Available to hire
I am a seasoned creative and marketing strategist with extensive experience in digital marketing, creative design, UX/UI, branding, and project management. My work spans across various industries including technology, industrial, commercial, hospitality, and retail, where I have successfully implemented innovative digital marketing plans and creative solutions to drive business growth and sales conversion.
I bring a strong creative vision teamed with practical leadership skills, having led teams of designers and sales executives to secure projects for reputable multinational corporations. I am passionate about integrating cutting-edge technology such as virtual and augmented reality to enhance user engagement and customer experience, and I have a proven track record in mentoring others and managing complex projects from concept to execution.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Creative and Marketing Strategist at NuStar Technologies Pte Ltd
January 1, 2013 - PresentKey member in developing and implementing digital marketing plans, marketing communication and creative strategies across multiple industries. Managed social media channels such as LinkedIn to expand business networks. Successfully led and mentored teams to secure projects from reputable multinational clients. Integrated virtual and augmented reality technology into product presentations to enhance customer experience in the oil and gas industry. Developed branding that helped local startups gain market presence.
Creative Consultant at Magnum Subsea System Pte Ltd
December 31, 2012 - July 23, 2025Provided creative consultancy services to support marketing and design initiatives.
Lecturer, Course Leader at Ngee Ann Polytechnic
December 31, 2011 - July 23, 2025Lectured and managed course development in digital media and marketing. Delivered courses to adult learners and tertiary students, and contributed to curriculum design. Supported student exchanges and design competitions.
Part-Time Lecturer at Nanyang Academy of Fine Arts
January 1, 2010 - PresentProvided part-time lecturing services for digital media and marketing-related subjects.
Part-Time Lecturer at Raffles Design Institution
December 31, 2011 - July 23, 2025Conducted part-time lecturing focusing on digital media and marketing.
Creative Consultant at M.E.N Creatives
December 31, 2007 - July 23, 2025Provided creative consultancy services.
Creative Director at Xenesis Media
December 31, 2006 - July 23, 2025Led creative direction and design projects from 2002 to 2006.
Art Director, Assistant Marketing Manager at Spectrum Zone International Pte Ltd
December 31, 2000 - July 23, 2025Held dual roles involving creative art direction and marketing management from 1993 to 2000.
Creative and Marketing Strategist at NuStar Technologies Pte Ltd
January 1, 2013 - PresentLed the development and execution of digital marketing plans, marketing communication, and creative strategies to meet strategic goals across sectors such as technology, industrial, commercial, hospitality, and retail. Managed social media channels like LinkedIn to expand business networks and implemented virtual and augmented reality technologies for immersive product presentation, positioning the company as an industry innovator. Mentored design and sales teams, securing projects with reputable multinational clients and growing the business within the Singapore Technologies Group.
Creative Consultant at Magnum Subsea System Pte Ltd
December 31, 2012 - July 23, 2025Provided creative consulting services, bringing design expertise to support company projects and marketing initiatives.
Lecturer, Course Leader at Ngee Ann Polytechnic
December 31, 2011 - July 23, 2025Lectured and led courses in digital media and marketing, developed curricula for diploma and specialist diploma programs, WSQ programs, CET programs and corporate trainings. Managed course delivery for adult learners and tertiary students, integrating e-learning platforms and facilitating outreach and open house events.
Part-Time Lecturer at Nanyang Academy of Fine Arts
January 1, 2010 - PresentConducted part-time lectures on creative design and digital media, supporting curriculum implementation and skills development.
Part-Time Lecturer at Raffles Design Institution
December 31, 2011 - July 23, 2025Part-time lecturer for creative design and digital marketing topics during the 2010-2011 period.
Creative Consultant at M.E.N Creatives
December 31, 2007 - July 23, 2025Provided consulting services in creative projects and marketing.
Creative Director at Xenesis Media
December 31, 2006 - July 23, 2025Directed creative projects from 2002 to 2006, leading design and production teams to deliver marketing and multimedia solutions.
Art Director, Assistant Marketing Manager at Spectrum Zone International Pte Ltd
December 31, 2000 - July 23, 2025Held dual roles responsible for art direction and assisting with marketing management between 1993 and 2000.
Creative and Marketing Strategist at NuStar Technologies Pte Ltd
January 1, 2013 - PresentLead the development and implementation of digital marketing plans, marketing communication, and creative strategies to achieve company goals in various industries. Manage social media channels and expand business networks. Create innovative multimedia content including UX/UI design, virtual reality, 2D/3D animation, and interactive presentations to assist pre-sales and sales conversion.
Creative Consultant at Magnum Subsea System Pte Ltd
December 31, 2012 - July 23, 2025Provided creative consulting services during 2012 to support marketing and design projects.
Lecturer, Course Leader at Ngee Ann Polytechnic
December 31, 2011 - July 23, 2025Led courses and lectured on digital media and marketing from 2008 to 2011. Developed course materials and managed curriculum design for specialists and diplomas.
