Hello! I’m Michael D. Yoder, a social media strategist focused on building brand awareness and employee advocacy for large organizations, especially in healthcare. Over the past nearly two decades, I’ve partnered with Marketing and Communications teams to design paid and organic social strategies, execute programs, and measure impact across service lines and initiatives. I also lead and administer an enterprise-wide employee advocacy program, ensuring authentic voices and scalable engagement.
Beyond my role at Corewell Health, I founded LinkedUp Grand Rapids, a community-focused business social network with 18,000+ members. I’m passionate about helping teams adopt effective social media and digital engagement practices that drive real-world results while fostering communities and professional networks.
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