Marketing Coordinator at Self-employed / Freelance

Currently as a Freelance Marketing Coordinator, I develop marketing strategies, growth & campaign initiatives for numerous engagements. Some noteworthy projects include: • Marketing Strategy Rollout – Developed and executed marketing strategies for a public safety technology company and non-profit foundation entering Canada, increasing awareness, accessibility and engagement with Indigenous, government, police and community-based victim services, while supporting initiatives around human trafficking. • Software QA & Process Improvement – Pioneered a release notes newsletter and user guide to keep customers updated, partnered with UAT engineering to track and triage bug reports, and implemented tools and processes to address key marketing and sales challenges. • Non-Profit Funding Acquisition – Collaborated with government agencies and non-profit organizations to secure essential funding, ensuring the sustainable operation of victim- survivor support services and equipping organizations with technology solutions to improve service delivery and impact.

Services Engineering Administrative Assistant at Apple

Prior to pursuing my goal of transitioning into freelance marketing, I progressed through the ranks at Apple from retail into the corporate office. Within the corporate office, I fulfilled the following: • Owned post-implementation success for internal tools – Launched a team resource website and ongoing analytics reports that cut time-to-information for 120+ employees, driving 96% monthly active use within the first quarter. • Drove executive adoption and retention – Managed 200+ recurring one-on-one sessions for senior leaders, capturing feedback and translating it into workflow tweaks that raised satisfaction with admin support from “good” to “excellent” on internal surveys. • Led internal communications on inclusion & diversity for 100+ team members, creating impactful presentations for Pride@Apple & Women@Apple Diversity Network Associations.

Social Media Manager & Front Desk at SpinHouse Cycling Studio

• Led social media and lifecycle engagement campaigns for three locations, increasing followers/engagement by 50%, growing monthly revenue 30%, and converting 15% of first- time riders to unlimited subscribers through targeted content and upsell promotions. • Resolved 85% of member support tickets—billing, app access, class credits—within four hours, maintaining a 4.9/5 satisfaction score.

IT Support Specialist at Western Stevedoring

• Orchestrated enterprise onboarding – Planned and executed 100+ iPhone rollouts worth $100K, achieving 98% adoption within two weeks and <3% post-deployment ticket rate. • Provided white-glove success management – Delivered one-on-one migration sessions, earning a 4.8/5 average satisfaction score and reducing employee downtime to under 15 minutes per device. • Drove continuous value realization – Monitored usage data and surfaced best-practice tips that cut mobile support requests by 20% quarter-over-quarter.

Genius Admin & Specialist at Apple

During my time in retail operations at Apple, I completed the following: • Coordinated operational activities, successfully completing repairs and appointments for 60,000+ customers annually at our retail location. • Monitored and improved processes for technicians, optimizing service delivery and customer satisfaction. • Managed service part inventory and orders, resolving variances to ensure efficient repair processes and an exceptional customer experience. • Contributed to the Feedback & Recognition Committee, executing campaigns to foster a feedback-driven culture.

Medical Office Assistant at New West Eyes

Barista & Barista Trainer at Starbucks