A dedicated, passionate, and empathetic interaction designer with three years of extensive experience actively engaged in diverse HCD, ECD, UCD, and Lean UX projects in HCI and Human-Centred Design Research. With experience in user experience and user research, my strong skills in Figma (wireframing & prototyping), user stories, personas, journey mapping, and thematic analysis allow me to apply comprehensive creative design thinking and problem-solving skills to design solutions that meet target users' needs and enhance their well-being. I truly value a collaborative work environment that prioritises mental well-being and is dedicated to advancing technology to enhance the quality of life through innovative and sustainable solutions. My passion drives me to initiate innovative projects and stay up-to-date with the latest industry trends and emerging technologies. In five years, I aim to grow my expertise and take on greater leadership responsibilities, such as becoming a UX lead, where I can contribute to creating impactful user experiences.…

Maxine Cheng

A dedicated, passionate, and empathetic interaction designer with three years of extensive experience actively engaged in diverse HCD, ECD, UCD, and Lean UX projects in HCI and Human-Centred Design Research. With experience in user experience and user research, my strong skills in Figma (wireframing & prototyping), user stories, personas, journey mapping, and thematic analysis allow me to apply comprehensive creative design thinking and problem-solving skills to design solutions that meet target users' needs and enhance their well-being. I truly value a collaborative work environment that prioritises mental well-being and is dedicated to advancing technology to enhance the quality of life through innovative and sustainable solutions. My passion drives me to initiate innovative projects and stay up-to-date with the latest industry trends and emerging technologies. In five years, I aim to grow my expertise and take on greater leadership responsibilities, such as becoming a UX lead, where I can contribute to creating impactful user experiences.…

Available to hire

A dedicated, passionate, and empathetic interaction designer with three years of extensive experience actively engaged in diverse HCD, ECD, UCD, and Lean UX projects in HCI and Human-Centred Design Research. With experience in user experience and user research, my strong skills in Figma (wireframing & prototyping), user stories, personas, journey mapping, and thematic analysis allow me to apply comprehensive creative design thinking and problem-solving skills to design solutions that meet target users’ needs and enhance their well-being.

I truly value a collaborative work environment that prioritises mental well-being and is dedicated to advancing technology to enhance the quality of life through innovative and sustainable solutions. My passion drives me to initiate innovative projects and stay up-to-date with the latest industry trends and emerging technologies. In five years, I aim to grow my expertise and take on greater leadership responsibilities, such as becoming a UX lead, where I can contribute to creating impactful user experiences.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Co-Founder + Design Lead at Founded Side Project
June 1, 2023 - Present
Founded and designed an app leveraging digital products and technical expertise to empower long-distance couples, aligning the app's purpose with users' needs. Planned and facilitated weekly Scrum and Lean UX meetings, defined the business philosophy, and identified 10+ features to meet target user goals. Key responsibilities: - Designed a 1-hour semi-structured qualitative interview to engage with 12 long-distance relationship couples over a 3-month period, resulting in 3 user stories, 3 personas, and 3 MVP features for the app. - Planned and facilitated weekly Scrum and Lean UX meetings, defined the business philosophy to align the app's purpose and visual presentation with the needs of target users, resulting in 10 key app features.
Casual Academic Tutor at University of Technology Sydney
February 1, 2023 - November 1, 2024
Tutored in Advanced Interaction Design, delivering UX theory instruction in FEIT; helped students articulate UX insights and prototypes; contributed to student success and high distinctions.
UX Designer / UX Researcher at Belkin
June 1, 2025 - November 1, 2025
Self-curated project researching Gen Z users in Australia and APAC using Human-Centred Design; defined product assortment and customization strategy; ideated solutions and built a mobile-first prototype in Figma enabling user customization and purchase; conducted usability testing to refine final prototype. Key responsibilities: - Conducted 10 user research to understand target users’ behavior, mobile shopping trends, and digital preferences, developing into product definition, user persona, journey maps to present to the stakeholder. - Brainstorm with the team and translate research into competitor analysis, design challenges and opportunities, developing into 3 UI models sketches with concept rationale. - Build a low-to-medium fidelity interactive prototype, ensuring the process flow is intuitive, accessible, and tailored to Gen Z attitudes, behaviors, and expectations. - Conduct 5 usability test sessions with demographic, evaluate understanding of customization options, interaction flows, and overall delight for prototype iterations, leading to final, high-fidelity prototype with user flows clearly annotated.

Education

Master of Interaction Design at University of Technology Sydney
February 20, 2023 - November 30, 2024
- GPA: 6.50 (out of 7.0) and WAM: 82.75% (Distinction overall), achieving eight High Distinctions across core subjects, including Advanced Interaction Design (88) and Human-Centred Design Research Methods (88). - Event Organiser and Board Member of the UTS Apple Foundation Program Alumni Board, strengthening my design thinking and problem-solving skills. - Podcast Producer and Event Facilitator of International Student in Australia, strengthening my leadership and event planning skills. - Member of UTS Access and Inclusion Plan – Appreciative Inquiry, developing my user-centred design and appreciative inquiry skills. - Mentee of the UTS Lucy Mentoring Program, developing my networking and collaboration skills. - Won two hackathon awards: Rapido & StreetKind Hackathon: Rapido Innovation Excellence Award + Rapido & Marintec Hackathon: Rapido Award

Qualifications

Rapido Innovation Excellence Award
January 11, 2030 - January 2, 2026
Rapido Award
January 11, 2030 - January 2, 2026

Industry Experience

Education, Software & Internet, Professional Services

Skills

Experience Level