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Hi, I’m Muhammad Barkaat Ahmed Khan, a results-driven Paid Media Specialist with 4+ years of experience managing over $1M in cumulative ad spend across Google, Meta, LinkedIn, and TikTok. I’ve delivered measurable ROAS improvements and CPL reductions for clients across more than 20 industries, blending the analytical rigor of an engineering background with strategic marketing expertise gained through hands-on industry work and an MSc in International Marketing & Business Intelligence. I’m comfortable leading multi-channel performance programs for ecommerce brands or managing high-ticket B2B accounts, thriving at the intersection of data, experimentation, and business growth. I enjoy turning data into actionable insights, coordinating cross-functional teams, and shaping end-to-end paid media strategies—from brand positioning and audience architecture to creative direction and funnel optimization. Based in London, I bring a collaborative mindset, clear client communication, and a track record of driving revenue impact through creative testing and precise measurement across global campaigns.…Hi, I’m Muhammad Barkaat Ahmed Khan, a results-driven Paid Media Specialist with 4+ years of experience managing over $1M in cumulative ad spend across Google, Meta, LinkedIn, and TikTok. I’ve delivered measurable ROAS improvements and CPL reductions for clients across more than 20 industries, blending the analytical rigor of an engineering background with strategic marketing expertise gained through hands-on industry work and an MSc in International Marketing & Business Intelligence. I’m comfortable leading multi-channel performance programs for ecommerce brands or managing high-ticket B2B accounts, thriving at the intersection of data, experimentation, and business growth. I enjoy turning data into actionable insights, coordinating cross-functional teams, and shaping end-to-end paid media strategies—from brand positioning and audience architecture to creative direction and funnel optimization. Based in London, I bring a collaborative mindset, clear client communication, and a track record of driving revenue impact through creative testing and precise measurement across global campaigns.

Muhammad Barkaat Ahmed Khan

Performance Marketer, Digital Marketer, Growth Marketer

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Hi, I’m Muhammad Barkaat Ahmed Khan, a results-driven Paid Media Specialist with 4+ years of experience managing over $1M in cumulative ad spend across Google, Meta, LinkedIn, and TikTok. I’ve delivered measurable ROAS improvements and CPL reductions for clients across more than 20 industries, blending the analytical rigor of an engineering background with strategic marketing expertise gained through hands-on industry work and an MSc in International Marketing & Business Intelligence. I’m comfortable leading multi-channel performance programs for ecommerce brands or managing high-ticket B2B accounts, thriving at the intersection of data, experimentation, and business growth. I enjoy turning data into actionable insights, coordinating cross-functional teams, and shaping end-to-end paid media strategies—from brand positioning and audience architecture to creative direction and funnel optimization. Based in London, I bring a collaborative mindset, clear client communication, and a track record of driving revenue impact through creative testing and precise measurement across global campaigns.…Hi, I’m Muhammad Barkaat Ahmed Khan, a results-driven Paid Media Specialist with 4+ years of experience managing over $1M in cumulative ad spend across Google, Meta, LinkedIn, and TikTok. I’ve delivered measurable ROAS improvements and CPL reductions for clients across more than 20 industries, blending the analytical rigor of an engineering background with strategic marketing expertise gained through hands-on industry work and an MSc in International Marketing & Business Intelligence. I’m comfortable leading multi-channel performance programs for ecommerce brands or managing high-ticket B2B accounts, thriving at the intersection of data, experimentation, and business growth. I enjoy turning data into actionable insights, coordinating cross-functional teams, and shaping end-to-end paid media strategies—from brand positioning and audience architecture to creative direction and funnel optimization. Based in London, I bring a collaborative mindset, clear client communication, and a track record of driving revenue impact through creative testing and precise measurement across global campaigns.

Available to hire

Hi, I’m Muhammad Barkaat Ahmed Khan, a results-driven Paid Media Specialist with 4+ years of experience managing over $1M in cumulative ad spend across Google, Meta, LinkedIn, and TikTok. I’ve delivered measurable ROAS improvements and CPL reductions for clients across more than 20 industries, blending the analytical rigor of an engineering background with strategic marketing expertise gained through hands-on industry work and an MSc in International Marketing & Business Intelligence. I’m comfortable leading multi-channel performance programs for ecommerce brands or managing high-ticket B2B accounts, thriving at the intersection of data, experimentation, and business growth.

I enjoy turning data into actionable insights, coordinating cross-functional teams, and shaping end-to-end paid media strategies—from brand positioning and audience architecture to creative direction and funnel optimization. Based in London, I bring a collaborative mindset, clear client communication, and a track record of driving revenue impact through creative testing and precise measurement across global campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Paid Media Specialist at Zimmer Marketing (USA), Remote

February 1, 2025 - Present

Manage multi-channel paid media campaigns across Google, Meta, LinkedIn, and TikTok for a portfolio of concurrent client accounts, maintaining ROAS targets and CPL across engagements. Drive measurable CPL reductions by refining audience segmentation and optimizing landing pages. Lead weekly performance reviews and monthly client-facing reporting, translating campaign data into strategic recommendations to strengthen retention and upsell opportunities. Coordinate across creative, analytics, and account management teams to ensure accurate conversion tracking, on-brand creatives, and smooth campaign delivery. Diagnose and resolve tracking and attribution issues with GA4 and Google Tag Manager, closing data blind spots and sharpening budget allocation. Build automated lead-nurturing workflows in HubSpot, improving response times and handoffs between marketing and client teams.

Digital Ads Specialist at Athena Marketing & Advertising (USA), Remote

November 1, 2021 - December 1, 2024

Set up client ad accounts end-to-end from scratch including pixel installation, conversion event configuration, and full tracking architecture; designed and executed paid media strategies for new client accounts, covering brand positioning, audience architecture, creative direction, and funnel build. Wrote and iterated ad copy across Google, Meta, and LinkedIn, conducting keyword research, competitor analysis, and audience profiling to inform targeting and creative decisions. Ran B2B paid search and LinkedIn campaigns for aviation and industrial-parts clients, prioritising lead quality for high-ticket, long sales-cycle deals. Built and managed social commerce storefronts across TikTok Shop, Instagram Shop, and Facebook Shop for fashion, beauty, and pet-products clients, improving add-to-cart and purchase conversion rates. Produced monthly performance reports covering ROAS, CPL, and ROI across accounts, enabling data-driven budget reallocation and client growth conversations. Progressed