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Digital marketing strategist with 3+ years driving B2B SaaS and innovative startup growth through targeted, multi-channel campaign execution, funnel optimization, and data-led experimentation. Experienced in audience research, segmentation across global regions, and compliance-focused messaging workflows. Skilled in performance reporting and pipeline integrity, including bot/invalid traffic filtering and audience sentiment insights. Strong cross-functional collaboration using Agile and tools like Marketo, Salesforce, and Google Analytics to deliver measurable improvements in engagement and lead conversion.…Digital marketing strategist with 3+ years driving B2B SaaS and innovative startup growth through targeted, multi-channel campaign execution, funnel optimization, and data-led experimentation. Experienced in audience research, segmentation across global regions, and compliance-focused messaging workflows. Skilled in performance reporting and pipeline integrity, including bot/invalid traffic filtering and audience sentiment insights. Strong cross-functional collaboration using Agile and tools like Marketo, Salesforce, and Google Analytics to deliver measurable improvements in engagement and lead conversion.

Meet SIngh

Digital Marketer, Marketing Strategist, Social Media Manager, +4

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Digital marketing strategist with 3+ years driving B2B SaaS and innovative startup growth through targeted, multi-channel campaign execution, funnel optimization, and data-led experimentation. Experienced in audience research, segmentation across global regions, and compliance-focused messaging workflows. Skilled in performance reporting and pipeline integrity, including bot/invalid traffic filtering and audience sentiment insights. Strong cross-functional collaboration using Agile and tools like Marketo, Salesforce, and Google Analytics to deliver measurable improvements in engagement and lead conversion.…Digital marketing strategist with 3+ years driving B2B SaaS and innovative startup growth through targeted, multi-channel campaign execution, funnel optimization, and data-led experimentation. Experienced in audience research, segmentation across global regions, and compliance-focused messaging workflows. Skilled in performance reporting and pipeline integrity, including bot/invalid traffic filtering and audience sentiment insights. Strong cross-functional collaboration using Agile and tools like Marketo, Salesforce, and Google Analytics to deliver measurable improvements in engagement and lead conversion.

Available to hire

Digital marketing strategist with 3+ years driving B2B SaaS and innovative startup growth through targeted, multi-channel campaign execution, funnel optimization, and data-led experimentation. Experienced in audience research, segmentation across global regions, and compliance-focused messaging workflows.

Skilled in performance reporting and pipeline integrity, including bot/invalid traffic filtering and audience sentiment insights. Strong cross-functional collaboration using Agile and tools like Marketo, Salesforce, and Google Analytics to deliver measurable improvements in engagement and lead conversion.

Skills

Experience Level

Expert

Expert

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Work Experience

Marketing Specialist / Consultant at Dayforce

August 1, 2025 - Present

Developed and led targeted, multi-channel digital campaigns for a global B2B SaaS HR technology platform, mapping innovative content strategies to specific user personas across 3 global regions. Designed complex multi-language (EN/FR/DE) audience routing workflows while adhering to compliance standards and community opt-out guidelines. Analyzed traffic and engagement metrics to protect pipeline integrity by detecting and filtering bot infiltration using inferred IP analysis, improving accuracy of genuine LLM visibility and user signal reporting. Conducted deep audience research to establish strategic guardrails and validation rules, providing data-backed recommendations enabling standardized content delivery across 10+ cross-functional teams.

Marketing Specialist at Oliver & Bonacini

December 31, 2024 - August 5, 2025

Managed social media and e-commerce digital campaigns reaching over 200,000 prospects, increasing sales engagement by 18% and growing followers by 25%. Collaborated with creative and product design teams to deliver compelling content and optimize landing pages for maximum conversion and customer experience. Reported on campaign performance metrics, provided sales optimization recommendations, and managed ad budgets to drive ROI. Executed multi-channel campaigns across social media, email, and content channels.

Marketing Specialist at Dayforce

August 1, 2024 - Present

Implemented and optimized TikTok and Instagram digital campaigns for global audiences, increasing e-commerce sales by 12% and engagement by 23% through targeted social media strategies and creative product design collaboration. Led audience segmentation, A/B testing, and real-time budget allocation to improve campaign performance metrics, resulting in a 15% boost in ROAS and 20% reduction in CAC. Tracked and analyzed key performance metrics with Google Analytics and Power BI, providing actionable insights to optimize conversion funnels and digital sales growth. Coordinated with cross-functional teams to implement pixel tracking, ensure attribution accuracy, and support product launch campaigns.

Marketing Coordinator

June 1, 2024 - August 1, 2025

Leveraged Agile project management in Asana to streamline stakeholder collaboration and campaign execution, reducing SLA for high-priority communication deployments from 5 days to under 2 hours. Partnered cross-functionally to launch 48 specialized digital assets, using rigorous A/B testing to refine messaging, adapt to audience feedback, and increase consumer engagement by 23%. Orchestrated deep audience segmentation for 100,000+ prospects across Americas, EMEA, and APJ to inform targeting recommendations for funnel optimization. Led quarterly digital marketing analytics reporting using Google Analytics and Salesforce, tracking referral traffic, engagement metrics, and conversion rates to increase lead conversion by 15%.

Marketing Coordinator at Oliver & Bonacini

April 1, 2023 - June 1, 2024

Executed multi-channel brand visibility campaigns across digital, content, and social channels, reaching 200,000 prospects and driving an 18% increase in authentic audience engagement. Monitored community sentiment and digital interactions to continuously optimize written content delivery, resulting in 25% growth in digital follower growth. Conducted competitive research and managed cross-channel collateral to ensure consistent brand voice and value-driven communication aligned to organizational goals. Assisted with technical troubleshooting during virtual meetings on Zoom and Google Meet, resolving audio/visual setup issues and improving team efficiency. Ran multi-channel campaigns across social media, email, and content channels, reaching 200,000 prospects and increasing engagement by 18%, alongside a 25% increase in social media followers.

Marketing Coordinator at Juspay

December 31, 2022 - August 5, 2025

Supported the implementation of digital and social media campaigns for product launches and e-commerce initiatives. Assisted with segmentation, analytics, and optimization of campaign performance metrics, ensuring timely delivery and continuous improvement of digital sales strategies. Collaborated with product design and marketing teams to enhance campaign visuals and messaging for international audiences.