Hello! I’m Michael D. Yoder, a social media strategist focused on building brand awareness and employee advocacy for large organizations, especially in healthcare. Over the past nearly two decades, I’ve partnered with Marketing and Communications teams to design paid and organic social strategies, execute programs, and measure impact across service lines and initiatives. I also lead and administer an enterprise-wide employee advocacy program, ensuring authentic voices and scalable engagement. Beyond my role at Corewell Health, I founded LinkedUp Grand Rapids, a community-focused business social network with 18,000+ members. I’m passionate about helping teams adopt effective social media and digital engagement practices that drive real-world results while fostering communities and professional networks.

Michael D. Yoder

Hello! I’m Michael D. Yoder, a social media strategist focused on building brand awareness and employee advocacy for large organizations, especially in healthcare. Over the past nearly two decades, I’ve partnered with Marketing and Communications teams to design paid and organic social strategies, execute programs, and measure impact across service lines and initiatives. I also lead and administer an enterprise-wide employee advocacy program, ensuring authentic voices and scalable engagement. Beyond my role at Corewell Health, I founded LinkedUp Grand Rapids, a community-focused business social network with 18,000+ members. I’m passionate about helping teams adopt effective social media and digital engagement practices that drive real-world results while fostering communities and professional networks.

Available to hire

Hello! I’m Michael D. Yoder, a social media strategist focused on building brand awareness and employee advocacy for large organizations, especially in healthcare. Over the past nearly two decades, I’ve partnered with Marketing and Communications teams to design paid and organic social strategies, execute programs, and measure impact across service lines and initiatives. I also lead and administer an enterprise-wide employee advocacy program, ensuring authentic voices and scalable engagement.

Beyond my role at Corewell Health, I founded LinkedUp Grand Rapids, a community-focused business social network with 18,000+ members. I’m passionate about helping teams adopt effective social media and digital engagement practices that drive real-world results while fostering communities and professional networks.

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Language

English
Fluent

Work Experience

Lead Digital Marketing Specialist - Social Media at Corewell Health
June 1, 2013 - Present
Lead the strategy and implementation of Corewell Health West Michigan's corporate social media presence across the system, advising on paid and organic social media strategies for service lines and initiatives; responsible for implementing and ongoing administration of the system employee advocacy program.
Founder/Leader at LinkedUp Grand Rapids
March 1, 2008 - Present
Founded and lead LinkedUp Grand Rapids, a business social networking group with over 18,000 members in the Greater Grand Rapids area.
Conversation Starter at Michael Yoder, LLC
June 1, 2010 - June 1, 2013
Functioning as a social business strategist, facilitated social media learning and adoption for individuals, sales teams, and client companies. Developed social media strategies including implementation, and monitoring clients' presence in social media. Specialized in social networking and community development for business.
Account Manager at OtterBase
September 1, 2008 - January 31, 2010
Account management leveraging social media channels for networking and business development; trained employees in the use of social media for the same purpose.
Business Development Representative at Kelly Scientific Resources
April 1, 2007 - September 30, 2008
Business development with life science, food science, and industrial science clients in West Michigan.
Business Development Consultant at VMStrategies, LLC
January 1, 2006 - April 1, 2007
Consulted with small to medium sized businesses on internal and external communications strategy and implementation.
Senior Recruiter at CDI
January 1, 2005 - January 1, 2005
Senior Recruiter on the national recruitment team servicing clients in the Minneapolis/St. Paul area (e.g., US Bank and Target).
Consultant at Meijer
January 1, 1998 - January 1, 2003
Created internal recruiting office for the IT division; transformed recruiting process and oversaw vendor managed services for ~130 contractors; reduced contracted IT labor costs by 25% annually.
Director, Human Resources at US Signal Corporation
March 1, 1989 - March 1, 1996
Created, developed, and oversaw the HR function, including recruitment, payroll, compensation, benefits administration, employee handbook, and management of a HR team.

Education

Master of Arts, Organizational Communication at Western Michigan University
January 1, 1988 - January 1, 1990
BA, Speech & Communications at Geneva College
January 1, 1977 - January 1, 1982

Qualifications

Social Media Marketing Certification
January 11, 2030 - December 19, 2025
Hootsuite Certified Professional
January 11, 2030 - December 19, 2025
Generative AI for Digital Marketers
January 11, 2030 - December 19, 2025
Confronting Bias: Thriving Across Our Differences
January 11, 2030 - December 19, 2025
Content Creation: Strategy and Tools
January 11, 2030 - December 19, 2025

Industry Experience

Healthcare, Professional Services, Media & Entertainment, Software & Internet