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I’m a designer passionate about creating experiences that blend brand storytelling, UX/UI, and thoughtful visual systems. My background spans brand identity, web design, digital design systems, motion, and print, with projects ranging from cultural exhibitions and physical installations to community initiatives and impact-focused startups.
At Data Desk, I crafted the identity, website, and data visualizations to make complex investigative research accessible and engaging for both rigor-focused and philanthropy-minded audiences. At Hunterbrook Media, I built a brand reflecting their mission to uncover under-reported stories, combining urgency, credibility, and clarity into a visual language that resonates with their audience. While at Stinsensqueeze, I worked on the exhibition graphics for Alber Elbaz, translating his playful, larger-than-life personality into bold, colorful spatial expressions.
I’m interested in how graphic, brand, and web design, together with physical and printed outcomes, can communicate ideas clearly, authentically, and with purpose.
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Hunterbrook Media is a newsroom dedicated to uncovering under-reported stories and holding bad actors to account without ads or paywalls, instead funding its work through litigation partnerships and strategic investments through its financial arm based on its reporting. Their investigations have appeared in The New Yorker, The Financial Times, POLITICO, The Wall Street Journal, and more.
Hunterbrook needed a brand that reflected their mission—bringing visibility to under-reported stories and holding bad actors to account—while resonating with its core audience: portfolio managers who value urgency, credibility, and personality by way of subtle flare. I built the identity around a dark-to-light transition to symbolize this mission, paired with a condensed logotype inspired by Vignelli’s proposal for The European Journal to convey urgency and old-school credibility. An abbreviated, ticker-inspired mark nods to their financial focus and influence, while the impactful blue echoes the audience’s sense of style, bringing all elements together with clarity and focus.
Data Desk provides NGOs, think tanks, and media outlets with investigative research and analysis on the global oil and gas sector. Their work has appeared in The Washington Post, The Guardian, Bloomberg, and Le Monde. For instance—identifiing sanctions-busting shipments of jet fuel to Myanmar.
I was brought in to design their identity, website, data visualizations, and documents, with the challenge of appealing to two audiences: one seeking scientific rigor, the other drawn to innovative philanthropic approaches.
The solution embraced a paradox at the heart of data: it captures concrete realities, yet its representation often feels abstract and intangible. This duality became the foundation of the visual concept, inspiring impossible geometry that conveys certainty through disambiguation, while adjustable columns in the layout allow readers to navigate the information according to their perspective. The typeface Inter was chosen for its modern clarity, while the wordmark—customized with inspiration from Akzidenz Grotesk—balances authority with subtle personality, resulting in a confident, logical, yet approachable visual voice that resonates across both audiences.
I lead a small team brought on to develop the identity for Middlesex University’s Degree Show, themed “Radical Creativity.” The exhibition spanned a wide range of disciplines—visual arts, performance, design, games and media—and the challenge lay in creating a system that could unify such diversity without flattening it.
To reflect this range, we gathered material from each course and developed our own image database. I then used a generative adversarial network (GAN) to generate an evolving set of images. I intentionally interrupted the training process once the outputs became abstract and amorphous—visual representations of “pure” creativity always changing. I then transitioned these images between each other creating morphed animations, symbolizing creativity as a living, shifting force. To anchor this visual fluidity, we paired the imagery with a brutalist geometric typeface—a structured counterbalance that gave the imagery both scaffolding and contrast.
While I was working at Stinsensqueeze, I helped produce the identity for a posthumous exhibition celebrating the life and legacy of Alber Elbaz—the iconic former creative director of Lanvin and founder of AZ Factory.
Elbaz was known for his playful spirit, distinctive presence, and commitment to a more inclusive and human-focused fashion industry. The visual language aimed to reflect these qualities with warmth and clarity.
The identity features bold, expressive colors drawn from Elbaz’s personal palette, a rounded, blocky typeface that subtly mirrors his form and character, and layers of collage and hand-drawn sketches inspired by his fashion illustrations. The result is an identity that feels personal, joyful, and true to the designer’s legacy.
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