Hello Chef - Food/Cooking Commercial

This is a social media campaign commercial, that introduces Hello Chef, a service that simplifies cooking by delivering fresh pre-portioned ingredients and delicious recipes that one can cook in around 30 minutes. The idea was to create a video that would introduce a new service concept for the region in an easy going way yet maintain a home-made feel as oppose to overly polished and orchestrated aesthetics of a typical food commercial. The campaign proved to be very successful, boosting the sales and taking the business to the next level. The video has gained over 1.7M engagements on YouTube (as of the time of this posting): and has been featured on Facebook and instagram.
This project includes pre-production concept planning, scripting, casting, directing, on location filming with lighting setup, editing, color grading, sound design, delivering versions and subtitles for social platforms.
Director, DOP: Maksim Varfolomeev. Editor: Olga Avramenko. Postproduction: Maksim Varfolomeev. Check my full portfolio and rates at https://five.pictures #explainervideo #advert #filmdirector #videoeditor