BATTLETECH - Harebrained Schemes Kickstarter Campaign Video
mcnooj82
Published
● Shot, edited, and provided motion graphics for videos promoting the company’s successfully funded Kickstarter
campaign for its revival of the BATTLETECH franchise.
● Consulted directly with the company’s Founders and the project’s Creative Director to establish a strong message and
narrative of achievable funding goals to appeal to the core fandom’s sense of history and nostalgia for the franchise
while also attracting new players.
● Directed and filmed interview footage of project leads and fun inserts of its employees “begging” viewers for funding.
● Combined the live-action footage with concept art, test renders, logos, archival footage/images, smoke and debris
overlays, motion graphic text, and epic original music to give a funding campaign a three-dimensional sense of purpose
and vision.
● Consulted and worked on multiple edits of the campaign video as the Founders thoroughly explored a variety of
approaches on how to put their best foot forward for a successful campaign. Offered fresh eyes and suggestions in
brainstorm sessions as someone unfamiliar with the franchise.
● Delivered a 5-minute version for the initial launch of the campaign. Was brought back to film more footage and edit a
version that condensed the message down to 2-minutes as a call-to-action for the final 48 hours of the campaign. #video #explainervideo #videoeditor #animator #filmdirector