Matteo Zilla

Available to hire

I'm Matteo Zilla, a Strategic Creative Director & Brand Experience Leader with 10+ years of expertise in building outdoor and performance brands through emotionally engaging storytelling, athlete-driven campaigns, and…

About

I’m Matteo Zilla, a Strategic Creative Director & Brand Experience Leader with 10+ years of expertise in building outdoor and performance brands through emotionally engaging storytelling, athlete-driven campaigns, and cross-channel activations.

I thrive at aligning creative strategy with business goals to grow brand equity and community engagement, leading multidisciplinary teams and delivering authentic campaigns across digital, PR, retail, and events. My hands-on approach blends craftsmanship, alpine culture, and performance storytelling to connect with outdoor enthusiasts.

  • Joined August 2025

Languages

  • ItalianFluent
  • EnglishFluent
  • GermanBeginner

Industry experience

  • Retail
  • Media & Entertainment
  • Consumer Goods
  • Professional Services
  • Education
  • Other
  • Software & Internet

More experts

Projects · 2

Collective voice - Filip Zuan

In the heart of the Swiss Alps, photographer and Protect Our Winters Switzerland ambassador Filip Zuan finds inspiration right outside his doorstep. Shot in the beautiful Engadin valley, this short film follows how he uses his passion for sport and photography to advocate for climate action. We’ve teamed up to create a limited release that drives further climate awareness - the next addition to our Collective Voices artist series. Strategy Creative direction Storyboard Concept

  • Brand Designer
  • Brand Strategist
  • Content Strategist
  • +3
Base camp - Ski touring campaign

Matteo Zilla Work Work About About Linkedin Industry Apparel Client Odlo International AG BASE CAMP Main Project Image Takes place at base camp, in a tent. Comfort is NOT the key word for this activity. This is the story of five adventurers back on their skis. Location: Italy - Valle Argentera. Strategy Creative direction Storyboard Concept

  • Brand Strategist
  • Concept Artist
  • Content Strategist
  • +3

Work experience· 25 roles

Creative Lead / Art Director · Odlo International AGJan 2025 – Oct 2025 · 10 mos

Directed global seasonal campaigns across digital, retail, PR, and social channels; partnered with product, e-commerce, and UX teams to ensure consistent brand expression across web, app, and CRM; led cross-functional creative teams and external agencies in 360° campaigns from concept to production; collaborated with PR and influencer teams to activate product launches and athlete-driven storytelling; managed 40+ brand photoshoots annually; evolved brand identity guidelines and global rollouts across EMEA and North America; supported B2B with tailored visual assets and launch toolkits; initiated outdoor activations and storytelling pillars (e.g., basecamp campaign).

Creative Lead / Art Director · Odlo International AGJan 2025 – Aug 2025 · 8 mos

Directed global seasonal campaigns across digital, retail, PR, and social channels, aligning brand storytelling with outdoor performance values. Partnered with product, e-commerce, and UX teams to ensure consistent brand expression across web, app, and CRM platforms. Led cross-functional creative teams and external agencies in the execution of 360° campaigns from concept to production. Collaborated with PR and influencer teams to activate key product launches and athlete-driven storytelling. Managed over 40 brand photoshoots annually, shaping visual direction for collections and ambassador/editorial content. Developed and evolved brand identity guidelines with seamless global rollouts across EMEA and North America. Supported B2B teams with tailored visual assets and launch toolkits for retail and wholesale partners. Initiated outdoor community-driven activations and storytelling pillars such as the basecamp campaign.

Creative Lead / Art Director · Odlo International AGJan 2025 – Jan 2025 · 1 mo

Directed global seasonal campaigns across digital, retail, PR, and social channels; partnered with product, e-commerce, and UX teams to ensure consistent brand expression across web, app, and CRM platforms; led cross-functional creative teams and external agencies in 360° campaigns from concept to production; collaborated with PR and influencer teams to activate product launches and athlete-driven storytelling; managed 40+ brand photoshoots annually; developed and evolved brand identity guidelines and enabled seamless global rollouts in EMEA and North America; supported B2B teams with tailored visual assets and launch toolkits; initiated outdoor community-driven activations and storytelling pillars (e.g., basecamp campaign).

Creative Lead / Art Director · Odlo International AGJan 2025 – Oct 2025 · 10 mos
Creative Lead / Art Director · Odlo International AGApr 2022 – Jan 2025 · 2 yrs 10 mos
Art Director · Farm Boy Fine ArtsMar 2021 – Oct 2025 · 4 yrs 8 mos
Art Director · FarmBoy Fine ArtsMar 2021 – Aug 2025 · 4 yrs 6 mos
Art Director · Farm Boy Fine ArtsMar 2021 – Mar 2021 · 1 mo

Education· 22

Graphic Design / Art Director · IED (Istituto Europeo di Design)2008 – 2010
Graphic Design · Silverton High School2005 – 2006
Graphic Design · Liceo Artistico Medardo Rosso2002 – 2007
MBA · The mini MBA2023 – 2025

Certifications and awards· 13

The mini MBA2023 – 2025
ISPO Jury Member (Outdoor category)2021 – 2025
Atomic Skitouring Ambassador2016 – 2020
ISPO Jury Member (Outdoor category)2021 – 2025

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