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Creative and detail-oriented Marketing Campaigns & Events Specialist with years of experience in designing and executing integrated campaigns, brand activations and product launches. Skilled in ATL & BTL strategy, cross-functional collaboration and event coordination. Proven ability to transform ideas into impactful consumer experiences that align with brand DNA and deliver measurable results. Strong communicator, passionate about creating meaningful connections between brands and people.…Creative and detail-oriented Marketing Campaigns & Events Specialist with years of experience in designing and executing integrated campaigns, brand activations and product launches. Skilled in ATL & BTL strategy, cross-functional collaboration and event coordination. Proven ability to transform ideas into impactful consumer experiences that align with brand DNA and deliver measurable results. Strong communicator, passionate about creating meaningful connections between brands and people.

Christina Mavrou

Marketing Strategist, Digital Marketer, Social Media Manager, +7

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Creative and detail-oriented Marketing Campaigns & Events Specialist with years of experience in designing and executing integrated campaigns, brand activations and product launches. Skilled in ATL & BTL strategy, cross-functional collaboration and event coordination. Proven ability to transform ideas into impactful consumer experiences that align with brand DNA and deliver measurable results. Strong communicator, passionate about creating meaningful connections between brands and people.…Creative and detail-oriented Marketing Campaigns & Events Specialist with years of experience in designing and executing integrated campaigns, brand activations and product launches. Skilled in ATL & BTL strategy, cross-functional collaboration and event coordination. Proven ability to transform ideas into impactful consumer experiences that align with brand DNA and deliver measurable results. Strong communicator, passionate about creating meaningful connections between brands and people.

Available to hire

Creative and detail-oriented Marketing Campaigns & Events Specialist with years of experience in designing and executing integrated campaigns, brand activations and product launches. Skilled in ATL & BTL strategy, cross-functional collaboration and event coordination. Proven ability to transform ideas into impactful consumer experiences that align with brand DNA and deliver measurable results. Strong communicator, passionate about creating meaningful connections between brands and people.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Greek, Modern

Fluent

Work Experience

Freelancer - Marketing & Events Consultant at Self-employed / Various Local Brands

January 1, 2020 - Present

Conceptualized and managed marketing events, visual activations and promotional campaigns for local brands. Collaborated with designers, photographers and event suppliers to bring creative concepts to life. Visual Merchandising & Prop Styling (Still Life & Interior). Social media consulting and management. Digital Strategy and ads. Set up Email campaigns & automations.

Marketing & Brand Activation Manager at Natural Siberica - Cosmetics Company

April 1, 2021 - February 1, 2024

Planned and executed 360° marketing campaigns, including ATL, BTL and digital activations. Designed and managed product launch events and retail activations to boost visibility and consumer engagement. Coordinated creative teams, agencies and suppliers to deliver high-quality marketing materials and brand experiences. Developed campaign concepts and messaging aligned with brand strategy and seasonal objectives. Supervised event production, set up, and physical experiences ensuring brand consistency. Analyzed campaign results and proposed data-driven improvements for future activities. Visual merchandising and props styling.

Marketing Campaign & Communications Specialist at Dark Pony Internet Services - Agency

September 1, 2020 - February 1, 2021

Designed and presented ATL/BTL and digital communications strategies for major clients. Coordinated internal and external creative teams to ensure timely delivery and consistent brand messaging. Collaborated on event concepts, activations and promotional campaigns that bridged physical and digital touch points.

Creative Campaign & Content Designer at Networkis e – Boutique Digital Agency

February 1, 2020 - July 1, 2020

Managed marketing campaigns for large-scale clients, ensuring alignment with brand and business goals. Coordinated cross-departmental teams to deliver multi-channel campaigns and monitor KPIs. Created Influencers, Event, Radio and Video Production Strategy to create brand awareness.

Marketing Key Account Manager at Generation Y - International Interactive Agency

February 1, 2018 - January 1, 2020

Core strengths: ATL & BTL Campaign management, Event & Activation Planning, Brand Strategy & Visual Communication, Cross-Functional Collaboration, Project & Budget Management, Suppliers & Agency Coordination.

Marketing & Brand Activation Manager at Natura Siberica - Cosmetics Company

April 1, 2021 - January 1, 2024

Planned and executed 360° marketing campaigns, including ATL, BTL and digital activations; Designed and managed product launch events and retail activations to boost visibility and consumer engagement; Coordinated creative teams, agencies and suppliers to deliver high-quality marketing materials and brand experiences; Developed campaign concepts and messaging aligned with brand strategy and seasonal objectives; Supervised event production, setup, and phygital experiences ensuring brand consistency; Analyzed campaign results and proposed data-driven improvements for future activities.

Marketing Campaigns & Communications Specialist at Dark Pony Internet Services - Agency

September 1, 2020 - February 1, 2021

Designed and presented ATL/BTL and digital communications strategies for major clients; Coordinated internal and external creative teams to ensure timely delivery and consistent brand messaging; Collaborated on event concepts, activations and promotional campaigns that bridged physical and digital touch points.

Creative Campaign & Content Designer at Netwise – Boutique Digital Agency

February 1, 2020 - July 1, 2020

Designed and managed multi-channel marketing campaigns; Created influencer, events, radio and video production strategies to build brand awareness; Coordinated cross-departmental teams to deliver multi-channel campaigns and monitor KPIs.

Marketing & Events Consultant at Freelancer

January 1, 2020 - Present

Conceptualized and managed marketing events, visual activations and promotional campaigns for local brands; Collaborated with designers, photographers, and event suppliers to bring creative concepts to life; Visual merchandising and props styling; Social media consulting and management; Digital strategy and ads; Set up email campaigns and automations.