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I’m a data-informed, highly organized creator partnerships & UGC manager combining hands-on expertise as a digital content creator with a robust background in scaled project management and talent development. I collaborate across TikTok, Meta, and affiliate ecosystems to deliver authentic, raw content that resonates with diverse communities. I thrive on cross-functional teamwork, rapid iteration, and turning brand goals into high-performing creative briefs. I’m passionate about mentoring diverse talent, building scalable content pipelines, and translating complex goals into engaging stories that drive retention, engagement, and meaningful results.…I’m a data-informed, highly organized creator partnerships & UGC manager combining hands-on expertise as a digital content creator with a robust background in scaled project management and talent development. I collaborate across TikTok, Meta, and affiliate ecosystems to deliver authentic, raw content that resonates with diverse communities. I thrive on cross-functional teamwork, rapid iteration, and turning brand goals into high-performing creative briefs. I’m passionate about mentoring diverse talent, building scalable content pipelines, and translating complex goals into engaging stories that drive retention, engagement, and meaningful results.

Megan Davis-Babb

Content Creator, Creative Director, Project Manager, +3

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I’m a data-informed, highly organized creator partnerships & UGC manager combining hands-on expertise as a digital content creator with a robust background in scaled project management and talent development. I collaborate across TikTok, Meta, and affiliate ecosystems to deliver authentic, raw content that resonates with diverse communities. I thrive on cross-functional teamwork, rapid iteration, and turning brand goals into high-performing creative briefs. I’m passionate about mentoring diverse talent, building scalable content pipelines, and translating complex goals into engaging stories that drive retention, engagement, and meaningful results.…I’m a data-informed, highly organized creator partnerships & UGC manager combining hands-on expertise as a digital content creator with a robust background in scaled project management and talent development. I collaborate across TikTok, Meta, and affiliate ecosystems to deliver authentic, raw content that resonates with diverse communities. I thrive on cross-functional teamwork, rapid iteration, and turning brand goals into high-performing creative briefs. I’m passionate about mentoring diverse talent, building scalable content pipelines, and translating complex goals into engaging stories that drive retention, engagement, and meaningful results.

Available to hire

I’m a data-informed, highly organized creator partnerships & UGC manager combining hands-on expertise as a digital content creator with a robust background in scaled project management and talent development. I collaborate across TikTok, Meta, and affiliate ecosystems to deliver authentic, raw content that resonates with diverse communities. I thrive on cross-functional teamwork, rapid iteration, and turning brand goals into high-performing creative briefs.

I’m passionate about mentoring diverse talent, building scalable content pipelines, and translating complex goals into engaging stories that drive retention, engagement, and meaningful results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Online Academic Advisor & Educator at Mission Academy / Learn4Life

June 1, 2026 - Present

Manage an extensive and diverse portfolio of individual clients, serving as the primary operational stakeholder to guide them through complex, structured milestones. Audit performance data to diagnose engagement drops and pivot communication strategies, ensuring high retention and goal completion rates. Facilitate regular high-stakes stakeholder syncs, translating complex compliance requirements into empathetic, transparent, and actionable feedback loops.

UGC Content Creator & Creative Strategist at The Butter Mom (Self-employed)

January 1, 2025 - Present

Architect end-to-end short-form video campaigns (TikTok, Instagram Reels) focusing on raw, community-driven lifestyle, beauty, and fashion content designed for high conversion rates. Manage a continuous multi-brand pipeline, pitching innovative angles, negotiating usage rights/licensing terms, and consistently meeting strict delivery deadlines. Analyze retention graphs and paid social metrics to scale winning creative hooks, implementing iterative testing frameworks to maximize client return on ad spend (ROAS). Master short-form video editing and visual storytelling workflows, optimizing text-on-screen overlays, pacing, and trend-driven audio to drive organic and paid distribution.

UGC Content Creator & Creative Strategist at @the_butter_mom (Instagram) / @megan.davis.babb (TikTok)

January 1, 2025 - Present

Architected end-to-end short-form video campaigns for TikTok and Instagram Reels, focusing on raw, community-driven lifestyle, beauty, and fashion content designed for high conversion. Managed multi-brand pipelines, negotiated licensing terms, and ensured timely delivery. Analyzed retention graphs and paid social metrics to scale winning creative hooks and ROAS. Proficient in fast-paced editing workflows, on-screen text overlays, pacing, and narrative storytelling.

Founder & Creative Director at Custom Accessories & Apparel (Small Business)

April 1, 2024 - Present

Built and scaled a boutique e-commerce brand specializing in custom hair accessories and community spirit items; acted as sole Creative Director and marketer. Designed and executed localized and digital marketing strategies using self-produced UGC, organic video marketing, and hyper-targeted audience positioning to drive consistent sales growth. Managed end-to-end operational logistics, supplier sourcing, and inventory tracking systems to ensure seamless business growth.

Founder & Creative Director at Custom Accessories & Apparel Small Business

April 1, 2024 - Present

Built and scaled a boutique e-commerce brand specializing in custom hair accessories and community-inspired items; served as sole Creative Director and marketer. Designed and executed localized digital marketing using self-produced UGC, organic video marketing, and hyper-targeted audience positioning to drive consistent sales growth. Managed end-to-end operations, supply chain sourcing, and inventory tracking to ensure scalable business growth.

Professional Educator / Department Lead at Public School System

August 1, 2018 - June 1, 2026

Directed large-scale operational logistics, resource allocation, and material sourcing for diverse groups of 100+ individuals daily in a fast-paced educational environment. Converted dense performance objectives into engaging, digestible daily briefs tailored to distinct demographic segments and learning styles. Served as an instructional coach and mentor, delivering constructive, data-backed performance critiques to unlock creative potential and hit benchmark outputs. Led cross-functional communications between leadership, community stakeholders, and external partners to maintain project alignment and resolve conflicts.