Available to hire
Social Media & Digital Marketing professional with 4+ years of experience building content strategies, growing online communities, and managing multi-channel marketing campaigns. Experienced in short-form video content, content calendars, and filming Stories & Reels.
Skilled in Instagram, TikTok, Meta Ads, Canva, CapCut, community engagement, and client-facing communication, with strong capabilities in analytics, reporting, and audience growth through social-first, education-driven content.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Work Experience
Digital Marketing Manager at Variety Manitob a
September 1, 2025 - April 30, 2026Managed social media and paid advertising campaigns to increase community engagement. Produced and edited short-form videos, social posts, and community-focused content. Planned and created Instagram Stories that drove community interaction and follower retention. Increased community engagement by over 50% through audience-focused content strategies. Created performance reports using Meta Business Suite and provided recommendations to improve engagement and conversion rates. Collaborated with leadership, designers, and external partners to create authentic, impactful content.
Digital Marketing Manager at Variety Manitoba
September 1, 2025 - April 30, 2026Managed social media and paid advertising campaigns to increase community engagement. Produced and edited short-form videos, social posts, and community-focused content. Planned and created Instagram Stories to drive community interaction and follower retention. Increased community engagement by over 50% using audience-focused content strategies. Created performance reports using Meta Business Suite and provided recommendations to improve engagement and conversion rates. Collaborated with leadership, designers, and external partners to create authentic, impactful content.
Digital Marketing Manager at Variety, the Children's Charity of Manitoba
September 1, 2025 - April 1, 2026Coordinated integrated marketing campaigns across email, paid social, Google Ads, and web platforms; managed timelines, approvals, and stakeholder communications across concurrent initiatives. Built Google Analytics dashboards and translated performance data into leadership recommendations for channel optimization and campaign decisions. Supported website updates, internal digital communications, and social media initiatives aligned with organizational priorities. Collaborated with influencers and creators to coordinate assets, QA, and publishing schedules; managed partnerships with influencers whose values align with the charity's brand.
Social Media Coordinator at Vector Corrosion Technologies
May 1, 2024 - March 31, 2025Created long and short content for the company’s LinkedIn and YouTube channels. Increased LinkedIn audience growth by 30% through content strategy and consistent publishing. Created content for social media, blogs, newsletters, and website pages. Coordinated marketing campaigns, webinars, and promotional activities while collaborating with sales, leadership, and technical teams. Designed, scheduled, and published posts using social media management tools on a regular basis.
Marketing & Event Coordinator at Vector Corrosion Technologies
May 1, 2024 - March 1, 2025Developed and executed integrated marketing strategies across LinkedIn, Google Ads, email, and organic social for a global B2B brand. Coordinated 10+ webinars and 16+ global trade shows, managing logistics, vendor relationships, promotional assets, budgets, and post-event recaps. Collaborated with technical experts, leadership, and sales stakeholders to develop presentations, webinar content, marketing collateral, newsletters, and client-facing communications. Managed relationships with external designers, developers, and copywriters to ensure timely delivery of assets and QA. Executed social media scheduling, website content coordination, and cross-channel asset management; produced SEO-optimized blog content.
Marketing Lead at Missiva Apply
October 1, 2023 - PresentDeveloped and executed integrated marketing campaigns across email, webcasts, social, SMS, and landing pages for B2C audiences at national scale. Hosted 10+ webinars with 2,000+ registrants and 500+ live attendees, using Instagram as the primary acquisition channel. Led a 20-person remote team responsible for content delivery, publishing cadence, and brand alignment reviews. Built the brand’s digital presence from zero across content strategy, Instagram, TikTok, email automation, and landing pages, growing two Instagram accounts to 100K+ and 11K+ followers. Leveraged Claude and ChatGPT daily throughout the marketing workflow for content creation, campaign planning, ideation, and QA to accelerate execution. Managed community engagement and audience interaction across Instagram & TikTok.
Program Specialist (FEAD - Female Entrepreneurs Accelerator) at FEAD (Female Entrepreneurs Accelerator)
May 1, 2023 - October 31, 2023Led organic social media planning and execution across Instagram and LinkedIn. Developed marketing strategies and promotional campaigns for an 8-week accelerator program. Increased participant engagement by 25% through content marketing, webinars, and community-building initiatives. Created digital content including videos, social campaigns, newsletters, and educational resources. Organized a webinar series and coordinated partnerships with industry experts, mentors, and entrepreneurs.
Program Specialist at FEAD (Female Entrepreneurs Accelerator)
May 1, 2023 - October 31, 2023Led organic social media planning and execution across Instagram and LinkedIn. Developed marketing strategies and promotional campaigns for an 8-week accelerator program. Increased participant engagement by 25% through content marketing, webinars, and community-building initiatives. Created digital content including videos, social campaigns, newsletters, and educational resources. Organized a webinar series and coordinated partnerships with industry experts, mentors, and entrepreneurs.
Marketing & Program Specialist, FEAD Accelerator at Saskatchewan Food Industry Development Centre
May 1, 2023 - October 1, 2023Led end-to-end program marketing and participant communications, improving satisfaction and engagement by 25% through structured messaging and coordination. Coordinated development and delivery of 50+ marketing and educational content assets including webinars, online courses, podcasts, and promotional materials. Supported program communications, participant engagement initiatives, and event-related marketing activities across multiple digital channels. Collaborated with cross-functional stakeholders to manage timelines, content development, and promotional deliverables. Created and managed digital content across website, LinkedIn, Instagram, and YouTube.