Part-Time Lecturer at Nanyang Academy of Fine Arts
January 1, 2010 - PresentProvided part-time lecturing from 2010 onwards in creative topics including digital media.
Part-Time Lecturer at Raffles Design Institution
December 31, 2011 - July 23, 2025Taught design and marketing courses part-time from 2010 to 2011.
Creative Consultant at M.E.N Creatives
December 31, 2007 - July 23, 2025Provided creative consulting services in 2007.
Creative Director at Xenesis Media
December 31, 2006 - July 23, 2025Directed creative projects and led teams from 2002 to 2006, managing multimedia design and marketing communications.
Art Director, Assistant Marketing Manager at Spectrum Zone International Pte Ltd
December 31, 2000 - July 23, 2025Managed art direction and assisted marketing management from 1993 to 2000, overseeing advertising campaigns and design production.
Creative and Marketing Strategist at NuStar Technologies Pte Ltd
January 1, 2013 - PresentResponsible for developing and implementing digital marketing plans, creative strategies, and managing social media channels like LinkedIn. Led a team to secure projects for major clients and introduced virtual and augmented reality technologies to the oil and gas industry for enhanced product presentations and customer engagement.
Creative Consultant at Magnum Subsea System Pte Ltd
December 31, 2012 - July 23, 2025Provided creative consultation services.
Lecturer, Course Leader at Ngee Ann Polytechnic
December 31, 2011 - July 23, 2025Taught digital media and marketing courses, developed curriculum and managed courses for adult learners and tertiary students. Facilitated online teaching and event management including overseas collaborations and competitions.
Part-Time Lecturer at Nanyang Academy of Fine Arts
January 1, 2010 - PresentConducted lectures in creative design and marketing.
Part-Time Lecturer at Raffles Design Institution
December 31, 2011 - July 23, 2025Provided part-time lectures in creative design.
Creative Consultant at M.E.N Creatives
December 31, 2007 - July 23, 2025Offered creative consulting services.
Creative Director at Xenesis Media
December 31, 2006 - July 23, 2025Directed creative visual projects and campaigns.
Art Director, Assistant Marketing Manager at Spectrum Zone International Pte Ltd
December 31, 2000 - July 23, 2025Managed art direction and assisted marketing strategies.
Creative and Marketing Strategist at NuStar Technologies Pte Ltd
January 1, 2013 - PresentLed development and implementation of digital marketing plans, marketing communication, and creative strategies across various industries like technology, industrial, commercial, hospitality, and retail sectors. Managed social media channels such as LinkedIn to expand business network. Successfully built strong brand identities and pioneered the use of virtual and augmented reality in product presentations, enhancing immersive customer experiences. Mentored teams to secure projects from multinational companies, expanded creative services rapidly, and created well-organized offshore operation workflows achieving significant cost savings.
Creative Consultant at Magnum Subsea System Pte Ltd
December 31, 2012 - July 23, 2025Provided creative consultancy services.
Lecturer, Course Leader at Ngee Ann Polytechnic
December 31, 2011 - July 23, 2025Lectured and led courses in digital media and marketing, developed course material and curricula for diploma and specialist diploma programs, managed courses for adult learners and tertiary students. Engaged in online teaching, e-learning platform integration, and organized events such as outreach and open house. Invited as guest speaker for talks and judge for competitions in digital marketing and creative design.
Part-Time Lecturer at Nanyang Academy of Fine Arts
January 1, 2010 - PresentTaught part-time courses in digital media and marketing.
Part-Time Lecturer at Raffles Design Institution
December 31, 2011 - July 23, 2025Part-time lecturing in relevant fields.
Creative Consultant at M.E.N Creatives
December 31, 2007 - July 23, 2025Offered creative consulting services.
Creative Director at Xenesis Media
December 31, 2006 - July 23, 2025Directed creative projects and teams.
Art Director, Assistant Marketing Manager at Spectrum Zone International Pte Ltd
December 31, 2000 - July 23, 2025Managed art direction and assisted in marketing management.
Creative and Marketing Strategist at NuStar Technologies Pte Ltd
January 1, 2013 - PresentLed the development and implementation of digital marketing plans, marketing communication, and creative strategies across multiple industries. Managed company social media channels and expanded business networks. Directed creative production and art direction for engaging multi-platform content including VR/AR, UX/UI design, motion graphics, and print collateral. Collaborated closely with product development teams to introduce innovative virtual and augmented reality solutions, enhancing customer experience and positioning the company as an industry innovator. Successfully built strong brand identities and maintained client relationships.
Creative Consultant at Magnum Subsea System Pte Ltd
December 31, 2012 - September 1, 2025Provided creative consulting services with a focus on marketing communication and digital media strategies.
Lecturer, Course Leader at Ngee Ann Polytechnic
December 31, 2011 - September 1, 2025Developed and delivered courses in digital media and marketing. Managed curriculum design and course development for Specialist Diploma and Diploma programs, WSQ programs, and corporate training. Engaged in industry collaborations and international student exchange programs.
Part-Time Lecturer at Nanyang Academy of Fine Arts
January 1, 2010 - PresentTaught courses related to digital media and marketing on a part-time basis.
