My name is Matthew Good, a freelance art director, designer, and overall creative based in the Netherlands. Throughout my career, I have directed major brand campaigns and photo & video shoots, mentored and led teams, and developed multi-channel digital marketing assets through concept to implementation across multiple industries and brands. I love vibrant, colorful personalities, and seeing a vision come to life.…

Matthew Good

My name is Matthew Good, a freelance art director, designer, and overall creative based in the Netherlands. Throughout my career, I have directed major brand campaigns and photo & video shoots, mentored and led teams, and developed multi-channel digital marketing assets through concept to implementation across multiple industries and brands. I love vibrant, colorful personalities, and seeing a vision come to life.…

Available to hire

My name is Matthew Good, a freelance art director, designer, and overall creative based in the Netherlands. Throughout my career, I have directed major brand campaigns and photo & video shoots, mentored and led teams, and developed multi-channel digital marketing assets through concept to implementation across multiple industries and brands. I love vibrant, colorful personalities, and seeing a vision come to life.

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Skills

Experience Level

Language

English
Fluent
Dutch
Advanced

Work Experience

Freelance Art Director at Matt Good Design
September 4, 2023 - September 18, 2025
Collaborating with brands on creative direction, campaign & asset development, and brand identity. Led photoshoots, build digital assets & guided visual storytelling across web, social, and trade.
Senior Art Director at JanSport (Global) & Eastpak
January 1, 2024 - September 18, 2025
Directed video & photo shoots for ~90% of consumer-facing content. Developed and oversaw brand concepts and assets, 365 campaigns, and major marketing collabs, such as Netflix’s Stranger Things. Led & directed the visual campaign for the Adaptive Collection garnering 78M+ impressions within first month of launch & features by outlets, such as Forbes & Seventeen. Served as Interim Creative Director and played a key role in rebuilding the creative team during the brand’s relocation to Denver in 2019.
Art Director at JanSport & Eagle Creek
January 1, 2021 - September 18, 2025
Led the marketing and brand design for both JanSport & Eagle Creek brands post-merger directing concept development, video production, and lifestyle & studio photoshoots for both the outdoor & lifestyle apparel industries. Increased creative team productivity ~10% through strategic implementation of in-house processes and external talent. Advocated for additional inclusion & environmental initiatives into brands’ marketing efforts through my leadership role in VF’s Diversity Employee Resource Group.
Creative Director at Rox Volleyball
January 1, 2018 - September 18, 2025
Directed creative & marketing team on ad campaigns, product innovation, and design projects in the apparel & athletic industries. Revamped marketing strategies and brand visuals, doubling our reach and brand presence in the athletic apparel market. Developed assets for Olympic athletes, including gold medalist Phil Dalhausser, boosting brand visibility and prestige.
Senior Pre-Press Designer at Chapman Printing Inc
April 11, 2011 - January 9, 2013
Responsible for designing business cards, brochures, magazines, directories, letterheads, newsletters, etc. Developed logos, identities and publications for regional companies. Other duties included working with clients & new employee onboarding.

Education

Bachelor of Science Graphic Design at Fairmont State University
August 7, 2006 - April 23, 2010
Cum Laude 3.41 GPA

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Professional Services, Manufacturing, Other

Skills

Experience Level