Maria Carolina Torres Restrepo
My goal as a professional is to lead the development of solutions that integrate design, creativity, and systems to drive meaningful impact.
About
My goal as a professional is to lead the development of solutions that integrate design, creativity, and systems to drive meaningful impact. I believe design is not only about how something looks, but how it works and how it is experienced. I aim to build an approach that connects creative vision with scalable structures, bringing fresh perspectives that not only capture attention but also support long-term growth.
- 5 years' experience
- Joined March 2026
Skills· 18
Languages
- Spanish; CastilianFluent
- EnglishFluent
- FrenchBeginner
Industry experience
- Media & Entertainment
- Education
- Professional Services
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Work experience· 5 roles
- Manage end-to-end creator workflows, including outreach, gifting, follow-ups, and posting - Design outreach strategies and content briefs aligned with campaign objectives - Maintain relationships with 400+ creators monthly, ensuring clear and human communication - Develop and optimize operational systems, including databases, automations, and master trackers - Analyze campaign and creator performance to optimize affiliate strategies and scalability
Designed graphic and animated content for social media campaigns and email marketing.
Developed content planning strategies to support the school's communication and outreach efforts. Provided audiovisual support for academic projects and institutional initiatives. Designed and distributed the institutional email newsletter, creating visual and editorial content for internal communication. Produced graphic and multimedia materials to highlight student work, academic projects, and campus activities. Collaborated with faculty and staff to communicate design and architecture projects to the university community.
Education
Certifications and awards
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