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Honors graduate in International Business Administration with experience in brand activation, marketing campaigns, and creative content execution. Skilled in consumer insight, cross-functional collaboration, and project management, with a proven ability to increase engagement, deliver measurable results, and execute impactful brand initiatives. International experience across Paris and San Francisco brings a global perspective on brand strategy, consumer behavior, and market trends—backed by leadership in event programming, community building, partnerships, and digital communications.…Honors graduate in International Business Administration with experience in brand activation, marketing campaigns, and creative content execution. Skilled in consumer insight, cross-functional collaboration, and project management, with a proven ability to increase engagement, deliver measurable results, and execute impactful brand initiatives. International experience across Paris and San Francisco brings a global perspective on brand strategy, consumer behavior, and market trends—backed by leadership in event programming, community building, partnerships, and digital communications.

Madeleine Kruger

Brand Strategist, Marketing Strategist, Marketing Analyst, +2

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Honors graduate in International Business Administration with experience in brand activation, marketing campaigns, and creative content execution. Skilled in consumer insight, cross-functional collaboration, and project management, with a proven ability to increase engagement, deliver measurable results, and execute impactful brand initiatives. International experience across Paris and San Francisco brings a global perspective on brand strategy, consumer behavior, and market trends—backed by leadership in event programming, community building, partnerships, and digital communications.…Honors graduate in International Business Administration with experience in brand activation, marketing campaigns, and creative content execution. Skilled in consumer insight, cross-functional collaboration, and project management, with a proven ability to increase engagement, deliver measurable results, and execute impactful brand initiatives. International experience across Paris and San Francisco brings a global perspective on brand strategy, consumer behavior, and market trends—backed by leadership in event programming, community building, partnerships, and digital communications.

Available to hire

Honors graduate in International Business Administration with experience in brand activation, marketing campaigns, and creative content execution. Skilled in consumer insight, cross-functional collaboration, and project management, with a proven ability to increase engagement, deliver measurable results, and execute impactful brand initiatives.

International experience across Paris and San Francisco brings a global perspective on brand strategy, consumer behavior, and market trends—backed by leadership in event programming, community building, partnerships, and digital communications.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

Norwegian

Intermediate

Spanish; Castilian

Beginner

Work Experience

L’Oréal Brandstorm 2026 at L’Oréal

September 30, 2025 - March 30, 2026

Designed and pitched a luxury fragrance concept in a fast-paced, interdisciplinary, global team environment, integrating consumer insights, creative ideation, and strategic feasibility.

Retail Sales Associate, Key Holder at Clare V., San Francisco

June 1, 2025 - August 31, 2025

Supported in-store operations and visual merchandising to enhance product presentation and client experience. Managed inventory systems and maintained sales tracking in Excel to support performance analysis and business insights. Cultivated client relationships through in-store/endear outreach, contributing to $4,000+ monthly sales via personalized engagement and outreach.

President, Comfort Club at The American University of Paris

August 31, 2023 - Present

Built and scaled a wellness-focused student community by hosting weekly events with 20–30 attendees and driving consistent engagement growth (40% year-over-year). Directed digital communications across Canva, email campaigns, and social media to strengthen brand identity and audience retention. Conceptualized and executed a Wellness Fair attracting 300+ attendees by coordinating partnerships and end-to-end event logistics, including cross-functional collaboration with student organizations.

Vice President, Women in Business Club at The American University of Paris

August 31, 2023 - April 30, 2026

Managed a €1,000+ budget for workshops, speaker series, and networking events for 50+ members. Coordinated logistics, content, and cross-team initiatives to deliver multi-channel brand experiences. Secured partnerships to enhance professional opportunities and event visibility.

Design Production Assistant at Jo & Maddie, San Francisco

May 29, 2023 - August 28, 2023

Assisted in product photography, graphic refinement, and creation of visual content (Canva) across digital platforms. Developed technical proficiency in design execution, visual composition, and creative project coordination. Supported cohesive brand storytelling through consistent visual messaging across digital campaigns and social media channels.