaptation; design systems with digital-first brand guidelines and UI/UX integration; product & marketing asset creation for CRM, eCommerce, social, web, and app; storytelling & concept development including video/photo direction and content strategy; team and project leadership with stakeholders, freelancers, and budget/timeline control.
Creative Lead / Art Director at Odlo International AG
January 31, 2025 - October 15, 2025
Directed global seasonal campaigns across digital, retail, PR, and social channels; partnered with product, e-commerce, and UX teams to ensure consistent brand expression across web, app, and CRM; led cross-functional creative teams and external agencies in 360° campaigns from concept to production; collaborated with PR and influencer teams to activate product launches and athlete-driven storytelling; managed 40+ brand photoshoots annually; evolved brand identity guidelines and global rollouts across EMEA and North America; supported B2B with tailored visual assets and launch toolkits; initiated outdoor activations and storytelling pillars (e.g., basecamp campaign).
Art Director at Farm Boy Fine Arts
March 31, 2021 - October 15, 2025
Championed the creative vision, aesthetics, and tone for client projects; implemented direction from the Ford brand team.
Creative Director at Blossomskis
March 31, 2020 - October 15, 2025
Led the full brand relaunch, defining visual identity, tone of voice, and campaign architecture; built a storytelling framework rooted in craftsmanship, alpine culture, and performance skiing; directed a video series on ski-making; managed social media, seasonal campaigns, and athlete collaborations; developed digital and print materials for B2C and B2B; defined influencer partnerships and content themes; oversaw art direction for shoots with athletes, artisans, and mountain professionals.
Art Director at Out of Art
December 31, 2013 - October 15, 2025
Directed the artistic vision for an Italian goggle company; analyzed market trends and developed product graphics; coordinated social media content calendar; increased engagement by 30% through out-of-season campaigns.
Graphic Designer at Glam Group SRL
December 31, 2012 - October 15, 2025
Creative Direction & Brand Strategy; cross-channel campaign development, brand positioning, visual identity creation, multi-market adaptation; design systems for digital-first brand guidelines; product & marketing integration across CRM, eCommerce, social, web, and app asset creation; storytelling & concept development; team leadership and project management.
Creative Lead / Art Director at Odlo International AG
January 1, 2025 - January 1, 2025
Directed global seasonal campaigns across digital, retail, PR, and social channels; partnered with product, e-commerce, and UX teams to ensure consistent brand expression across web, app, and CRM platforms; led cross-functional creative teams and external agencies in 360° campaigns from concept to production; collaborated with PR and influencer teams to activate product launches and athlete-driven storytelling; managed 40+ brand photoshoots annually; developed and evolved brand identity guidelines and enabled seamless global rollouts in EMEA and North America; supported B2B teams with tailored visual assets and launch toolkits; initiated outdoor community-driven activations and storytelling pillars (e.g., basecamp campaign).
Art Director at Farm Boy Fine Arts
March 1, 2021 - March 1, 2021
Championed the creative vision, aesthetics, and tone for client projects; implemented directions provided by the Ford brand team.
Creative Director at Blossomskis
March 1, 2020 - March 1, 2020
Led the full brand relaunch, defining visual identity, tone of voice, and campaign architecture; built a storytelling framework rooted in craftsmanship, alpine culture, and performance skiing; directed a video series on ski-making; managed social media content, seasonal campaigns, and athlete collaborations to grow an engaged ski community; developed digital and print materials for B2C and B2B channels, including trade shows; defined influencer partnerships and content themes; oversaw art direction for photoshoots and ambassador/editorial content; directed events such as ski tests and contests.
Art Director at Out of
December 1, 2013 - December 1, 2013
Directed the artistic vision for an Italian goggle company; analyzed market trends and developed graphical content for products; coordinated and managed the social media content calendar; increased engagement by 30% through out-of-season campaigns across social and email.
Graphic Designer at Glam Group SRL
December 1, 2012 - December 1, 2012
Creative Direction & Brand Strategy; cross-channel campaign development, brand positioning, visual identity creation, multi-market adaptation; design systems with a digital-first approach; product & marketing integration including CRM, eCommerce assets, social and web content, app asset creation; storytelling & concept development; team & project leadership; proficient in Adobe Creative Suite, Figma, Keynote, generative AI tools, and basic HTML/CSS.
Creative Lead / Art Director at Odlo International AG
April 1, 2022 - January 1, 2025
Directed global seasonal campaigns across digital, retail, PR, and social channels; partnered with product, e-commerce, and UX teams to ensure consistent brand expression; led cross-functional creative teams and external agencies in 360° campaigns from concept to production; collaborated with PR and influencer teams to activate product launches and athlete-driven storytelling; managed 40+ brand photoshoots annually; developed and evolved brand identity guidelines and global rollouts across EMEA and North America; supported B2B with tailored visual assets and launch toolkits for retail and wholesale partners; initiated outdoor community-driven activations and storytelling pillars (basecamp campaign).
Creative Director at Blossomskis
January 1, 2014 - March 1, 2020
Led the full brand relaunch, defining visual identity, tone of voice, and campaign architecture; built a storytelling framework rooted in craftsmanship, alpine culture, and performance skiing; directed a video series on the ski-making process; managed social media content, seasonal campaigns, and athlete collaborations; developed digital and print materials for B2C and B2B, including trade shows and ski tests; defined influencer partnerships and content themes to increase reach among alpine audiences; oversaw art direction for photoshoots with athletes, artisans, and mountain professionals; directed events such as ski tests and contests.
Art Director at Out Of
September 1, 2012 - December 1, 2013
Directed the artistic vision for an Italian goggle company; analyzed market trends and developed graphical content for products; coordinated and managed the social media content calendar; increased engagement through out-of-season campaigns across social and email channels.
Art Director at Farm Boy Fine Arts
December 1, 2020 - March 1, 2021
Championed the creative vision, aesthetics, and tone for client projects; implemented direction provided by the Ford brand team.
Graphic Designer at Glam Group SRL
January 1, 2011 - December 1, 2012
Creative Direction & Brand Strategy; cross-channel campaign development and brand positioning; design systems and UI/UX integration; product & marketing integration for CRM and eCommerce; storytelling, video and photo direction; team leadership and project management; proficient with Adobe Creative Suite, Figma, and AI tools.

