Available to hire
I’m a Senior Product Designer with 10+ years of experience turning complex enterprise workflows into clear, scalable experiences. I leverage research-driven strategy, systems thinking, and motion-driven interfaces to reduce friction for global users and empower product teams.
I partner closely with product management and engineering to ship high-impact features, build reusable design systems, and advocate for data-backed decisions. My work spans diagnostics, life sciences, and large-scale digital platforms, where I focus on improving velocity, accessibility, and the overall user journey.
Experience Level
Expert
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Work Experience
Sr UI/UX Product Designer at Cepheid
June 1, 2021 - PresentLed global UX research across EU, APAC, India, and LATAM to uncover regional self-support patterns and inform 6+ prioritized FY24 roadmap initiatives. Designed MyCepheid troubleshooting flows projected to reduce support case volume by 10–20% by improving diagnostic workflow clarity for thousands of instrument operators. Built reusable components and patterns that increased design velocity ~25% and improved cross-product consistency across teams. Partnered with PM and engineering to accelerate delivery by replacing unclear requirements with testable prototypes, improving feature confidence ahead of development. Enabled data-backed decisions across leadership through high-fidelity artifacts including user journeys, system maps, and interactive prototypes.
Sr. UX Designer at Thermo Fisher Scientific
February 1, 2019 - May 1, 2021Designed dashboards and complex data displays for enterprise customers, improving task success and decision-making speed. Conducted usability testing that drove double-digit efficiency improvements in high-impact workflows. Contributed to visual system updates adopted by multiple product teams for scalability and accessibility, and reduced friction in onboarding to increase new-user activation.
Creative Director at Competitor Group, Inc.
April 1, 2012 - August 1, 2017Led a multidisciplinary design team delivering high-impact product and digital experiences that increased event registrations and customer engagement for the Rock ’n’ Roll Marathon Series. Introduced unified design and workflow systems that improved delivery speed and interdepartmental collaboration. Directed UX for web properties serving millions of users, improving information discovery through clearer hierarchy, responsive layouts, and streamlined navigation. Modernized web experiences and conversion flows across multiple touchpoints, improving usability and brand perception while aligning creative execution with marketing, product, and technology leadership.
Web Designer at MEA Digital
October 1, 2009 - April 1, 2012Designed branded digital experiences for high-visibility clients including Cars.com, Nickelodeon, Oakley, and Vertu—contributing to major national campaigns (including Super Bowl creative). Collaborated closely with engineers and senior designers to ship scalable front-end solutions, refine visual systems, and improve component consistency.
Education
B.A., Graphic Design at San Diego State University
January 11, 2030 - January 15, 2026Qualifications
Industry Experience
Life Sciences, Healthcare, Software & Internet, Professional Services, Media & Entertainment
Experience Level
Expert
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