May Fernandes

Available to hire

I’m an award-winning graphic designer with 15 years of experience and a dual background in Graphic Design and Baking & Pastry.

About

I’m an award-winning graphic designer with 15 years of experience and a dual background in Graphic Design and Baking & Pastry. My journey has taken me through various roles in agencies, print media, and internal marketing teams, where I honed my design skills. As a pastry chef, I had the privilege of working at some of Toronto’s most renowned restaurants and bakeries, gaining valuable insights into the food industry.

  • Joined September 2025

Languages

  • EnglishFluent
  • FrenchIntermediate
  • PortugueseFluent
  • Spanish; CastilianIntermediate

Industry experience

  • Media & Entertainment
  • Consumer Goods
  • Professional Services
  • Education
  • Software & Internet
  • Retail

More experts in Toronto, Canada

Projects · 10

Guela Tapas Bar // Branding & Signage

Guela, Tapas Bar is a concept brand inspired by the vibrant culture of La Garganta, Cáceres, Spain. Owners, Lola and Rosalía, desired a fun and edgy brand that also pays homage to Spanish culture. A place for people to have fun, toast their friends, bring a date and experience the flavours from the Mediterranean. Dive into the visual identity we crafted for Guela and see how we blend tradition with innovation. From menus to signage, we explore the colours, patterns and illustrations we developed for the Guela universe. Creating multiple applications for your visual identity is the best way to make sure your brand is cohesive.

  • Brand Designer
  • Concept Visualizer
  • Creative Director
  • +1

Work experience· 6 roles

Freelance Branding & Packaging Creative · Grids & GoodsJan 2024 – Present · 2 yrs 11 mos

Founder of Grids & Goods, a design studio supporting food entrepreneurs and consumer brands. Led identity, packaging, and collateral design for CPG brands in food and beverage. Delivered full creative direction—from naming and visual identity to packaging systems and marketing assets. Created bilingual labels, art-directed photoshoots, and developed social media templates. Focused on small teams and mission-driven businesses.

Head of Creative · Beanfield MetroconnectNov 2023 – Sep 2025 · 1 yr 11 mos

Rebranded company’s visual identity across print, web, and digital platforms. Directed integrated marketing campaigns (B2B + B2C ) and managed external vendors. Led a small in-house team of designers and oversaw all creative output.

Art Director · UCLA HealthSep 2021 – Sep 2025 · 4 yrs 1 mo

Built new brand guidelines for reports, magazines, and community outreach. Oversaw art direction, typography, and content hierarchy across print and digital. Mentored junior designers and maintained brand consistency in a high-volume environment.

Visual Designer · Freeletics appMay 2020 – Sep 2025 · 5 yrs 5 mos
Senior Designer · Abril publisherJan 2018 – Sep 2025 · 7 yrs 9 mos
Graphic Designer · PROS agencyJan 2012 – Sep 2025 · 13 yrs 9 mos

Education

Baking and Pastry Arts · George Brown College2018 – 2020
Diploma · George Brown College2018 – 2020
Master of Editorial Arts · Istituto Europeo di Design2012
Bachelor in Graphic Design · Universidade de Brasília2005 – 2010

Certifications and awards· 9

ÑH Infographic winner (Bronze)2017 – 2025
SPD 52 Merit Winner2017 – 2025
Abril Publisher Jornalism Award2016 – 2025
ADG Brazil | Art Direction2016 – 2025

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