Education

Graphic Design / Art Director at IED (Istituto Europeo di Design)
September 1, 2008 - June 1, 2010
Graphic Design at Silverton High School
September 1, 2005 - June 1, 2006
Graphic Design at Liceo Artistico Medardo Rosso
September 1, 2002 - June 1, 2007
MBA at The mini MBA
July 1, 2023 - October 15, 2025
Graphic Design / Art Director at Istituto Europeo di Design (IED)
September 1, 2008 - June 1, 2010
Graphic Design at Silverton High School
September 1, 2005 - June 1, 2006
Graphic Design at Liceo Artistico Medardo Rosso
September 1, 2002 - June 1, 2007
MBA at The mini MBA
January 11, 2030 - July 1, 2023
Graphic Design at IED - Istituto Europeo di Design
September 1, 2008 - June 1, 2010
Graphic Design at Silverton High School
September 1, 2005 - June 1, 2006
Graphic Design at Liceo Artistico Medardo Rosso
September 1, 2002 - June 1, 2007
MBA at The mini MBA
January 11, 2030 - July 1, 2023
Graphic Design / Art Director at Istituto Europeo di Design
September 1, 2008 - June 1, 2010
Graphic Design at Silverton High School
September 1, 2005 - June 1, 2006
Graphic Design at Liceo Artistico Medardo Rosso
September 1, 2002 - June 1, 2007
MBA at The mini MBA
July 1, 2023 - July 31, 2023
Graphic Design / Art Director at Istituto Europeo di Design (IED)
September 1, 2008 - June 30, 2010
Graphic Design at Liceo Artistico Medardo Rosso
September 1, 2002 - June 30, 2007

Qualifications

The mini MBA
July 1, 2023 - August 27, 2025
ISPO Jury Member (Outdoor category)
January 1, 2021 - August 27, 2025
Atomic Skitouring Ambassador
January 1, 2016 - December 31, 2020
ISPO Jury Member (Outdoor category)
January 1, 2021 - October 15, 2025
Atomic Skitouring Ambassador
January 1, 2016 - December 31, 2020
ISPO Jury Member (Outdoor category)
January 1, 2021 - December 31, 2021
Ambassador - Atomic Skitouring
January 1, 2016 - December 31, 2020
ISPO Jury Member (Outdoor category)
January 1, 2021 - October 31, 2025
Atomic Skitouring Ambassador
January 1, 2016 - December 31, 2020
ISPO Jury Member (Outdoor category)
January 1, 2021 - December 31, 2021
Atomic Skitouring Ambassador
January 1, 2016 - December 31, 2020

Industry Experience

Retail, Media & Entertainment, Consumer Goods, Professional Services, Education, Other, Software & Internet
    paper Collective voice - Filip Zuan
    In the heart of the Swiss Alps, photographer and Protect Our Winters Switzerland ambassador Filip Zuan finds inspiration right outside his doorstep. Shot in the beautiful Engadin valley, this short film follows how he uses his passion for sport and photography to advocate for climate action. We’ve teamed up to create a limited release that drives further climate awareness - the next addition to our Collective Voices artist series. Strategy Creative direction Storyboard Concept…
    paper Base camp - Ski touring campaign
    Matteo Zilla Work Work About About Linkedin Industry Apparel Client Odlo International AG BASE CAMP Main Project Image Takes place at base camp, in a tent. Comfort is NOT the key word for this activity. This is the story of five adventurers back on their skis. Location: Italy - Valle Argentera. Strategy Creative direction Storyboard Concept…