Available to hire
Hi, I’m Matteo Zilla, a Strategic Creative Director and Brand Experience Leader who specializes in outdoor and performance-driven brands. I craft emotionally engaging storytelling, athlete-driven campaigns, and cross-channel activations that connect communities with purpose, translating brand values into authentic experiences across digital, retail, and events.
Over the last decade, I’ve steered global branding initiatives for Odlo and Blossom Skis, shaping visual identity, campaign architecture, and partner ecosystems. I thrive on leading cross-functional teams, aligning creative strategy with business goals, and turning complex ideas into simple, impactful narratives that resonate with outdoor enthusiasts and everyday adventurers alike.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Italian
Fluent
English
Fluent
German
Beginner
Work Experience
Creative Lead / Art Director at Odlo International AG
January 31, 2025 - August 27, 2025Directed global seasonal campaigns across digital, retail, PR, and social channels, aligning brand storytelling with outdoor performance values. Partnered with product, e-commerce, and UX teams to ensure consistent brand expression across web, app, and CRM platforms. Led cross-functional creative teams and external agencies in the execution of 360° campaigns from concept to production. Collaborated with PR and influencer teams to activate key product launches and athlete-driven storytelling. Managed over 40 brand photoshoots annually, shaping visual direction for collections and ambassador/editorial content. Developed and evolved brand identity guidelines with seamless global rollouts across EMEA and North America. Supported B2B teams with tailored visual assets and launch toolkits for retail and wholesale partners. Initiated outdoor community-driven activations and storytelling pillars such as the basecamp campaign.
Art Director at FarmBoy Fine Arts
March 31, 2021 - August 27, 2025Championed the creative vision, aesthetics, and tone for client projects. Implemented direction provided by the Ford brand team during a short contract.
Creative Director at Blossomskis
March 31, 2020 - August 27, 2025Led the full brand relaunch, defining visual identity, tone of voice, and campaign architecture. Built a storytelling framework rooted in craftsmanship, alpine culture, and performance skiing. Directed a video series on ski-making process blending brand content with educational storytelling. Managed social media content, seasonal campaigns, and athlete collaborations to grow an engaged ski community. Developed digital and print materials for B2C and B2B channels including trade shows and ski tests. Defined influencer partnerships and content themes to increase reach. Oversaw art direction for photoshoots with athletes, artisans, and mountain professionals.
Art Director at Out of Art
December 31, 2013 - August 27, 2025Directed the artistic vision for an Italian goggle company. Analyzed market trends and developed graphical content for products. Coordinated and managed the social media content calendar. Increased engagement by 30% through seasonal campaigns across social and email.
Graphic Designer at Glam Group SRL
December 31, 2012 - August 27, 2025Led creative direction and brand strategy for cross-channel campaigns and visual identity development. Worked on design systems including scalable digital-first brand guidelines and UI integration. Created assets for CRM, social, web and app platforms, collaborating with UX teams. Developed storytelling and concept development, overseeing video/photo direction and art buying. Mentored teams, managed freelance resources, and ensured internal alignment. Used Figma, Adobe Creative Suite, Keynote, generative AI tools, and basic HTML/CSS awareness.
Creative Lead / Art Director at Odlo International AG
January 1, 2025 - October 15, 2025Directed global seasonal campaigns across digital, retail, PR, and social channels; partnered with product, e-commerce, and UX teams to ensure consistent brand expression across web, app, and CRM; led cross-functional creative teams and external agencies in 360° campaigns from concept to production; collaborated with PR and influencer teams to activate launches and athlete storytelling; managed 40+ brand photoshoots annually; developed and rolled out brand identity guidelines across EMEA and North America; supported B2B teams with visual assets and launch toolkits for partners; initiated outdoor community activations and storytelling pillars (e.g., basecamp campaign).
Art Director at Farm Boy Fine Arts
March 1, 2021 - October 15, 2025Championed the creative vision, aesthetics, and tone for client projects; implemented direction provided by the Ford brand team.
Creative Director at Blossomskis
March 1, 2020 - October 15, 2025Led the full brand relaunch, defining visual identity, tone of voice, and campaign architecture; built a storytelling framework rooted in craftsmanship, alpine culture, and performance skiing; directed a video series on ski-making, blending brand content with educational storytelling; managed social media content, seasonal campaigns, and athlete collaborations to grow an engaged ski community; developed digital and print materials for B2C/B2B channels, including trade shows and ski tests; defined influencer partnerships and content themes; oversaw art direction for shoots with athletes, artisans, and mountain professionals.
Art Director at Out of Art
December 1, 2013 - October 15, 2025Directed the artistic vision for an Italian goggle company; analyzed market trends and developed graphical content for products; coordinated and managed the social media content calendar; increased engagement through out-of-season campaigns across social and email channels.
Graphic Designer at Glam Group SRL
December 31, 2012 - October 15, 2025Creative Direction & Brand Strategy; cross-channel campaign development, brand positioning, visual identity creation, multi-market adaptation; design systems with digital-first brand guidelines and UI/UX integration; product & marketing asset creation for CRM, eCommerce, social, web, and app; storytelling & concept development including video/photo direction and content strategy; team and project leadership with stakeholders, freelancers, and budget/timeline control.
Creative Lead / Art Director at Odlo International AG
January 31, 2025 - October 15, 2025Directed global seasonal campaigns across digital, retail, PR, and social channels; partnered with product, e-commerce, and UX teams to ensure consistent brand expression across web, app, and CRM; led cross-functional creative teams and external agencies in 360° campaigns from concept to production; collaborated with PR and influencer teams to activate product launches and athlete-driven storytelling; managed 40+ brand photoshoots annually; evolved brand identity guidelines and global rollouts across EMEA and North America; supported B2B with tailored visual assets and launch toolkits; initiated outdoor activations and storytelling pillars (e.g., basecamp campaign).
