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JOURNALIST WITH SOLID EXPERIENCE IN PUBLIC RELATIONS AND CONTENT MARKETING. I had spent 4 years specializing in communications for tech companies until I found my place in the entertainment industry, including music, events, and audiovisual. For a year and a half I’ve worked side by side with the founders of brands like Tranquilo. and VAMO Podcast, as well as artists like Letrux. Since 2025, I have been with Grupo ND, being responsible for the multi-channel distribution of their new YouTube channels. IF YOUR BUSINESS NEEDS SOMEONE WHO IS NOT AFRAID TO DO THINGS DIFFERENTLY, YOU ARE ON THE RIGHT PORTFOLIO.…JOURNALIST WITH SOLID EXPERIENCE IN PUBLIC RELATIONS AND CONTENT MARKETING. I had spent 4 years specializing in communications for tech companies until I found my place in the entertainment industry, including music, events, and audiovisual. For a year and a half I’ve worked side by side with the founders of brands like Tranquilo. and VAMO Podcast, as well as artists like Letrux. Since 2025, I have been with Grupo ND, being responsible for the multi-channel distribution of their new YouTube channels. IF YOUR BUSINESS NEEDS SOMEONE WHO IS NOT AFRAID TO DO THINGS DIFFERENTLY, YOU ARE ON THE RIGHT PORTFOLIO.

Maya Lâinna Soares

Video Editor, Writer, Content Producer, +4

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JOURNALIST WITH SOLID EXPERIENCE IN PUBLIC RELATIONS AND CONTENT MARKETING. I had spent 4 years specializing in communications for tech companies until I found my place in the entertainment industry, including music, events, and audiovisual. For a year and a half I’ve worked side by side with the founders of brands like Tranquilo. and VAMO Podcast, as well as artists like Letrux. Since 2025, I have been with Grupo ND, being responsible for the multi-channel distribution of their new YouTube channels. IF YOUR BUSINESS NEEDS SOMEONE WHO IS NOT AFRAID TO DO THINGS DIFFERENTLY, YOU ARE ON THE RIGHT PORTFOLIO.…JOURNALIST WITH SOLID EXPERIENCE IN PUBLIC RELATIONS AND CONTENT MARKETING. I had spent 4 years specializing in communications for tech companies until I found my place in the entertainment industry, including music, events, and audiovisual. For a year and a half I’ve worked side by side with the founders of brands like Tranquilo. and VAMO Podcast, as well as artists like Letrux. Since 2025, I have been with Grupo ND, being responsible for the multi-channel distribution of their new YouTube channels. IF YOUR BUSINESS NEEDS SOMEONE WHO IS NOT AFRAID TO DO THINGS DIFFERENTLY, YOU ARE ON THE RIGHT PORTFOLIO.

Available to hire

Florianopolis, Brazil

JOURNALIST WITH SOLID EXPERIENCE IN PUBLIC RELATIONS AND CONTENT MARKETING.

I had spent 4 years specializing in communications for tech companies until I found my place in the entertainment industry, including music, events, and audiovisual. For a year and a half I’ve worked side by side with the founders of brands like Tranquilo. and VAMO Podcast, as well as artists like Letrux.

Since 2025, I have been with Grupo ND, being responsible for the multi-channel distribution of their new YouTube channels.

IF YOUR BUSINESS NEEDS SOMEONE WHO IS NOT AFRAID TO DO THINGS DIFFERENTLY, YOU ARE ON THE RIGHT PORTFOLIO.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

Mid-level Social Media Analyst at potLab

August 1, 2025 - May 1, 2026

Responsible for social media strategy of YouTube channels, with main focus on subscriber conversion. Organized and analyzed weekly and monthly reports (Instagram, Shorts, TikTok, LinkedIn). Used AI to optimize short content edits, posting 6 videos daily with OpusClip and CapCut. Scripted, directed and filmed short content reaching over 1 million views on TikTok. Worked with consumer trend forecasters to film weekly trend content; end-to-end ownership of original short-form content including scripting, directing, filming, and post-production editing.

Remote Community Manager at Tranquilo Florianópolis

March 1, 2025 - July 1, 2025

Responsible for creating, nurturing, and strengthening the connection between Tranquilo and its audience across all direct communication channels. Managed WhatsApp groups across six cities with 10k+ members; developed engagement strategies; automated workflows (ManyChat); created and coordinated interactive Instagram Stories calendar; ensured all channels were organized, up-to-date and monitored daily.

Social Media Manager at VAMO Podcast

May 1, 2024 - March 1, 2025

In charge of content strategy development and execution across social media platforms (Instagram, YouTube, Shorts, TikTok); supervised and approved work from designers and video editors, ensuring consistency in language, branding, and timing; monitored trends and proposed new formats and creative approaches; managed podcast presence on Spotify and YouTube.

Freelance Remote Social Media and Content Analyst

June 1, 2023 - Present

Production of visual content; video scripting, filming and editing for social media; content planning; posting and/or scheduling of media; community management (WhatsApp Business, email, Instagram, TikTok, Worldpackers).

Social Media Manager at Tranquilo Florianópolis

June 1, 2023 - March 1, 2024

In charge of the Instagram account for the local operation in Florianópolis, building its digital presence from scratch to 15.7k followers. Created and executed content calendar aligned with weekly/monthly events and brand strategy; built a WhatsApp community from scratch reaching 1.3k members; wrote, filmed, and edited Instagram videos; produced and published daily posts; provided real-time mobile coverage of 19 events with audiences ranging 100-500 attendees.

Junior PR Analyst at Dialetto Florianópolis

September 1, 2020 - June 1, 2023

Managed and organized tasks for accounts assistants, reviewing texts and strategies produced by interns; conducted and planned press strategy for events, achieving more than 800 press mentions in three months for the startup investment event Bossa Nova Investimentos, and coordinated press coverage; conducted media training for executives such as finance and operations directors, CEOs and CTOs.

Communications Intern at Universidade Federal de Santa Catarina (UFSC)

August 1, 2019 - September 1, 2020

Wrote news for the university site; produced content for Instagram; covered events with news and photography.