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Hi, I'm Maxine Macalino, an early-career professional who thrives at the intersection of digital marketing and project management. I have over six years of experience delivering digital campaigns, coordinating complex projects, and providing freelance brand consulting to help clients reach their growth goals. I'm a lifelong learner currently expanding my toolkit with fresh certifications from the University of Virginia's Digital Marketing Science Program.…Hi, I'm Maxine Macalino, an early-career professional who thrives at the intersection of digital marketing and project management. I have over six years of experience delivering digital campaigns, coordinating complex projects, and providing freelance brand consulting to help clients reach their growth goals. I'm a lifelong learner currently expanding my toolkit with fresh certifications from the University of Virginia's Digital Marketing Science Program.

Maxine Macalino

Content Strategist, Marketing Strategist, Marketing Consultant, +2

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Hi, I'm Maxine Macalino, an early-career professional who thrives at the intersection of digital marketing and project management. I have over six years of experience delivering digital campaigns, coordinating complex projects, and providing freelance brand consulting to help clients reach their growth goals. I'm a lifelong learner currently expanding my toolkit with fresh certifications from the University of Virginia's Digital Marketing Science Program.…Hi, I'm Maxine Macalino, an early-career professional who thrives at the intersection of digital marketing and project management. I have over six years of experience delivering digital campaigns, coordinating complex projects, and providing freelance brand consulting to help clients reach their growth goals. I'm a lifelong learner currently expanding my toolkit with fresh certifications from the University of Virginia's Digital Marketing Science Program.

Available to hire

Hi, I’m Maxine Macalino, an early-career professional who thrives at the intersection of digital marketing and project management. I have over six years of experience delivering digital campaigns, coordinating complex projects, and providing freelance brand consulting to help clients reach their growth goals. I’m a lifelong learner currently expanding my toolkit with fresh certifications from the University of Virginia’s Digital Marketing Science Program.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing and Communications Coordinator at Marashlian & Donahue, PLLC.

September 1, 2022 - Present

Led marketing projects from strategy to implementation, including managing internal and external communications across client advisories, LinkedIn, the firm’s website, newsletters, conferences, and announcements. Spearheaded the implementation and management of the Lawmatics CRM, overseeing database migration, establishing streamlined workflows, and automating processes to enhance efficiency. Developed and executed marketing strategies, including content planning, posting schedules, engagement tactics, and digital campaigns, while defining KPIs, scopes, and objectives. Coordinated a webinar series featuring workshops, managing all aspects from planning and promotion to execution and follow-up. Collaborated with internal teams and external vendors to create and update print and digital marketing materials, maintain marketing resources, and ensure alignment with the firm’s branding.

Marketing Specialist at Freelance

January 1, 2024 - Present

Partner with small businesses and professionals to develop end-to-end marketing strategies aligned with business growth goals. Led branding and messaging development, ensuring consistency across website copy, visual identity, and social media platforms. Developed and executed social media content strategies, including content planning, platform-specific messaging, and engagement tactics. Provided ongoing marketing guidance to support visibility, credibility, and practice growth.

Executive Assistant to the CEO at Speaking with Impact

October 1, 2021 - September 30, 2022

Oversaw SOWs by drafting, uploading, and tracking within the sales pipeline. Monitored project milestones and progress through project management software to ensure teams are in alignment and on track with set timeline. Coordinated executive outreach and external relation efforts to and from the CEO. Arranged and maintained travel arrangements for both international and domestic travel. Managed client relationships through customer relationship management systems.

Communications Intern at Capital Women’s Care

June 1, 2019 - August 31, 2019

Assisted in writing and editing copy for client educational primers, office brochures, and internal communications. Collaborated with other interns to develop and implement an effective communication strategy for CNA campaign. Organized client outreach for campaign awareness in local high schools within the DC area.