I blend a thoughtful, structured way of working with a strong creative and visual mindset. Inspired by nature, composition, and craftsmanship, I enjoy working both independently and in collaborative, engaged teams.
I run a freelance design and illustration practice, developing projects from concept to final delivery, and I actively share and sell my work via online platforms like Etsy. I enjoy hands-on work, field experience, and design challenges that combine aesthetics with practical outcomes.
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Branding • Product Design • Instagram • Etsy
The Mindful Sketchbook is my own digital creative brand where mindfulness and creativity come together. The concept focuses on slowing down, creating with intention, and reconnecting with yourself through simple, accessible creative practices.
I developed the brand from the ground up — including concept, visual identity and tone of voice. The branding is calm, minimal and nature-inspired, with soft colors, airy layouts and hand-drawn elements that support a gentle, non-overwhelming user experience.
The products are digital sketchbook and journaling pages (PDF), designed for both print and iPad use. Each product combines clear structure with an emotional flow, making creativity feel grounding rather than performance-driven.
Alongside product design, I manage Instagram content and an Etsy shop. I create visually consistent social content, write relatable captions, and optimize Etsy listings with strong SEO, clear product storytelling and cohesive branding.
This project shows my ability to combine branding, digital product design, content creation and online strategy into one coherent, human-centered creative concept.
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