Available to hire
I am Max Hart, a marketing professional with fifteen years of agency and client-side experience across APAC, Australia, and the USA. I translate briefs into integrated digital and above-the-line media strategies that connect channels, analytics, and CRM to deliver tangible business results.
I specialise in building omnichannel audiences, setting up advanced tracking (GA4, GTM, Zapier, HubSpot), and creating real-time dashboards (Looker Studio). I thrive on stakeholder collaboration across multi-market teams and love turning data into action that drives revenue and growth.
Experience Level
Expert
Expert
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Expert
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Expert
Intermediate
Language
English
Fluent
Work Experience
Media and Performance Director at Bastion
October 1, 2025 - October 26, 2025Consulted, planned and executed media activity for clients across paid search, social, out of home and programmatic; facilitated advanced tracking using GA4, GTM, Zapier and Hubspot; developed real-time reporting dashboards via Looker Studio; coached clients on strategy across Google Ads, Meta Ads Manager, DV360, GA4, GTM; planned campaign architecture and collaborated with internal teams; managed stakeholders across APAC and USA; triaged briefs and pitches; established ad platform billing processes; led relationships with ad and tech providers and delivered presentations.
Performance Director at Together
February 1, 2020 - October 26, 2025Developed digital strategy and omnichannel campaigns for retail clients; daily management and optimisation of programmatic and paid social; created bespoke reporting and insights; collaborated with offline teams and partners to identify new opportunities; built internal best-practice processes for campaign setup, QA and trafficking.
Programmatic Media Specialist at MYOB
June 1, 2019 - October 26, 2025Managed AU & NZ programmatic activity across paid social and SEM; created and implemented custom audiences via Salesforce Marketing Cloud, Salesforce DMP, DV360 and Google Analytics 360; liaised with external partners to test new programmatic technology; delivered complete remarketing strategy improving CPA.
Programmatic Lead at OMD Programmatic
May 1, 2018 - October 26, 2025Implemented and optimised programmatic campaigns across multiple DSPs; managed internal stakeholders; developed campaign strategies with media planners; provided in-depth analysis & insights across reports; led a team of Digital Traders and Digital Assistants; liaised with external media & tech partners.
AV Account Manager at MEC
March 1, 2015 - October 26, 2025Managed AV and digital campaigns; built relationships with external partners and delivered performance across campaigns; contributed to localised campaign efforts.
Performance Account Manager at MEC
March 1, 2015 - October 26, 2025Managed paid search and TrueView campaigns; provided strategic responses to planners and clients.
Biddable Account Manager at M4C
December 1, 2014 - October 26, 2025Daily management and optimisation of biddable media across Google, Bing, YouTube, Facebook, Twitter & LinkedIn; liaised with clients, media planners & publishers; produced in-depth analysis & insights across reports.
Campaign Performance Manager at ReachLocal UK
April 1, 2014 - October 26, 2025Daily campaign management & optimisation of PPC campaigns across Google & Bing; maintained campaigns with automated platform; liaised with advertisers as part of Alpha team; delivered monthly performance highlights.
Search Engine Marketing at Catch! Media.
May 1, 2012 - October 26, 2025Day-to-day campaign management & optimisation of campaigns across Google Search, Google Display Network and YouTube; liaised with clients & account managers.
Media and Performance Director at Bastion
October 1, 2025 - October 1, 2025Consulted, planned and executed media activity for clients across paid search, social, out-of-home, and programmatic channels. Implemented advanced tracking for campaigns using GA4, GTM, Zapier, and HubSpot, enabling precise attribution and lifecycle analytics. Built real-time reporting dashboards in Looker Studio to monitor performance across markets (APAC and USA). Advised clients on execution and strategy across Google Ads, Meta Ads Manager, DV360, GA4, and GTM. Designed campaign architectures using collaborative tools (Miro) and worked with digital, creative and media teams to ensure plans stayed aligned with objectives. Managed multi-market stakeholder relationships across Australia, Japan, Korea, Singapore, and the USA. Participated in triaging new client briefs and pitching opportunities to secure revenue growth. Led internal billing processes with finance and maintained strong relationships with ad and tech partners (Google, Meta, Bytedance, Pinterest). Facilitated client prese
Performance Director at Together
February 1, 2020 - February 1, 2020Provided programmatic and paid social strategy, translating briefs into digital campaigns and delivering results that exceeded KPIs. Acted as primary client contact, aligning digital plans with offline activities and ensuring accurate, proactive responses to briefs. Created bespoke reporting and insights for ongoing and post-campaign analysis. Collaborated with publishers and technology partners to identify new data and execution opportunities, and led internal best-practices for campaign setups, QA, and trafficking. Key achievement: delivered an omnichannel strategy for a major retail client during Black Friday/Boxing Day that exceeded forecast ROAS.
Programmatic Media Specialist at MYOB
June 1, 2019 - June 1, 2019Managed and optimized AU & NZ programmatic activity, creating and implementing custom audiences via Salesforce Marketing Cloud, Salesforce DMP, DV360, and Google Analytics 360. Liaised with external stakeholders to identify new programmatic technology to test. Key achievement: complete remarketing strategy significantly improving overall CPA.
Programmatic Lead at OMD Programmatic
May 1, 2018 - May 1, 2018Programmatic Media & Paid Social Lead responsible for the implementation and optimization of campaigns across multiple DSPs. Managed relationships with internal stakeholders and developed campaign strategies with media planners. Provided in-depth analysis & insights across scheduled and ad hoc reports. Led a team of Digital Traders and Digital Assistants. Provided monthly industry updates and performance highlights via internal newsletter. Key Achievement: Delivered a highly localized mobile DSP campaign increasing foot traffic to retail stores across Australia.
AV Account Manager at MEC
October 1, 2016 - October 1, 2016Online Video, YouTube specialist; exclusive day-to-day management of TrueView & Google Preferred campaigns across the agency. Provided strategic insight & developed MEC’s online video narrative aligned with industry trends. Key Achievement: Ran a half-million pound YouTube campaign featuring high-profile influencers and football stars that redefined campaign approaches.
Performance Account Manager at MEC
March 1, 2015 - March 1, 2015Paid Search: Daily management & optimization of paid search and TrueView campaigns across Google Adwords & Bing. Presented strategic responses to planners & clients.
Biddable Account Manager at M4C
December 1, 2014 - December 1, 2014Paid Search & Social Media Marketing: Daily management & optimisation of biddable media campaigns across Google, Bing, YouTube, Facebook, Twitter & LinkedIn. Liaisons with clients, media planners & publishers. In-depth analysis & insight across scheduled & ad hoc reports.
Campaign Performance Manager at ReachLocal UK
April 1, 2014 - April 1, 2014Campaign Performance Manager: PPC Search Engine Marketing; daily campaign management & optimisation of campaigns across Google & Bing networks. Maintained campaigns using ReachLocal’s automated platform. Liaisons with advertisers as part of the ‘Alpha’ team.
Search Engine Marketing at Catch! Media.
May 1, 2012 - May 1, 2012Day-to-day campaign management & optimization of campaigns across Google Search, Google Display Network and YouTube. Liaisons with clients & account managers for feedback and strategy.
Education
BA at University of Canterbury
January 1, 2007 - November 1, 2009BA at University of Canterbury, Christchurch
January 1, 2007 - November 1, 2009Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
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Intermediate
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