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I'm a digital marketing and e-commerce professional with experience managing online stores, optimizing digital campaigns and improving customer acquisition strategies. I have a track record in performance marketing, content management and marketing analytics to increase traffic, engagement and conversion rates. I'm currently pursuing a Master’s Degree in Data-Driven Marketing Intelligence at Nova IMS, Portugal, expanding my ability to translate data into strategic marketing actions across channels and audiences.…I'm a digital marketing and e-commerce professional with experience managing online stores, optimizing digital campaigns and improving customer acquisition strategies. I have a track record in performance marketing, content management and marketing analytics to increase traffic, engagement and conversion rates. I'm currently pursuing a Master’s Degree in Data-Driven Marketing Intelligence at Nova IMS, Portugal, expanding my ability to translate data into strategic marketing actions across channels and audiences.

Marcela Ramos de Goes Cavalcanti

Digital Marketer, Marketing Analyst, Marketing Strategist, +2

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I'm a digital marketing and e-commerce professional with experience managing online stores, optimizing digital campaigns and improving customer acquisition strategies. I have a track record in performance marketing, content management and marketing analytics to increase traffic, engagement and conversion rates. I'm currently pursuing a Master’s Degree in Data-Driven Marketing Intelligence at Nova IMS, Portugal, expanding my ability to translate data into strategic marketing actions across channels and audiences.…I'm a digital marketing and e-commerce professional with experience managing online stores, optimizing digital campaigns and improving customer acquisition strategies. I have a track record in performance marketing, content management and marketing analytics to increase traffic, engagement and conversion rates. I'm currently pursuing a Master’s Degree in Data-Driven Marketing Intelligence at Nova IMS, Portugal, expanding my ability to translate data into strategic marketing actions across channels and audiences.

Available to hire

I’m a digital marketing and e-commerce professional with experience managing online stores, optimizing digital campaigns and improving customer acquisition strategies. I have a track record in performance marketing, content management and marketing analytics to increase traffic, engagement and conversion rates.

I’m currently pursuing a Master’s Degree in Data-Driven Marketing Intelligence at Nova IMS, Portugal, expanding my ability to translate data into strategic marketing actions across channels and audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

E-Commerce and Digital Specialist at Silvex

October 1, 2022 - Present

Responsible for the online store, setting and tracking KPIs, expanding the product portfolio, and maintaining promotional and performance marketing activities. I create and manage content for social media, blogs, and paid media campaigns on Facebook, Instagram, Google Ads and email marketing (Mailchimp). I optimize targeting, engagement and campaign performance, manage online customer interactions, prepare regular marketing analytics and performance reports, and continuously monitor and optimize e-commerce performance, traffic and conversion rates to improve user experience and ROI.

Marketing Analyst at Oh My Cheese

October 1, 2020 - October 1, 2022

Designed the business and marketing plan, researched and developed the product portfolio, visual identity, benchmarking, brand management and communication strategy (4P). Responsible for digital content creation (photos, videos and copy), content management for social media, data analysis (KPIs), customer service/support, and back-office administrative and financial tasks.

Marketing Internship at Blindesign (DOME Ethical Store)

May 1, 2019 - April 1, 2020

Supported digital marketing strategy and execution, including SEO, SEA and social media. Worked with a marketing agency on content production and communication for physical and online stores. Managed product portfolio and supply chain (B2B) and planned/implemented brick-and-mortar store expansion, including strategy, communication, product portfolio growth, and store/office layout.

Marketing Internship at Go.on App

July 1, 2016 - December 1, 2016

Planned and executed digital marketing actions, conducted market, customer and benchmarking research, and produced reports; maintained relationships with marketing/communication agencies.

Marketing Internship at eStoks (Startup)

July 1, 2015 - July 1, 2016

Responsible for digital media strategy and management (Email Marketing - Mailchimp, LinkedIn, Blog, Facebook and SEO), commercial area management, and B2B communications; coordinated a commercial representatives program.

F&I Operator at Viamar Veículos (General Motors Dealership)

January 1, 2015 - July 1, 2015

Automotive financing negotiator between dealers and customers; organized data and submitted credit applications to banks; sold bundled products/services (Insurance and extended warranty) and maintained direct contact with bank operators for credit approvals.

Sales Promoter at General Motors Financial

June 1, 2011 - September 1, 2014

Sold automotive financial services (FDU, Leasing and quota) for GM employees; collected data and submitted credit analyses to banks; provided after-sales support.