Art Director at Farm Boy Fine Arts
March 31, 2021 - October 15, 2025Championed the creative vision, aesthetics, and tone for client projects; implemented direction from the Ford brand team.
Creative Director at Blossomskis
March 31, 2020 - October 15, 2025Led the full brand relaunch, defining visual identity, tone of voice, and campaign architecture; built a storytelling framework rooted in craftsmanship, alpine culture, and performance skiing; directed a video series on ski-making; managed social media, seasonal campaigns, and athlete collaborations; developed digital and print materials for B2C and B2B; defined influencer partnerships and content themes; oversaw art direction for shoots with athletes, artisans, and mountain professionals.
Art Director at Out of Art
December 31, 2013 - October 15, 2025Directed the artistic vision for an Italian goggle company; analyzed market trends and developed product graphics; coordinated social media content calendar; increased engagement by 30% through out-of-season campaigns.
Graphic Designer at Glam Group SRL
December 31, 2012 - October 15, 2025Creative Direction & Brand Strategy; cross-channel campaign development, brand positioning, visual identity creation, multi-market adaptation; design systems for digital-first brand guidelines; product & marketing integration across CRM, eCommerce, social, web, and app asset creation; storytelling & concept development; team leadership and project management.
Creative Lead / Art Director at Odlo International AG
January 1, 2025 - January 1, 2025Directed global seasonal campaigns across digital, retail, PR, and social channels; partnered with product, e-commerce, and UX teams to ensure consistent brand expression across web, app, and CRM platforms; led cross-functional creative teams and external agencies in 360° campaigns from concept to production; collaborated with PR and influencer teams to activate product launches and athlete-driven storytelling; managed 40+ brand photoshoots annually; developed and evolved brand identity guidelines and enabled seamless global rollouts in EMEA and North America; supported B2B teams with tailored visual assets and launch toolkits; initiated outdoor community-driven activations and storytelling pillars (e.g., basecamp campaign).
Art Director at Farm Boy Fine Arts
March 1, 2021 - March 1, 2021Championed the creative vision, aesthetics, and tone for client projects; implemented directions provided by the Ford brand team.
Creative Director at Blossomskis
March 1, 2020 - March 1, 2020Led the full brand relaunch, defining visual identity, tone of voice, and campaign architecture; built a storytelling framework rooted in craftsmanship, alpine culture, and performance skiing; directed a video series on ski-making; managed social media content, seasonal campaigns, and athlete collaborations to grow an engaged ski community; developed digital and print materials for B2C and B2B channels, including trade shows; defined influencer partnerships and content themes; oversaw art direction for photoshoots and ambassador/editorial content; directed events such as ski tests and contests.
Art Director at Out of
December 1, 2013 - December 1, 2013Directed the artistic vision for an Italian goggle company; analyzed market trends and developed graphical content for products; coordinated and managed the social media content calendar; increased engagement by 30% through out-of-season campaigns across social and email.
Graphic Designer at Glam Group SRL
December 1, 2012 - December 1, 2012Creative Direction & Brand Strategy; cross-channel campaign development, brand positioning, visual identity creation, multi-market adaptation; design systems with a digital-first approach; product & marketing integration including CRM, eCommerce assets, social and web content, app asset creation; storytelling & concept development; team & project leadership; proficient in Adobe Creative Suite, Figma, Keynote, generative AI tools, and basic HTML/CSS.
Education
Graphic Design / Art Director at IED (Istituto Europeo di Design)
September 1, 2008 - June 1, 2010Graphic Design at Silverton High School
September 1, 2005 - June 1, 2006Graphic Design at Liceo Artistico Medardo Rosso
September 1, 2002 - June 1, 2007MBA at The mini MBA
July 1, 2023 - October 15, 2025Graphic Design / Art Director at Istituto Europeo di Design (IED)
September 1, 2008 - June 1, 2010Graphic Design at Silverton High School
September 1, 2005 - June 1, 2006Graphic Design at Liceo Artistico Medardo Rosso
September 1, 2002 - June 1, 2007MBA at The mini MBA
January 11, 2030 - July 1, 2023Graphic Design at IED - Istituto Europeo di Design
September 1, 2008 - June 1, 2010Graphic Design at Silverton High School
September 1, 2005 - June 1, 2006Graphic Design at Liceo Artistico Medardo Rosso
September 1, 2002 - June 1, 2007MBA at The mini MBA
January 11, 2030 - July 1, 2023Graphic Design / Art Director at Istituto Europeo di Design
September 1, 2008 - June 1, 2010Graphic Design at Silverton High School
September 1, 2005 - June 1, 2006Graphic Design at Liceo Artistico Medardo Rosso
September 1, 2002 - June 1, 2007Qualifications
The mini MBA
July 1, 2023 - August 27, 2025ISPO Jury Member (Outdoor category)
January 1, 2021 - August 27, 2025Atomic Skitouring Ambassador
January 1, 2016 - December 31, 2020ISPO Jury Member (Outdoor category)
January 1, 2021 - October 15, 2025Atomic Skitouring Ambassador
January 1, 2016 - December 31, 2020ISPO Jury Member (Outdoor category)
January 1, 2021 - December 31, 2021Ambassador - Atomic Skitouring
January 1, 2016 - December 31, 2020ISPO Jury Member (Outdoor category)
January 1, 2021 - October 31, 2025Atomic Skitouring Ambassador
January 1, 2016 - December 31, 2020Industry Experience
Retail, Media & Entertainment, Consumer Goods, Professional Services, Education, Other, Software & Internet
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