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I’m Mariela Benitez, a senior digital marketing professional based in Madrid with a solid background in digital marketing, e-commerce, and art direction. I work at the intersection of brand, performance, and design to help brands grow through strategy-driven creativity and data-informed execution. I specialize in Shopify and WooCommerce-based e-commerce, performance marketing, content strategy, and visual direction, blending UX, branding, photography, and digital marketing to build cohesive, high-performing brand ecosystems. I’ve collaborated with fashion, food, retail, and consumer goods brands, delivering scalable, efficient, and visually strong solutions that drive growth.…I’m Mariela Benitez, a senior digital marketing professional based in Madrid with a solid background in digital marketing, e-commerce, and art direction. I work at the intersection of brand, performance, and design to help brands grow through strategy-driven creativity and data-informed execution. I specialize in Shopify and WooCommerce-based e-commerce, performance marketing, content strategy, and visual direction, blending UX, branding, photography, and digital marketing to build cohesive, high-performing brand ecosystems. I’ve collaborated with fashion, food, retail, and consumer goods brands, delivering scalable, efficient, and visually strong solutions that drive growth.

Mariela Benitez

Art Director, Creative Director, Designer, +2

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I’m Mariela Benitez, a senior digital marketing professional based in Madrid with a solid background in digital marketing, e-commerce, and art direction. I work at the intersection of brand, performance, and design to help brands grow through strategy-driven creativity and data-informed execution. I specialize in Shopify and WooCommerce-based e-commerce, performance marketing, content strategy, and visual direction, blending UX, branding, photography, and digital marketing to build cohesive, high-performing brand ecosystems. I’ve collaborated with fashion, food, retail, and consumer goods brands, delivering scalable, efficient, and visually strong solutions that drive growth.…I’m Mariela Benitez, a senior digital marketing professional based in Madrid with a solid background in digital marketing, e-commerce, and art direction. I work at the intersection of brand, performance, and design to help brands grow through strategy-driven creativity and data-informed execution. I specialize in Shopify and WooCommerce-based e-commerce, performance marketing, content strategy, and visual direction, blending UX, branding, photography, and digital marketing to build cohesive, high-performing brand ecosystems. I’ve collaborated with fashion, food, retail, and consumer goods brands, delivering scalable, efficient, and visually strong solutions that drive growth.

Available to hire

I’m Mariela Benitez, a senior digital marketing professional based in Madrid with a solid background in digital marketing, e-commerce, and art direction. I work at the intersection of brand, performance, and design to help brands grow through strategy-driven creativity and data-informed execution.

I specialize in Shopify and WooCommerce-based e-commerce, performance marketing, content strategy, and visual direction, blending UX, branding, photography, and digital marketing to build cohesive, high-performing brand ecosystems. I’ve collaborated with fashion, food, retail, and consumer goods brands, delivering scalable, efficient, and visually strong solutions that drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Art Director and Digital Marketing Consultant at UnMelon Creative

January 1, 2001 - Present

Art Director and digital marketing consultant with a multidisciplinary background in design, marketing, programming, and photography. Conceptualized and executed photographic campaigns, lookbooks, videos, presentations, and brand events; created communication assets for digital channels; led content creation for social media and online campaigns; conducted audience targeting and competitive analysis. Worked with brands in fashion, food, hospitality, and consumer goods, including Rugit Alfombras, Nestlé Argentina, Havanna, Milkaut, La Serenísima, McDonald’s, Arcor, Bagley, Chocolinas, Knorr, Nesquik, Bonafide, Rapanui, and others.

Senior Digital Marketing Manager at Marina St Barth

December 1, 2022 - January 1, 2026

Led digital marketing and e-commerce growth for a luxury fashion brand. Managed end-to-end Shopify operations, performance marketing, content strategy, and brand execution across digital and offline channels; developed and executed social media, email, and SMS campaigns; oversaw product photography and visual identity; implemented AI-aided content optimization; analyzed weekly performance and drove data-informed decisions.

Senior Digital Marketing Manager at Daniella Ortiz Design, CORP

August 1, 2019 - March 1, 2023

Developed and implemented brand identity standards; led inbound demand generation through multichannel campaigns; managed performance marketing budgets, e-commerce marketing strategies, CRM and data organization; designed and analyzed email campaigns; oversaw packaging design and POP materials; collaborated with external agencies to deliver innovative products and solutions.

Digital Marketing Manager at Alfombras RUGit

March 1, 2014 - October 1, 2021

Defined local brand strategy and communications for e-commerce; conducted continuous market, product, and competitor analysis; planned and executed integrated digital campaigns; managed Facebook/Instagram and Google Ads; defined budgets and tracked performance; supported U.S. market expansion and improved internal processes for international growth.

Creative Art Director at foodstylinggroup.com

September 1, 2014 - December 1, 2020

Directed art and creative for gastronomy-focused projects; developed brand narratives through food styling, photography, and visual composition; collaborated with multidisciplinary teams to ensure creative consistency and high-quality execution; led campaigns for Chocolinas, Havanna, Milkaut, Adler, Calsa, Águila, Arcor, McDonald's, and other leading brands.

Designer at upersmedia

October 1, 2011 - September 1, 2013

Designed mobile apps and websites, contributing to GD work; supported visual design and product development.

Asistente de Marketing at UISky TV

January 1, 1999 - January 1, 2001

Marketing assistant role, early career experience in marketing.