MN

Matthew Ng Poh Meng

Available to hire

I am a seasoned creative and marketing strategist with extensive experience in digital marketing, creative design, UX/UI, branding, and project management.

About

I am a seasoned creative and marketing strategist with extensive experience in digital marketing, creative design, UX/UI, branding, and project management. My work spans across various industries including technology, industrial, commercial, hospitality, and retail, where I have successfully implemented innovative digital marketing plans and creative solutions to drive business growth and sales conversion.

I bring a strong creative vision teamed with practical leadership skills, having led teams of designers and sales executives to secure projects for reputable multinational corporations. I am passionate about integrating cutting-edge technology such as virtual and augmented reality to enhance user engagement and customer experience, and I have a proven track record in mentoring others and managing complex projects from concept to execution.

  • 25 years' experience
  • Joined July 2025

Industry experience

  • Computers & Electronics
  • Energy & Utilities
  • Retail
  • Education
  • Media & Entertainment
  • Professional Services
  • Travel & Hospitality
  • Consumer Goods

Work experience· 48 roles

Creative and Marketing Strategist · NuStar Technologies Pte LtdJan 2013 – Present · 13 yrs 11 mos

Led the development and implementation of digital marketing plans, marketing communication, and creative strategies across multiple industries. Managed company social media channels and expanded business networks. Directed creative production and art direction for engaging multi-platform content including VR/AR, UX/UI design, motion graphics, and print collateral. Collaborated closely with product development teams to introduce innovative virtual and augmented reality solutions, enhancing customer experience and positioning the company as an industry innovator. Successfully built strong brand identities and maintained client relationships.

Creative and Marketing Strategist · NuStar Technologies Pte LtdJan 2013 – Present · 13 yrs 11 mos

Led development and implementation of digital marketing plans, marketing communication, and creative strategies across various industries like technology, industrial, commercial, hospitality, and retail sectors. Managed social media channels such as LinkedIn to expand business network. Successfully built strong brand identities and pioneered the use of virtual and augmented reality in product presentations, enhancing immersive customer experiences. Mentored teams to secure projects from multinational companies, expanded creative services rapidly, and created well-organized offshore operation workflows achieving significant cost savings.

Creative and Marketing Strategist · NuStar Technologies Pte LtdJan 2013 – Present · 13 yrs 11 mos

Responsible for developing and implementing digital marketing plans, creative strategies, and managing social media channels like LinkedIn. Led a team to secure projects for major clients and introduced virtual and augmented reality technologies to the oil and gas industry for enhanced product presentations and customer engagement.

Creative and Marketing Strategist · NuStar Technologies Pte LtdJan 2013 – Present · 13 yrs 11 mos
Creative and Marketing Strategist · NuStar Technologies Pte LtdJan 2013 – Present · 13 yrs 11 mos
Creative and Marketing Strategist · NuStar Technologies Pte LtdJan 2013 – Present · 13 yrs 11 mos
Creative Consultant · Magnum Subsea System Pte LtdDec 2012 – Sep 2025 · 12 yrs 10 mos
Creative Consultant · Magnum Subsea System Pte LtdDec 2012 – Jul 2025 · 12 yrs 8 mos

Education· 18

B.A in Multimedia · Curtin University of Technology, Australia2001
Diploma in Graphic Design · Palin Art School, Singapore1990 – 1992
Diploma in Business Studies (International Marketing) · Ngee Ann Polytechnic, Singapore1987 – 1990
B.A in Multimedia · Curtin University of Technology, Australia1998 – 2001

Certifications and awards· 24

Certified Usability Analyst (2020)2020
WSQ Advanced Certificate in Learning and Performance (ACLP)2030 – 2025
Professional Diploma in Instructional Design2030 – 2025
Certificate of Performance in Interactive Environments using Virtual Reality2020

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