I’m a Visual & Brand Designer with experience building clear, coherent and scalable brand identities across digital and print. I specialize in visual systems, brand assets and applied design for growing businesses and international clients. Working remotely from Lugano, I translate positioning and business goals into consistent visual identities — from logos and typography to color systems and applied assets across digital touchpoints. I collaborate closely with clients to deliver clear, scalable visuals for startups, municipalities, and tech, food and wellness brands.

I’m a Visual & Brand Designer with experience building clear, coherent and scalable brand identities across digital and print. I specialize in visual systems, brand assets and applied design for growing businesses and international clients. Working remotely from Lugano, I translate positioning and business goals into consistent visual identities — from logos and typography to color systems and applied assets across digital touchpoints. I collaborate closely with clients to deliver clear, scalable visuals for startups, municipalities, and tech, food and wellness brands.

Available to hire

I’m a Visual & Brand Designer with experience building clear, coherent and scalable brand identities across digital and print. I specialize in visual systems, brand assets and applied design for growing businesses and international clients.

Working remotely from Lugano, I translate positioning and business goals into consistent visual identities — from logos and typography to color systems and applied assets across digital touchpoints. I collaborate closely with clients to deliver clear, scalable visuals for startups, municipalities, and tech, food and wellness brands.

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Language

Italian
Fluent
English
Fluent
Spanish; Castilian
Fluent
French
Fluent

Work Experience

Freelance Graphic & Brand Designer at Switzerland & International
January 1, 2012 - Present
Designed complete brand identities including logos, color palettes, typography, and brand guidelines for a diverse range of clients. Collaborated with entrepreneurs, artists, and small businesses to create impactful visual storytelling. Developed marketing materials such as business cards, brochures, and social media graphics to reinforce brand recognition. Delivered projects remotely with consistent client satisfaction and repeat collaborations.
Founder & Creative Strategist – Plantesia™ / Bright Bridges LLC at Plantesia™ / Bright Bridges LLC
January 1, 2022 - Present
• Brand Development & Naming • E-commerce Strategy • Visual & UX Design • Marketing & Content Creation • International Expansion • Supply Chain Coordination • Customer Support & Feedback Loops • Advertising Campaigns • Influencer Collaboration • Market Research & Niche Targeting • Customer Targeting Profiles • Brand Development & Naming • E-commerce Strategy • Visual & UX Design • Marketing & Content Creation • International Expansion • Supply Chain Coordination • Customer Support & Feedback Loops • Advertising Campaigns • Influencer Collaboration • Market Research & Niche Targeting • Customer Targeting Profiles
Freelance Art Director & Brand Designer at Ticino / Remote
January 1, 2017 - Present
Developed branding and campaigns for municipalities, startups, and cultural institutions. Key clients/projects included Centro Sportivo Valgersa, NutriEdge Europe, GreenFuel Labs. Designed editorial kits, brochures, ADS campaigns, and digital platforms. Coordinated creative teams and delivered multilingual content (IT/EN/ES/FR).
Founder & Creative Strategist at Bright Bridges (Design & E-commerce Studio)
January 1, 2022 - Present
Founder & Creative Strategist at Bright Bridges, leading brand development, naming, and e-commerce strategy. I design brand identities, build e-commerce platforms (Shopify) and run campaigns across Meta Ads and influencer collaborations, guiding projects from concept to execution for international clients such as NutriEdge Europe and GreenFuel Labs. I perform market research, UX/UI design, and cross-channel creative direction, enabling international expansion and targeted customer acquisition.
Freelance Visual & Brand Designer at Freelance
January 1, 2010 - Present
Independent visual and brand designer delivering brand identity, digital and print media design, social media campaigns, and creative direction. Clients include NutriEdge Europe, GreenFuel Labs, Aurora Tech Innovations, Everglow Wellness Group, and municipalities such as Savosa & Massagno. Responsibilities include typography, layout design, and cross-media campaign execution to support B2B and B2C initiatives.
Visual & Stage Designer (Volunteer) at TEDxLugano
January 1, 2016 - Present
Designed stage scenography and event visuals; created cohesive branding across print, digital, and physical assets to support TEDxLugano 2016.
Visual & Brand Designer at Bright Bridges
January 1, 2022 - Present
Designed and delivered brand identities and visual systems for startups and growing businesses, working across logo systems, typography, color palettes and applied brand assets for digital and print. Collaborated closely with clients to translate positioning and business goals into clear, consistent and scalable visual identities.
Logistics Associate (60%) at Manor AG
January 1, 2024 - Present
Supporting daily logistics operations within a large retail environment.
Freelance Visual & Brand Designer
January 1, 2010 - December 31, 2021
Collaborated with institutions, startups and small businesses to design brand identities and visual communication systems across digital and print. Focused on creating clear and consistent visual outputs, including logo design, typography, color palettes and applied brand assets.
Visual & Brand Designer (Volunteer) at TEDxLugano
January 1, 2016 - December 31, 2019
Contributed to the event’s visual identity and brand system, designing print and digital communication materials and ensuring alignment with TEDx brand guidelines across all touchpoints.

Education

E-commerce strategy & brand performance at Brand Academy – Roberto Angeli (Online)
January 11, 2030 - September 15, 2025
Bachelor in Communication Design at SUPSI
January 11, 2030 - September 15, 2025
Diploma in Graphic Design at CSIA
January 11, 2030 - September 15, 2025
Illustration & Fine Arts at Scuola del Fumetto, Milan
January 1, 1999 - December 31, 2002
Bachelor's Degree at SUPSI, Switzerland
January 1, 2010 - December 31, 2013
High School Diploma at CSIA, Switzerland
January 1, 2002 - December 31, 2006

Qualifications

E-commerce Strategy & Brand Performance
January 11, 2030 - September 15, 2025
Google Digital Marketing & E-commerce Certificate (Google Career Certificates)
January 1, 2023 - January 4, 2026

Industry Experience

Consumer Goods, Retail, Professional Services, Software & Internet, Other, Media & Entertainment, Government
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