I'm Mobina Sharifi, a Marketing Manager based in Winnipeg, Manitoba. I specialize in leading integrated campaigns across paid, owned, and earned channels, driving organic social growth and full-funnel launches. I've built audiences from zero to 100K+ on Instagram, supported TikTok growth, and managed webinars, email automation, and cross-functional campaigns. I thrive on collaborating with internal teams and partners to deliver on-brand assets and measurable results.

Mobina Sharifi

I'm Mobina Sharifi, a Marketing Manager based in Winnipeg, Manitoba. I specialize in leading integrated campaigns across paid, owned, and earned channels, driving organic social growth and full-funnel launches. I've built audiences from zero to 100K+ on Instagram, supported TikTok growth, and managed webinars, email automation, and cross-functional campaigns. I thrive on collaborating with internal teams and partners to deliver on-brand assets and measurable results.

Available to hire

I’m Mobina Sharifi, a Marketing Manager based in Winnipeg, Manitoba. I specialize in leading integrated campaigns across paid, owned, and earned channels, driving organic social growth and full-funnel launches.

I’ve built audiences from zero to 100K+ on Instagram, supported TikTok growth, and managed webinars, email automation, and cross-functional campaigns. I thrive on collaborating with internal teams and partners to deliver on-brand assets and measurable results.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Digital Marketing Manager at Variety, the Children's Charity of Manitoba
September 1, 2025 - April 1, 2026
Coordinated integrated marketing campaigns across email, paid social, Google Ads, and web platforms; managed timelines, approvals, and stakeholder communications across concurrent initiatives. Built Google Analytics dashboards and translated performance data into leadership recommendations for channel optimization and campaign decisions. Supported website updates, internal digital communications, and social media initiatives aligned with organizational priorities. Collaborated with influencers and creators to coordinate assets, QA, and publishing schedules; managed partnerships with influencers whose values align with the charity's brand.
Marketing & Event Coordinator at Vector Corrosion Technologies
May 1, 2024 - March 1, 2025
Developed and executed integrated marketing strategies across LinkedIn, Google Ads, email, and organic social for a global B2B brand. Coordinated 10+ webinars and 16+ global trade shows, managing logistics, vendor relationships, promotional assets, budgets, and post-event recaps. Collaborated with technical experts, leadership, and sales stakeholders to develop presentations, webinar content, marketing collateral, newsletters, and client-facing communications. Managed relationships with external designers, developers, and copywriters to ensure timely delivery of assets and QA. Executed social media scheduling, website content coordination, and cross-channel asset management; produced SEO-optimized blog content.
Marketing Lead at Missiva Apply
October 1, 2023 - Present
Developed and executed integrated marketing campaigns across email, webcasts, social, SMS, and landing pages for B2C audiences at national scale. Hosted 10+ webinars with 2,000+ registrants and 500+ live attendees, using Instagram as the primary acquisition channel. Led a 20-person remote team responsible for content delivery, publishing cadence, and brand alignment reviews. Built the brand’s digital presence from zero across content strategy, Instagram, TikTok, email automation, and landing pages, growing two Instagram accounts to 100K+ and 11K+ followers. Leveraged Claude and ChatGPT daily throughout the marketing workflow for content creation, campaign planning, ideation, and QA to accelerate execution. Managed community engagement and audience interaction across Instagram & TikTok.
Marketing & Program Specialist, FEAD Accelerator at Saskatchewan Food Industry Development Centre
May 1, 2023 - October 1, 2023
Led end-to-end program marketing and participant communications, improving satisfaction and engagement by 25% through structured messaging and coordination. Coordinated development and delivery of 50+ marketing and educational content assets including webinars, online courses, podcasts, and promotional materials. Supported program communications, participant engagement initiatives, and event-related marketing activities across multiple digital channels. Collaborated with cross-functional stakeholders to manage timelines, content development, and promotional deliverables. Created and managed digital content across website, LinkedIn, Instagram, and YouTube.

Education

Master of Health Sciences at University of Saskatchewan
January 11, 2030 - May 21, 2026
Bachelor of Biochemistry & Cellular Biology at Constructor University
January 11, 2030 - May 21, 2026

Qualifications

PMI-PBA Certification – Project Management Institute, Toronto, Canada
January 11, 2030 - May 21, 2026
Google Digital Marketing & E-Commerce Certification – Google
January 11, 2030 - May 21, 2026
Dive Deep into GA4 Data and Reports – Google
January 11, 2030 - May 21, 2026
LinkedIn Learning: Business Acumen for Project Managers | Project Management Foundations: Ethics | Sales Strategies in a New World of Selling | Sales: Closing Strategies
January 11, 2030 - May 21, 2026

Industry Experience

Non-Profit Organization, Media & Entertainment, Education, Professional Services, Software & Internet