Part-Time Lecturer at Raffles Design Institution
December 31, 2011 - September 1, 2025Provided part-time teaching services in digital media and marketing disciplines.
Creative Consultant at M.E.N Creatives
December 31, 2007 - September 1, 2025Offered creative consulting services focused on design and marketing.
Creative Director at Xenesis Media
December 31, 2006 - September 1, 2025Led creative direction and design projects, managing teams and delivering multimedia content.
Art Director, Assistant Marketing Manager at Spectrum Zone International Pte Ltd
December 31, 2000 - September 1, 2025Managed creative and marketing activities including art direction and marketing strategy development.
Education
B.A in Multimedia at Curtin University of Technology, Australia
January 1, 2001 - December 31, 2001Diploma in Graphic Design at Palin Art School, Singapore
January 1, 1990 - December 31, 1992Diploma in Business Studies (International Marketing) at Ngee Ann Polytechnic, Singapore
January 1, 1987 - December 31, 1990B.A in Multimedia at Curtin University of Technology, Australia
January 1, 1998 - December 31, 2001Diploma in Graphic Design at Palin Art School, Singapore
January 1, 1990 - December 31, 1992Diploma in Business Studies (International Marketing) at Ngee Ann Polytechnic, Singapore
January 1, 1987 - December 31, 1990Bachelor's Degree at Curtin University of Technology, Australia
January 1, 1998 - December 31, 2001Diploma at Palin Art School, Singapore
January 1, 1990 - December 31, 1992Diploma at Ngee Ann Polytechnic, Singapore
January 1, 1987 - December 31, 1990B.A in Multimedia at Curtin University of Technology, Australia
January 1, 1998 - December 31, 2001Diploma in Graphic Design at Palin Art School, Singapore
January 1, 1990 - December 31, 1992Diploma in Business Studies (International Marketing) at Ngee Ann Polytechnic, Singapore
January 1, 1987 - December 31, 1990B.A in Multimedia at Curtin University of Technology, Australia
January 1, 1997 - December 31, 2001Diploma in Graphic Design at Palin Art School, Singapore
January 1, 1990 - December 31, 1992Diploma in Business Studies (International Marketing) at Ngee Ann Polytechnic, Singapore
January 1, 1987 - December 31, 1990Bachelor of Arts in Multimedia at Curtin University of Technology, Australia
January 1, 2001 - December 31, 2001Diploma in Graphic Design at Palin Art School, Singapore
January 1, 1990 - December 31, 1992Diploma in Business Studies (International Marketing) at Ngee Ann Polytechnic, Singapore
January 1, 1987 - December 31, 1990Qualifications
Certified Usability Analyst (2020)
January 1, 2020 - December 31, 2020WSQ Advanced Certificate in Learning and Performance (ACLP)
January 11, 2030 - July 23, 2025Professional Diploma in Instructional Design
January 11, 2030 - July 23, 2025Certificate of Performance in Interactive Environments using Virtual Reality
January 1, 2020 - December 31, 2020Certified Usability Analyst
January 1, 2020 - December 31, 2020WSQ Advanced Certificate in Learning and Performance (ACLP)
January 11, 2030 - July 23, 2025Professional Diploma in Instructional Design
January 11, 2030 - July 23, 2025Certificate of Performance in Interactive Environments using Virtual Reality
January 1, 2020 - December 31, 2020Certified Usability Analyst (2020) – UX UI
January 1, 2020 - December 31, 2020WSQ Advanced Certificate in Learning and Performance (ACLP)
January 11, 2030 - July 23, 2025Professional Diploma in Instructional Design
January 11, 2030 - July 23, 2025Certificate of Performance in Interactive Environments using Virtual Reality (2020)
January 1, 2020 - December 31, 2020Certified Usability Analyst
January 1, 2020 - December 31, 2020WSQ Advanced Certificate in Learning and Performance (ACLP)
January 11, 2030 - July 23, 2025Professional Diploma in Instructional Design
January 11, 2030 - July 23, 2025Certificate of Performance in Interactive Environments using Virtual Reality
January 1, 2020 - December 31, 2020Certified Usability Analyst
January 1, 2020 - December 31, 2020WSQ Advanced Certificate in Learning and Performance (ACLP)
January 11, 2030 - July 23, 2025Professional Diploma in Instructional Design
January 11, 2030 - July 23, 2025Certificate of Performance in Interactive Environments using Virtual Reality
January 1, 2020 - December 31, 2020Certified Usability Analyst
January 1, 2020 - September 1, 2025WSQ Advanced Certificate in Learning and Performance (ACLP)
January 11, 2030 - September 1, 2025Professional Diploma in Instructional Design
January 11, 2030 - September 1, 2025Certificate of Performance in Interactive Environments using Virtual Reality
January 1, 2020 - September 1, 2025Industry Experience
Computers & Electronics, Energy & Utilities, Retail, Education, Media & Entertainment, Professional Services, Travel & Hospitality, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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