Social Media Manager at Missviva Apply
August 1, 2022 - May 31, 2024Built and scaled two Instagram accounts to 100K+ and 50K+ followers through strategic content planning, audience engagement, and educational social campaigns. Developed and managed content calendars across YouTube, Instagram, and TikTok. Created short-form video content (Reels, Stories, and promotional campaigns) using Canva and CapCut. Managed Meta Ads campaigns supporting lead generation, audience growth, and brand awareness. Hosted and promoted webinar campaigns averaging 2,000+ registrations and 500+ live attendees. Analyzed audience behavior and engagement metrics to continuously improve content strategy.
Social Media Manager at Missviva
August 1, 2022 - May 31, 2024Built and scaled two Instagram accounts from zero to 100K+ and 50K+ followers through strategic content planning, audience engagement, and educational social campaigns. Developed and managed content calendars across YouTube, Instagram, and TikTok. Created short-form video content including Reels, Stories, and promotional campaigns using Canva and CapCut. Managed Meta Ads campaigns to support lead generation, audience growth, and brand awareness. Hosted and promoted webinar campaigns averaging 2,000+ registrations and 500+ live attendees. Analyzed audience behavior and engagement metrics to continuously improve content strategy.
Social Media Manager at Missvivia Apply
August 1, 2022 - May 31, 2024Built and scaled two Instagram accounts to 100K+ and 50K+ followers through strategic content planning, audience engagement, and educational social campaigns. Developed and managed content calendars across YouTube, Instagram, and TikTok. Created short-form video content including Reels, Stories, and promotional campaigns using Canva and CapCut. Managed Meta Ads campaigns to support lead generation, audience growth, and brand awareness. Hosted and promoted webinar campaigns, averaging 2,000+ registrations and 500+ live attendees. Analyzed audience behavior and engagement metrics to continuously improve content strategy.
Education
Master of Health Sciences at University of Saskatchewan
January 11, 2030 - May 21, 2026Bachelor of Biochemistry & Cellular Biology at Constructor University
January 11, 2030 - May 21, 2026Master of Health Sciences at University of Saskatchewan
January 11, 2030 - August 26, 2026Master of Health Sciences at University of Saskatchewan
January 11, 2030 - August 26, 2026Master of Health Sciences at University of Saskatchewan
January 11, 2030 - August 26, 2026GA4 Data & Reports (training) at Google
January 11, 2030 - August 26, 2026Master of Health Sciences at University of Saskatchewan
January 11, 2030 - August 26, 2026Master of Health Sciences at University of Saskatchewan
January 11, 2030 - August 26, 2026Qualifications
PMI-PBA Certification – Project Management Institute, Toronto, Canada
January 11, 2030 - May 21, 2026Google Digital Marketing & E-Commerce Certification – Google
January 11, 2030 - May 21, 2026Dive Deep into GA4 Data and Reports – Google
January 11, 2030 - May 21, 2026LinkedIn Learning: Business Acumen for Project Managers | Project Management Foundations: Ethics | Sales Strategies in a New World of Selling | Sales: Closing Strategies
January 11, 2030 - May 21, 2026PMI Project Management (PMP-PBA)
January 11, 2030 - August 26, 2026PMI Project Management (PMI-PBA)
January 11, 2030 - August 26, 2026Dive Deeper into GA4 Data and Reports — Google
January 11, 2030 - August 26, 2026Google Ads Essential Training — LinkedIn
January 11, 2030 - August 26, 2026Google Digital Marketing & E-Commerce Certificate
January 11, 2030 - August 26, 2026Business Acumen for Project Managers — LinkedIn
January 11, 2030 - August 26, 2026SEO Principles: An Essential Guide for Beginners — SEMrush
January 11, 2030 - August 26, 2026PMI Project Management (PMI-PBA) Certification
January 11, 2030 - August 26, 2026Google Digital Marketing & E-Commerce Certificate
January 11, 2030 - August 26, 2026Google Ads Essential Training
January 11, 2030 - August 26, 2026Dive Deeper into GA4 Data and Reports
January 11, 2030 - August 26, 2026Business Acumen for Project Managers
January 11, 2030 - August 26, 2026SEO Principles: An Essential Guide for Beginners (SEMrush)
January 11, 2030 - August 26, 2026PMP Project Management (PMI-PBA) Certification
January 11, 2030 - August 26, 2026Dive Deeper in to GA4 Data and Reports — Google
January 11, 2030 - August 26, 2026Google Ads Essential Training — LinkedIn
January 11, 2030 - August 26, 2026Google Digital Marketing & E-Commerce Certificate — Google
January 11, 2030 - August 26, 2026SE O Principles: An Essential Guide for Beginners — SEMrush
January 11, 2030 - August 26, 2026PMI Project Management (PMI-PBA) Certification
January 11, 2030 - August 26, 2026PMI Project Management (PMI-PBA) Certification
January 11, 2030 - August 26, 2026Dive Deeper into GA4 Data and Reports
January 11, 2030 - August 26, 2026Google Ads Essential Training
January 11, 2030 - August 26, 2026Google Digital Marketing & E-Commerce Certificate
January 11, 2030 - August 26, 2026Business Acumens for Project Managers
January 11, 2030 - August 26, 2026SEO Principles: An Essential Guide for Beginners — SEMrush
January 11, 2030 - August 26, 2026Industry Experience
Non-Profit Organization, Media & Entertainment, Education, Professional Services, Software & Internet, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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